Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma
Convince & Convert Blog
by Stephanie Ramirez
1w ago
So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? There are many benefits to hiring both, however, there are some things you should first consider before making a decision. First, let’s identify what exactly is the role of a consultant and an agency? A consultant is an experienced professional with a broad range of knowledge, but has in-depth expertise in and/or specializes in one or a couple of different subject ..read more
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[Research] The Influence of AI on GTM Strategies
Convince & Convert Blog
by Todd Lebo
3w ago
As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts.  But what are the specific ways that GTM professionals are using AI? And what is working and not working?   New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we ca ..read more
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The Decision Journey: New Insights from Reddit Research
Convince & Convert Blog
by Rob Gaige
3w ago
The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.  In fact, the biggest reason of all may be the “endless aisle,” that feeling that there’s always another option or a better choice. Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the r ..read more
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How to Recycle Old Content to Increase Your Conversions (+ChatGPT Prompts!)
Convince & Convert Blog
by Ann Smarty
1M ago
I’ve been blogging for more than ten years now, and I thoroughly enjoy the process. However, one thing that I dislike about blogging (especially if you blog a lot) is how easy it is to neglect your old content. Imagine this: you spend hours and days researching the topic and writing an article to never come back to it after a year or two of active blogging. Only a couple of my articles from all those 10 years of writing keep coming back to me (they are still being referenced by others, and I get reminded of them through monitoring my name and seeing blog trackbacks). Most of my content goes d ..read more
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Training Your Workforce for ChatGPT: A Comprehensive Guide
Convince & Convert Blog
by Jason Keath
1M ago
Even if you have a rule against it, your employees probably use ChatGPT for work.  We know this from observation and a few useful stats. More than 92% of Fortune 500 companies are using ChatGPT. That’s according to OpenAI CEO Sam Altman in 2023. College-educated workers and young professionals (64% of users are 18-35) are the biggest users of ChatGPT (source). Never has a new tool been adopted into the workplace so quickly from the bottom up. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. Pretending your teams are ..read more
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Beyond Valentine’s Day: Year-Round Marketing Strategies To Build Brand Devotion
Convince & Convert Blog
by Gini Roberts
1M ago
Was Valentine’s Day created by marketers? No, but now is the time to give a little bit of love in your marketing. February 14 can stir up quite a bit of emotions for consumers. While some can’t wait to watch rom-coms and blast Taylor Swift songs, others shudder at the thought and loudly proclaim “Valentine’s Day is a fake holiday created by marketers”. The truth is, the Valentine’s Day of modern times took thousands of years to become the holiday we all know and love. Or love to hate.  The origin of Valentine’s day is a dramatic series of events, beginning with the execution of a man nam ..read more
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The Sales AI Takeover: 5 Use Cases To Test Today
Convince & Convert Blog
by Jason Keath
1M ago
As we watch AI eat the world, as a business it’s easy to get overwhelmed and feel stuck about which opportunities you should integrate first.  That pressure to move fast and test things is even more critical for sales-centered organizations.  The sales process and toolset has been impacted more heavily than almost any other business unit. AI has become a key ingredient to the modern sales strategy.  Today, we’re not just scratching the surface of AI in sales; we’re diving headfirst into its transformative potential. We’re talking about a shift from intuition-based decisions to ..read more
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Dealing with Social Media Trolls: Community Management Best Practices
Convince & Convert Blog
by Jennifer Harmon
1M ago
Dealing with social media trolls? Wondering what to do when the comments on your brand posts get hijacked or spiral out of control? Update your Social Media Community Management Guardrails! While having a guidelines document is essential when it comes to marketing best practices, your brand’s social media moderation resource is only valuable if it’s both up-to-date and comprehensive. When done correctly, it should be both quick and easy for your social media manager(s) to know exactly what to do when social media hot topics infiltrate into your brands’ owned channels. The Basics — and Benefit ..read more
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Why Trend-Hopping Can Lead to Brand Failure on Social
Convince & Convert Blog
by Leanna Pham
1M ago
What should you consider before hopping on a social trend? There’s an estimated 4.9 billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as many people as possible right? And one of the ways that they think they can achieve that is through trendy content.  In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” We know, yo ..read more
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How Social Media Marketers Can Manage Multiple Projects Efficiently
Convince & Convert Blog
by Gaurav Sharma
2M ago
Managing multiple marketing projects on social media can be challenging. Just as a chef multitasks to ensure every dish is perfect, you are saddled with the same responsibility for achieving perfection, but with less grease and smoke. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? I have the solution. In this post, I have shared some tips on how social media marketers can manage multiple proje ..read more
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