Reading Time: 11 minutes As a business school, not only is it imperative that you use the right platforms to reach the right audience, but it’s also crucial that you present a cohesive brand identity to prospective students. With about a billion users in over 200 countries, LinkedIn is considered a powerhouse for networking in the business world. Those interested in pursuing a business education will likely be active on this platform. How can you determine what your target audience wants to see from you on LinkedIn? How should you use the platform to build a strong presence as a business schoo ..read more

Reading Time: 8 minutes It is well known that effective content marketing is a game changer for language schools seeking to stand out in today’s digital landscape. Over the years, at HEM, we’ve noticed that at the heart of successful language school content marketing lies the ability to craft content that educates, engages, and inspires. The potential formats and platforms are as diverse as the languages taught, from blog posts and social media campaigns to interactive online resources. However, the challenge often lies in aligning these content efforts with the specific needs and interests of ..read more

Reading Time: 9 minutes In business education, ads targeting MBA students are complex and vitally important. This complexity arises from the unique characteristics and expectations of MBA students as a target demographic. Unlike typical undergraduate students, MBA students are not just seeking academic enrichment. Still, they are also looking for programs that can provide tangible career advancement, networking opportunities, and skill development aligned with the demands of the modern business world. These students, defined by their ambition and focus, pursue programs that align with their sp ..read more

Reading Time: 3 minutes Did you know that 96% of consumers prefer to watch short-form video content to learn about a product or service? In today’s digital world, video content has become the cornerstone of effective communication and engagement. In addition to allowing businesses and schools to convey information in an accessible and concise way, short videos tend to be more successful at capturing the attention of all audiences. Schools looking to stand out in a content-saturated market can benefit from this content delivery form. When done correctly, short-form video content can become a po ..read more

Reading Time: 8 minutes A robust online presence is vital for educational institutions to thrive in today’s digital landscape. Over the past years, Search Engine Optimization (SEO) has emerged as a cornerstone in crafting this online identity, serving as the bridge that connects schools to prospective students, parents, and the broader academic community. As SEO evolves, the emphasis has shifted towards leveraging rich search results, an advanced facet of SEO that transforms how information is displayed in search engines. These enriched snippets, featuring additional elements like images, rati ..read more

Reading Time: 6 minutes The complexity of the highly dynamic higher education environment makes it a constant challenge to maintain the quality, consistency, and timeliness of its university website. But there are several reasons colleges and universities should prioritize this, not the least of which is that students and prospects use your website as their primary source of information about you. They are always hungry for the most relevant data. Outdated or unclear information or stock photos that don’t match the related text give schools an undesirable image in the eyes of prospects. New co ..read more

Reading Time: 9 minutes Not so long ago, students who had been accepted to a college or university might expect a phone call, an invitation to an open house, and perhaps some brochures or a catalogue in the mail. What was once a reasonably relaxed time for admissions departments, post-acceptance but pre-enrollment, has become a focus of multi-channel marketing efforts that use social media and much more to sway interested but still undecided prospects. Today’s “digital native” students research and communicate with a broader selection of schools than ever before using numerous online resources ..read more

Reading Time: 4 minutes Remember when they put those awful laugh tracks on TV comedy shows to encourage you to laugh at the jokes? That’s an example of social proof. (FYI, they do still use them. They’ve just gotten better at it, and you don’t notice them anymore!) Simply put, a social proof marketing strategy is the phenomenon where people follow the actions (or decisions) of others when they find out that others are already doing something, based on the assumption that others have more knowledge about the situation than they do. In higher ed recruitment marketing, social proofs are particula ..read more

Reading Time: 6 minutes With the ever-increasing competition for student recruitment among higher education institutions, sometimes remembering how to leverage alumni network relations is perceived as an afterthought. Sure, alumni have always been valued for their potential as benefactors, rewarding their alma maters with endowments in exchange for personal gratification or symbolic recognition, such as the naming of a building. However, colleges and universities are beginning to recognize the evolving role of graduates as their most important brand ambassadors, who can significantly impact al ..read more

Reading Time: 9 minutes As social media evolves, how students, parents, and the community communicate and share feedback about educational experiences is also changing. This year, for example, we will see a growing reliance on social media platforms for customer service and as valuable sources for school and program reviews. Schools must adapt their social listening strategies to these new dynamics. Although social media listening is not a new practice, this trend underscores the importance of active social listening to gain insights and respond effectively to audience demands. Many schools ma ..read more