Summary The idea for DTC Unscripted originated from a brainstorming session in November 2023. The goal was to build a new brand from scratch with low risk and document the entire process. The project involved approaching sponsors and offering various sponsorship packages. The plan was to create daily content across multiple platforms and integrate sponsors naturally into the narrative. The project aimed to redefine the playbook of D2C brand building and create a transparent and authentic storytelling experience. The chapters cover the origin of the idea, building a brand from scratch, sponsors ..read more

Summary: In this conversation, Tom Brown introduces his new project, DTC Unscripted, where he aims to document the real-time process of building a direct-to-consumer (DTC) brand. He expresses his motivation to counter the misinformation and outdated strategies prevalent in the ecommerce industry. Tom emphasizes the need for transparency and real-time documentation to provide genuine insights and strategies. He also highlights the collaboration and sponsorship from partners who will support the project. Tom expresses gratitude for their support and commitment. The project is set to run for a mi ..read more

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In this episode, I delve into a challenging period where a sudden financial crisis put my business at risk and tested my mental resilience. I share the struggle of having my account unexpectedly frozen, wrestling with feelings of failure, and finding a significant sum to clear debts, all while dealing with debt collectors. But from this, I learned the true depth of my resilience. Moving forward, I'm committed to using my experiences to help other entrepreneurs through this podcast and my community. This episode is a testament to resilience, perseverance, and the power of seeking help in tough ..read more

Most people overcomplicate starting an ecommerce business. Here's how I look at it and how I've built multiple brands. Each of which does 7-figures+ A guide for 2022*: Define your customer Decide upon 2-5 products that customer will buy Engage with your audience & customers Share your work Make your customers happy so they voluntarily shout about your business & give feedback Receive high-quality reviews Ask for follow-up sales Scale product 1 to 20-30 sales per day Release product 2 Repeat until product 2 is selling 20-30 units per day (This will likely drive increased sales for prod ..read more

"Someone else is already doing it". Competition in business is a good thing. It's validation that the market is ready. Don't let it stop you from trying.   That 'little side hustle' I launched last year was in a stupidly competitive & "saturated" industry.   Year 1: $150K net profit. Feeds right back into what I was talking about in episode #002 to do with lawn care. https://www.getsunday.com is already doing something similar, which is great! See the original tweet here. --- Whenever you're ready, there are 3 ways I can help you: Build a profitable direct-to-consumer ecommerce ..read more

In this episode I delve into this tweet in detail: https://twitter.com/SimplyTom/status/1549370217184337920 You don't need a jazzy new idea to build a DTC business online. Find:  Archaic industries Lagging companies Shocking customer service   Use the tools at your fingertips to do an incrementally better job & you'll rapidly chip away. --- Whenever you're ready, there are 3 ways I can help you: Build a profitable direct-to-consumer ecommerce brand here. Join a community of like-minded entrepreneurs here. Work 1:1 with me to grow your brand. (100+ clients ..read more

Relaunching the podcast in a new 10-minute, tactical daily format.  My goal is to help you take action, whether you're already running a successful direct-to-consumer business or you're just looking to get started.  Join me daily as I share what's working for my Shopify ecommerce brands & my clients. Plus, what's not working.  Fair warning: I've failed a lot over the last decade to figure out what works. --- Whenever you're ready, there are 3 ways I can help you: Build a profitable direct-to-consumer ecommerce brand here. Join a community of like-minded entrepreneurs here ..read more

This episode original aired on The Unofficial Shopify Podcast in July 2018, but given it's relevance I'm sharing it again here on the Tom Brown Audio Show just in case you missed it! ----------- Official Show Notes: Today's guest did what some people will tell you is impossible. From his kitchen, he built an ecommerce business from 0 to £250K+ in 2 years in a saturated market without borrowing money. UK-based entrepreneur Tom Brown joins us to discuss the journey, mindset, and tactics that helped him build a successful business selling protein bars online. You'll Learn How Tom got his first c ..read more

It's been an unbelievably stressful couple of weeks... here's what's been going on & why I refuse to back down. If you're ever in a similar situation, please know that you're not alone.  This too shall pass and you'll come out stronger on the other side.  I promise.  --- Whenever you're ready, there are 3 ways I can help you: Build a profitable direct-to-consumer ecommerce brand here. Join a community of like-minded entrepreneurs here. Work 1:1 with me to grow your brand. (100+ clients ..read more