10 social media marketing trends for 2024
ACH Communications Blog
by arikhanson
2M ago
On Friday, Jan. 12, I presented my annual social media trends report to a packed house at Social Media Breakfast in northeast Minneapolis. See below for the full presentation. I’ll be giving this presentation again as a webinar on Thursday, Feb. 8. You can sign up here.   10 Social Media Trends for 2024 from Arik Hanson The post 10 social media marketing trends for 2024 first appeared on Arik Hanson ..read more
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15 people I want to have coffee with in 2024
ACH Communications Blog
by arikhanson
2M ago
Each year for the last 8 years I’ve developed and published a “coffee list”—a list of people I would like to have coffee with in the New Year. I’ve found it to be a great way to meet new people—and a nice way to keep myself accountable throughout the year. Last year, I had coffee with eight people on the 2023 list (and 45 people overall): Haley Thannum, Mary Vaughan, Stacey Kanihan, Alyssa Abilo, Andres (Andy) Ybarra, Natalie Albin (client at UST class last spring), Monica Gratzer (client at UST class last spring), and Stephanie Steineck I missed out on: Kaylee Olson, Ryan Foster, Stephanie Jo ..read more
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Social Media Writing Best Practices Webinar
ACH Communications Blog
by arikhanson
6M ago
On Oct. 4 I shared my best tips, advice and best practices around writing social media content that can help you drive results for your company or clients. If you missed the webinar, you can find the full video below. And if you’re interested in working with me to bolster your social media programs, please send me a note at arik@arikhanson.com. The post Social Media Writing Best Practices Webinar first appeared on Arik Hanson ..read more
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Which Minnesota-based companies are active on TikTok (and which aren’t)?
ACH Communications Blog
by arikhanson
1y ago
With the recent momentum around TikTok being banned in the U.S. (I still don’t think it’ll happen, but you never know!), I got curious: How many Minnesota-based companies are really ON TikTok? In other words: How many companies would this potential ban really affect if TikTok went dark in the U.S.? For the last few years, we’ve heard a steady drumbeat of advice from social media experts encouraging brands to hop on TikTok. However, I’ve always thought that was foolish advice–at least broadly speaking–for a couple key reasons. First, legal. We’re seeing this right now with the banning conversat ..read more
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10 pragmatic social media marketing trends to pay attention to in 2023
ACH Communications Blog
by arikhanson
1y ago
Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. See the full webinar and slide deck below. A couple things to point out as you watch the video or review the deck. First, I am NOT a trend expert. However, I do read a lot each week. I have to–for this blog, for our podcast, for my e-newsletter, and for class at the University of St. Thomas where I teach as an adjunct professor. And I love keeping my finger on the pul ..read more
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How many companies are really on TikTok–and do you need to be, too?
ACH Communications Blog
by arikhanson
1y ago
Earlier this week, Hootsuite came out with its 2023 Social Media Trends report. As part of that report, their very first trend: “TikTok will take over the world.” And while that may be true from a user perspective (user numbers and time spent on TikTok continue to climb), from a brand perspective, the picture is more murky in my view. Many midsized and large companies I’ve worked with over the years have big-time legal and privacy concerns about the app–to the point where that is absolutely what’s stopping them from using it. Other companies see TikTok’s relevance, but just don’t have the peop ..read more
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Hire me as your social media coach
ACH Communications Blog
by arikhanson
1y ago
Tell me if one of these scenarios sounds familiar: You’re a mid-sized or small PR, advertising or marketing agency owner and have a small and junior team heading up social for your clients. They’re great but still could use a little guidance from time to time on all things social. And they could use some help keeping up with all the changes and updates that are happening across social on a weekly basis. You’re a marketing or comms director at a mid-sized company. You’re either a one-person band, or a very small team. And, one of your many responsibilities is social media. You know enough to b ..read more
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13 people I’d love to have coffee with in 2023
ACH Communications Blog
by arikhanson
1y ago
Early January each year means one thing for me: Developing my annual “coffee list!” I’ve been at this (formally and publicly, at least) for 6+ years now. I always have a lot of fun putting this list together, but a few points of clarification first. I build this list each year as an exercise in stretching my boundaries for meeting new people. There is no pressure to meet with me. If folks don’t want to get together, that’s perfectly fine. Second, there is no hidden agenda. This is purely a way for me to meet more new smart people across the digital and social industry here in MSP. That’s it. N ..read more
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Are employees the forgotten audience on LinkedIn?
ACH Communications Blog
by arikhanson
1y ago
For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. For the most part, companies are squarely focused on one audience when it comes to their LinkedIn content: customers. And according to the data (and audit results I’ve done recently) I see recently, one audience is almost always being overlooked. Employees. LinkedIn says a whopping 30% of a brand page’s engagement comes from employees. That same LinkedIn survey also says employees are 14 times more likely to share content from their employers th ..read more
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Survey says we really *don’t* want our leaders speaking out on big topics
ACH Communications Blog
by arikhanson
1y ago
For the last few years one message has been loud-and-clear when it comes to executive leadership online: We want our leaders to speak up on key societal topics. The Edelman Trust Barometer, one of the long-time key reports in our industry, claimed this year that “when considering a job, 60% of respondents said they expected the CEO to speak publicly about controversial social and political issues that I care about.” And we’ve all seen similar stats and figures just like that shared across different media outlets. However, a recent Morning Consult survey paints a bit different picture. And may ..read more
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