The Unofficial Shopify Podcast
213 FOLLOWERS
How are entrepreneurs like me supposed to grow my Shopify store? That's what The 'Unofficial Shopify Podcast' aims to answer. Discover new opportunities to grow your store from the world's most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior eCommerce consultant, and Shopify Plus Partner.
The Unofficial Shopify Podcast
4d ago
What if the simple act of asking your customers the right questions could transform your e-commerce store? From segmenting audiences to personalizing product recommendations, guest Chanti Zak shows how quizzes can do more than just engage—they can drive sales and deepen connections. Join us as we uncover the hidden power of quizzes in the digital marketplace, where every answer can lead to a new discovery about your business and your customers.
Show Links
ChantiZak.com
Octane
Interact
Jones Road Quizzes
Chanti's Quizzes
Sponsors
Free 30-day trial of Zipify OCU
Finale Inventory
Growth Collec ..read more
The Unofficial Shopify Podcast
1w ago
"The financially sound & successful e-commerce businesses are lean as long as they can be. They keep costs down and are just careful." – Matt Putra
Unlock the secrets to a more secure financial future with guidance from fractional CFO Matt Putra, whose expertise in cash flow management is a lifeline for e-commerce businesses swimming in unpredictable waters. Together with Matt, we dissect the strategies that can help you avoid cash emergencies and achieve sustainable growth. From negotiating with suppliers like a seasoned diplomat to harnessing the power of financing, we've got your ..read more
The Unofficial Shopify Podcast
2w ago
When Mike Yarbrough swapped his software development hat for a craftsman's apron to manage carpal tunnel syndrome, he didn't just mend his physical ailments—he forged a new path as an entrepreneur. Rustic and Maine sprouted from his love for woodworking, evolving from a garage project into a bustling hub where historic materials are transformed into rings with stories. This episode peels back the curtain on Mike's favorite creations, like the Mirror ring and the USS North Carolina battleship teak ring, offering a peek into the soulful process of preserving history through jewelry.
As Mike and ..read more
The Unofficial Shopify Podcast
3w ago
"We were the luckiest people in the world to be able to do this stuff."
Full Video Interview on YouTube: https://youtu.be/fEUf9MTXk4c
This week, I'm joined by Preston Rutherford, co-founder of the Chubbies Shorts empire that's been redefining men's fashion with a splash of retro and an avalanche of fun since 2011. Preston, a Stanford grad with a knack for spotting gaps in the fashion world, shares how a simple idea of retro shorts spiraled into a nationwide trend.
Preston walks us through the early days of selling shorts right out of a backpack, the evolution of Chubbies' identity, and the pow ..read more
The Unofficial Shopify Podcast
1M ago
In this episode, we're heading to the vibrant and bustling eCommerceFuel Live 2024 in New Orleans. Join me, Kurt Elster, for raw, unscripted conversations with some of the biggest names in eCommerce. Get ready to hear from Brett Curry of OMGcommerce, Elaine Eason at QuietLight, Eulalie Cook from Tadpull, Jimmy Kim of Sendlane, and the incredibly talented copywriter Lianna Patch. We'll also dive into insights with Taylor Holiday from Common Thread Collective, among other notable guests. This episode is all about getting to the heart of eCommerce - the unfiltered, real-world experiences and stra ..read more
The Unofficial Shopify Podcast
1M ago
Listen in as we tackle the intricate world of e-commerce internationalization, with a particular focus on the contrasting landscapes between North America and Europe. I'm joined by David Simoas, an expert in the field hailing from the Czech Republic, who shares his rich experience navigating through the complex terrain of culturally diverse European markets. We dissect the ease of conducting e-commerce in the States and how it starkly differs from Europe's language barriers, currency variations, and a maze of regulations that could befuddle even the most seasoned entrepreneurs.
Venturing acros ..read more
The Unofficial Shopify Podcast
1M ago
When the world turned upside down, Jake Mellman and Stephanie Moyal found resilience in an unexpected place: the humble mushroom. Their spirited discussion with us captures the essence of their company, Troop, which crafts delightful functional mushroom gummies. Through their narrative, we learn how the global shift in health consciousness and Jake's personal aftermath of a ski accident converged with Stephanie's entrepreneurial spirit, leading to the birth of a brand that's not just about supplements but about seizing opportunity in the face of adversity.
Timestamps
(00:00) The Rise of Mushro ..read more
The Unofficial Shopify Podcast
2M ago
A Shopify theme is not just about making your store look good... it's the backbone of your customer's shopping experience. There is a lot of functionality baked into it, and as a result, your bottom line may also be tied to which theme you pick.
Marcus Seoighe of Clean Canvas, and ex-Senior Theme Partners Manager at Shopify, joins us to unpack how the right theme can elevate customer experience & drive your bottom line.
In this episode, we delve into the evolution of Shopify themes & how staying fresh is crucial for your digital storefront. It's a deep dive into what makes themes succe ..read more
The Unofficial Shopify Podcast
2M ago
Nik Sharma, the brains behind Sharma Brands, has gone from freelance hotshot to the head honcho of a major digital agency that's a big deal in the CPG world. Nik walks us through how Sharma Brands evolved, bringing everything in-house. Think of it as a digital shopping mall, where each floor offers a new, top-notch service to boost your brand's online presence.
Highlights
(00:00) Sharma Brands and the DTC Evolution
(08:34) Cutting Through the Noise
(16:10) Brand Building and Content Creation
(30:18) Retail Sales and DTC Technology
(34:44) E-Commerce Strategies and Missed Opportunities
(44:10 ..read more
The Unofficial Shopify Podcast
2M ago
Join Kurt Elster and a panel of Shopify experts as they delve into the Shopify Editions Winter '24 announcements. Our panelists, including Kim Samuelsen, Jay Larson, and John Festa, break down the latest Shopify features and updates, offering a deep dive into the new 2000 variant limit, combined product listings, B2B enhancements, and the transformative power of AI in e-commerce.
These updates are the tools you need to keep your brand ahead of the curve. This episode's a deep dive into all that and more, with insights from folks who really know their stuff. Worth a listen for anyone looking to ..read more