Lawyerist is excited to welcome Dan Wade, Marketing Lead, to the team. Dan is an expert at strategic communications and brings seven years of marketing experience with him. He will spearhead efforts to increase brand awareness for Lawyerist and Affinity Consulting, ensuring the right message reaches the right audience. Dan resides in St. Paul, Minnesota, where he lives with his wife, daughter, and two cats (Avery and “the boy”). He’s a sports fan to his core and is even a community owner of Minnesota Aurora FC, a local soccer club. “We are excited and lucky to have Dan join the team,” said La ..read more

One of the strongest cases for law practice management software (LPMS) is that it understands how legal professionals work. Practice management software excels where Outlook or the Google Suite fails because an LPMS works within the concept of a “matter,” something unique to the legal market. An LPMS combines a host of otherwise disparate data—emails, notes, documents, phone messages, calendar appointments, and more—under the umbrella of one collective (e.g., Smith v. Jones or the Thomas estate plan). If an LPMS stopped there, it would nonetheless be a boon to legal professionals. But great ..read more

Your legal practice produces abundant data from many sources. What happens when you have to search two or three places within a program or website to find what you seek? Or worse, when you must combine and massage information from various locations to see a complete picture of your business? Frankly, you’re less likely to retrieve and act on that information. Instead of illuminating and helpful, the experience becomes frustrating and time-consuming. And you can’t make informed decisions on data, even if you have it, because it’s not presented conveniently or timely. Previously, a law firm nee ..read more

Lawyerist Lab was recently upgraded with the addition of a Tology-powered chatbot: Lasso the Lab Coach. It’s vital to keep up with the times, and that means embracing the power of AI and leveraging it for clients. “Lawyers don’t have time to become experts in AI. Our job is to experiment with tools so that we can teach our community,” said Stephanie Everett, Lawyerist CEO and Lab Coach. Convenient Business Coaching Powered by AI Lawyerist Lab is a business coaching program designed for small law firm owners looking to grow and scale. It features a team of expert business and legal technology ..read more

Running a small law firm is hard. Between client work, administrative tasks, and business growth efforts, managing limited time and resources can be a challenge for even the best practitioner. That’s why law firm owners are turning to Get Staffed Up. Offering remote assistants ideal for client-facing administrative tasks, Get Staffed Up (GSU) finds the fit from the top 1% of degreed, professionals from Latin America and South Africa. Since Get Staffed Up was founded by two attorneys, they understand the unique staffing needs of law firms. GSU sets its services apart with their propriety match ..read more

If you have engaged a “law firm marketing agency,” you know that phrase can encompass everything from defining your firm vision and ideal client, to font and logos, to the technical mechanics of website building and ad buying. Maybe you’ve felt that the end goal—more prospects and, ultimately, more clients and more revenue, gets lost in the shuffle. FirmPilot understands that feeling and has “flipped the script” on law firm digital marketing. They start with data instead of design.  By synthesizing data and marketing, FirmPilot provides law firms two benefits: hard numbers that give ..read more

Google launched Local Services Ads (LSA) in 2015, starting with home services-type businesses. Google made LSAs available to attorneys in 2021. Jim Christy, President of Postali, spoke with Zack Glaser, Legal Tech Advisor, about how law firms can use LSAs and their potential rewards and risks.  LSA Primer  LSAs differ from Google’s primary advertising tool, pay-per-click (PPC), in two ways. First, instead of displaying in line with organic search results, LSAs display above the traditional results list. LSAs are prominently set apart. Second, Google prices LSAs on a “pay-per-lead ..read more

While ChatGPT and other “consumer grade” generative AI tools fail to meet the needs of legal users, AI still plays a powerful time-saving role in law firm workflows. AI represents a tremendous opportunity for legal professionals to scale up their work.  Scott Kelly, senior manager at NetDocuments, spoke with Zack about PatternBuilder MAX, NetDocuments’ first product in its ndMAX suite of generative AI tools. According to Scott, the purpose of PatternBuilder MAX is to take generative AI and build a “fit to purpose tool for legal.”  Secure AI for Law Firms  Hosted on Microsoft’s ..read more

Legal websites run the gamut from simple “electronic business cards” to richly interactive sites. However, building the site is not enough. A website is not a Field of Dreams; it’s not enough to build it and they will come. Success means site visitors ultimately become clients. A Website to Meet Your Goals Building and promoting a website often seems complex, expensive, and unnecessary to firms that earn most of their business from referrals. Understandably, if the firm derives over 90% of its business from referrals, leadership hesitates to spend $1,500 per month, or more, on a website, dig ..read more

You aced your law exams, mastered the intricacies of legal practice, and can argue a case with finesse. But nobody told you that running a law firm would feel like navigating a maze without a map. You didn’t go to business school, and now, the complexities of managing a firm, from financial planning to marketing, leave you feeling overwhelmed and lost along the way.   While your legal prowess is undeniable, the business side of law is a different beast altogether. This is where the transformative power of business coaching steps in, and Lawyerist has an exclusive opportunity for Cli ..read more