Review management: What it is and how it benefits brands
Sprout Insights | Social Media Management Software
by Kiran Shahid
22h ago
Translating reviews into actionable steps allows you to take control of your online reputation, identify areas for improvement and showcase your commitment to customer satisfaction. But it can be time-consuming and often overwhelming, especially when you’re struggling to keep up with reviews on different platforms. In this article, we cover what review management is, how it supports reputation management and what its benefits are. Plus, see the top five review management software to manage reviews for business intelligence and explore examples of how brands have used review management to their ..read more
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For legacy industries, influencer marketing is key to evolving the customer journey
Sprout Insights | Social Media Management Software
by Greg Scavuzzo
2d ago
When you think of influencer marketing, what comes to mind? A fitness expert touting a new athleisure brand? A get-ready-with-me video singing the praises of the latest plant-based moisturizer? Even if influencer marketing has become synonymous with industries like fashion, lifestyle products, and food and beverage, its potential extends way beyond that. More than half of marketers say that influencer marketing has a high impact on both their brand’s awareness and customer loyalty, according to a Q3 2023 Sprout Pulse Survey. For traditional industries—financial services, healthcare, insurance ..read more
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250+ Instagram Reel hashtags to boost engagement for your brand
Sprout Insights | Social Media Management Software
by Mahnoor Sheikh
3d ago
If you’ve opened Instagram recently, you know Reels are big on the platform. The short-form video format has quickly become a favorite of both brands and consumers. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. Let’s dig in. Table of contents ..read more
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Find UK TikTok Influencers for your brand
Sprout Insights | Social Media Management Software
by Jasmine Williams
1w ago
Looking to build buzz for your UK-based brand? There’s never been a better time to invest in influencer marketing—especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. Local influencers also share the same experiences and dialects as your audience and understand local customs, values and trends, so their endorsements are more relatable and trustworthy. In this article, w ..read more
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Post Performance Report: Influencer marketing campaigns taking over our feeds
Sprout Insights | Social Media Management Software
by Aubree Smith
1w ago
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to a Q3 2023 Sprout Pulse Survey, 81% of marketers agree influencer marketing is an essential part of their overall social strategy, but almost half struggle to measure the effectiveness of influencer campaigns. Since the opportunity for influencer marketing looms l ..read more
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How AI insights improve decision making
Sprout Insights | Social Media Management Software
by Phoebe Lown
1w ago
Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. These leaders also expect their companies to increase investment in AI for marketing in the n ..read more
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24 Top YouTube influencers to check out in 2024
Sprout Insights | Social Media Management Software
by Brent Barnhart
1w ago
YouTube influencers are on a different level when it comes to business impact. The term “influencer” might be synonymous with Instagram and TikTok these days. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. These aren’t just one-off success stories, either. From beauty and fitness to gaming and beyond, YouTube creators drive billions of views from any audience you can imagine. And this speaks to the power of YouTube influencer marketing and sponsored conten ..read more
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How to boost your TikTok engagement rate and calculate it
Sprout Insights | Social Media Management Software
by Chloe West
1w ago
Part of growing your TikTok profile is increasing the amount of engagement you receive. TikTok engagement refers to actions that your viewers take on your posts, including likes, comments and shares. Reach and follower counts can be considered important metrics, but social media engagement shows how much your content actually resonates with your intended audience. If your videos are getting people to leave comments or share them with their audience, that’s a good sign they are finding your content relevant and engaging. Throughout this article, you’ll learn more about what exactly TikTok engag ..read more
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Navigating social media marketing in an election year
Sprout Insights | Social Media Management Software
by Aubree Smith
1w ago
The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data, from January 1 to March 6, 2024 there were almost 7.6 million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year ..read more
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How to conduct a TikTok audit in 6 steps
Sprout Insights | Social Media Management Software
by Ronnie Gomez
2w ago
Regular TikTok audits are the secret to working smarter on the fastest-growing platform on social. Just ask Alex Lewis, Senior Social Media Strategist at Abercrombie & Fitch Co. Lewis leads organic TikTok content strategy for Hollister and Gilly Hicks, two retail brands that operate under the Abercrombie & Fitch Co. umbrella. In his role, he’s responsible for using data to bring their respective brand strategies to life on the platform. Just before the new year, he audited the brands’ TikTok presences so teams can deliver high-performing content more consistently. “We want to help driv ..read more
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