Customer research is an essential part of any business process. It gives companies insight into how the audience interacts with their specific products or services while also discovering key information about their user experience. Since user research has always been a long and complex process, many businesses have started implementing AI technology to take the workload off their shoulders. That’s why, this article will focus on the use of AI-powered customer insights, their benefits, and best practices in using them.  By elaborating on the use of artificial intelligence in this field, b ..read more

Have you seen the photo called “PSEUDOMNESIA: The Electrician”? It’s visually arresting; sure. But that’s not all. The photo won a major photography award in March 2023.  Source But the photographer, Boris Eldagsen, did something unexpected – he declined the prize. Turns out, the image was created with AI.  Eldagsen submitted his AI-generated photo in the competition, just to see what would happen. He might not have anticipated winning the competition, but the events triggered some deep and urgent discussions in the world of art.  Among these was the question: what’s the role o ..read more

Today healthcare leaders in both public and private sectors work to utilize the emerging and latest AI technologies to enhance patient experiences, reduce costs, and improve patient outcomes. There was a study that shows the global healthcare AI market is expected to reach $188 billion by 2030 with an increasing 37% of CAGR. Additionally, AI in healthcare has reduced 20% of the physician’s time in administrative tasks.  In 2022, FDA’s have approved to use more than 500 medical AI systems in their research and maintaining the daily tasks. But somehow, there are several healthcare organiza ..read more

People who communicate effectively are the backbone of successful teams and organizations. In every workplace, communication sets the mood and defines a culture which influences the level of participation by employees as well as productivity and team spirit. Good communication skills help leaders inspire and motivate their workers so they can trust each other more. Without effective communication, misunderstandings and disengagement may occur, thereby affecting organizational success and growth. In this blog post, we will go over 10 best practices for effective leadership communication that w ..read more

Gone are the days when consumers relied solely on advertising and product descriptions to make purchasing decisions. Now, they turn to user reviews to determine the quality, reliability, and overall experience of a product or service before hitting the “buy” button. Customer reviews help business owners and marketers understand how happy customers are with their products, services, and marketing. When customers share their thoughts, it helps businesses improve their brand and build trust. Online reviews are extremely important for any company operating in the digital space, as they help attra ..read more

When you’ve invested a lot of time and resources in a new website design, the last thing you want to happen is to start optimizing the restructured site from scratch. In fact, nothing negates the enthusiasm of a new platform migration more than the danger of tanking SERPs rankings.  Most times, site owners are reluctant to migrate their already established websites. However, in case there is no workaround solution, each step needs to be well-thought and measured.  Without proper planning and execution, the transition can lead to significant losses in organic traffic, revenue, and ma ..read more

As the number of smartphone users rises and our phones become indispensable for connecting with people and businesses, pay-per-call marketing emerges as the most pertinent and cutting-edge digital marketing model to ensure your brand presence. In our blog post, we’ll discuss the benefits of pay-per-call advertising and the importance of call tracking for running successful pay-per-call campaigns for local businesses. What Is Pay-Per-Call? Pay-per-call marketing is akin to striking gold in digital marketing. Simply put, businesses only pay when the inbound calls from potential customers active ..read more

Your restaurant’s website is often the first interaction potential diners have with your brand. A well-designed website can entice visitors, spark appetites, and ultimately drive more customers through your doors. Follow these 7 restaurant website design tips to create an online presence as captivating as your cuisines.  Create an Immersive Atmosphere Great restaurant web design transports guests to another world; your website should do just that. Use large, high-resolution photos and videos to give visitors a virtual taste of your ambiance and cuisine. To create the best restaurant webs ..read more

Today’s world of technology has pushed us into a whirlwind of what many think as “impersonalized non-human interaction”. While it is true that technology has made life easier, many are still doubtful as to whether the increased use of it would lead to less communication among humans. B2B marketers are becoming more and more worried about bettering the customer experience so that it is a win-win; they gain loyal customers and customers gain a good amount of satisfaction. This is where chatbots and AI come in. Armed with the capability to imitate human language, and analyze conversations and th ..read more

It is now more important than ever to guarantee the function, reliability, and general quality of software programs. By applying methodical procedures and approaches to assess and improve software performance, customer satisfaction is essential to reaching these goals. With technology developing at a breakneck speed, fresh and creative ideas are being developed to address the problems associated with software quality. Using AI testing solutions is one such approach. Making software products adhere to or exceed standards of excellence is the goal of quality assurance efforts. Software quality ..read more