IWD Agency - Visit Our Website Contact Us:  hi@iwdagency.com Blog Post Marketing Services   The B2B landscape is definitely changing, and the numbers show that an online presence is no longer optional if you want to stay on top of your game. In this episode, Joe takes us over the most recent studies on B2B ecommerce, its continued growth, and the trending approaches to make the most of your ecommerce online store. ============================================================== Bookmarks: 00:00 - B2B Ecommerce Strategies in 2023 00:45 - Reasons Why the B2B Landscape is Chang ..read more

IWD Agency - Visit Our Website Contact Us:  hi@iwdagency.com Blog Post Marketing Services   If you're someone who's heard of the term Progressive Web Apps (PWA) and want to know how it might affect your business, but you don't necessarily need a full techie breakdown, then this is the video for you. Let's take a look at how PWA came about, and some of the companies that have been successfully using the technology to increase revenue through a lot of really interesting use cases! ============================================================== Bookmarks: 00:00 - Progressive W ..read more

IWD Agency - Visit Our Website Contact Us:  hi@iwdagency.com Blog Post Marketing Services   Wondering why name brand companies choose Adobe Commerce as their eCommerce platform? Look no further than Helly Hansen! In this episode, we go over their Adobe Commerce site, and how they utilize some of the platform's top features to create a user-friendly, high-converting online experience. ============================================================== Bookmarks: 00:00 - Adobe Commerce for eCommerce Companies 00:13 - Helly Hansen Overview 00:36 - Adobe Commerce Store Views 00:56 ..read more

IWD Agency - Visit Our Website Contact Us:  hi@iwdagency.com Blog Post Marketing Services   Wondering why name brand companies choose Adobe Commerce as their eCommerce platform? Look no further than Wilson! In this episode, we go over their Adobe Commerce site, and how they utilize some of the platform's top features to create a user-friendly, high-converting online experience.. ============================================================== Bookmarks: 00:00 - Adobe Commerce for B2B Companies 01:11 - Wilson's Ecommerce Suite of Tools 01:26 - Using the Entire Adobe Suite: S ..read more

IWD Agency - Visit Our Website Contact Us:  hi@iwdagency.com Blog Post Marketing Services   In this episode we go over some of the key features of B2B ecommerce, and why, if you haven't already, you should definitely get your B2B store online! ============================================================== Bookmarks: 00:00 - What is B2B Commerce? 01:06 - B2B Companies Going Online 01:46 - The Benefits of Launching Your B2B eCommerce Store 02:49 - Customizations and Features that Help B2B Online Transactions 03:47 - Yes, You Can Hide Your Prices 04:19 - Approval Process and C ..read more

IWD Agency - Visit Our Website Contact Us:  hi@iwdagency.com Blog Post Marketing Services   B2B marketing companies need to understand what strategies make the most sense online for their companies. Far too many make the mistake of trying to reach their ambitious marketing goals by following the same paths their B2C counterparts take. In this episode, the team covers what works best for B2B companies looking to attract customers in 2023. ============================================================== Bookmarks: 00:00 - Lorin Renames the Show 00:44 - Understand B2B Analytic ..read more

IWD Agency - Visit Our Website Contact Us:  hi@iwdagency.com Blog Post Marketing Services   Keywords that get tons of traffic but don't have a lot of competition are the Holy Grail of SEO. Find one of these and you could draw thousands of visitors to your site overnight. Sound too good to be true? Well, it is...kind of. In this episode, John shows you the only real way to find low-competition, high-traffic keywords. But don't worry, it's still pretty easy. ============================================================== Bookmarks: 00:00 - How to Find Low Competition Keywor ..read more

IWD Agency - Visit Our Website Contact Us:  hi@iwdagency.com Blog Post Marketing Services   Considering Adobe Analytics for your eCommerce store? In this episode, we talk about how it's priced, so you can better estimate the cost (and savings) of adding it to your tools. ============================================================== Bookmarks: 00:00 - Cost of Adobe Analytics 00:27 - Starting Prices 01:10 - Top Reasons to Use Adobe Analytics: Why the Price Tag is Worth It 02:39 - Adobe Sensei - Leveraging AI in Web Analytics   ..read more

IWD Agency - Visit Our Website Contact Us:  hi@iwdagency.com Blog Post Marketing Services   Are Adobe Analytics's features perfect for your business? We dive into the top 10 reasons this analytics platform is one of the most powerful options on the market. But is it good enough to replace Google Analytics? ============================================================== Bookmarks: 00:00 - Top 10 Features of Adobe Analytics 00:27 - 1. Real-Time Data Processing 01:31 - 2. Ease of Sharing Reports and Data Across Teams 02:26 - 3. Segmentation Made Highly Customizable 03:11 - Sh ..read more

IWD Agency - Visit Our Website Contact Us:  hi@iwdagency.com Blog Post Marketing Services   When it comes to optimizing your ecommerce strategy, there is no doubt you need an analytics platform on your side. Need help picking the right one for you? In this episode, we go over the main differences between Adobe Analytics, and Google Analytics 4. ============================================================== Bookmarks: 00:00 - Intro 00:17 - What You Want from Your Analytics Platform 00:36 - The End of Universal Analytics 01:08 - Differences in Data Collection 02:00 - GA4: E ..read more