What the new generation is going to struggle with for the coming years. A look at the present and the future of humanity ..read more

I know you are tired of hearing everyone’s problems this year, so I’m going to tell you something actually useful for once ..read more

A step-by-step guide on how to create and sell your own online course ..read more

I’ve made my fair share of mistakes. Don’t make your own. Learn from mine ..read more

This is a continuation of a series of blogs that provide a summary of the book “Crossing the Chasm” written by Geoffrey Moore ..read more

A Summary of the 7th Chapter of the Most Popular Product Management Book ..read more

How to Transition Your Product From a Niche Market to the Top of Majority Market RECAP This is a continuation of a series of blogs on subjects discussed in Geoffrey Moore’s Crossing the Chasm. In the previous blog, we learned about the Whole Product Model and the importance of tactical alliances and partnerships that grow your product from the ‘Generic Product’ to the ‘Potential Product’. In this blog, we focus on understanding the competition and the existing market to lead our product to the top of the market space. CHAPTER 6 A truly innovative product does not have any compet ..read more

RECAP This is a continuation of a series of blogs on subjects discussed in Geoffrey Moore’s Crossing the Chasm. In the previous blog, we realized how to go about making a decision on which market segment to dominate. Such a low data high-risk decision required an intuitive approach that consisted of creating customer characterizations and a rating system that distinguished which market segment is best to attack. CHAPTER 5 To purchase any product, the buyer needs a compelling reason so our product needs to be superior in comparison to its alternatives. This becomes the main goal when ..read more

RECAP In the previous series of blogs, we learn about the Technology Adoption Lifecycle, the chasm between two market segments. Now that we know all about the chasm and the strategies involved in crossing it from the innovators to the early adopters market segment, we ought to learn about the details. What do we need to do in order to identify the niche market that we are going to attack? The one that we are going to attack D-Day style. CHAPTER 4 We already established that it is easier to dominate a niche market. It all sounds easy. We take a large market segment and categorize it into s ..read more

Photo by Lubo Minar on UnsplashRECAP In the previous two blogs, we learned about the Technology Adoption Lifecycle, the 5 different market segments and the chasm between the first two markets. We then dug deeper into the characteristics of each market group in order to identify their behaviours. In this blog, we go over the third chapter of the book and discover strategies to cross the chasm. CHAPTER 3 The biggest danger for a company that is about to cross the chasm is negative cash flow. In this state, they have already absorbed the early adopters and are about to prove the pragmat ..read more