This is a time of change for many businesses. At On Point Video we are ready to assist in helping to meet the future needs of our clients. It goes without saying that businesses needed to adopt to new working methods on the fly. But even in this time of uncertainty, creating successful marketing and sales content is still possible. While the coronavirus situation has presented a new set of challenges, business leaders are jumping on board to use video services to keep information flowing. I think we can all agree that it’s an emotionally stressful time right now. I think we can also agree that ..read more

I’ve been a big fan of Vimeo as a hosting platform for business video communication for a long time. Vimeo provides a very clean, efficient player for embedded videos on websites. And the Vimeo video player can be easily aligned with your corporate branding, including logo, corporate colours, etc. In the past, however, Vimeo has lacked serious features for business-video power users. That has changed with these recent additions: Video Chapters to improve usability of longer videos Most business videos today are short and to the point. At On Point, Corporate videos are generally 3 minutes in le ..read more

I’ve been a big fan of Vimeo as a hosting platform for business video communication for a long time. Vimeo provides a very clean, efficient player for embedded videos on websites. And videos on Vimeo can be easily aligned with your corporate branding elsewhere on the site. All the videos on this site are hosted on Vimeo. In the past, however, Vimeo has lacked serious features for business-video power users. That has changed with these recent additions: Video Chapters to improve usability of long-run videos Most business videos today are short and to the point. At On Point, Corporate videos are ..read more

Talking Heads add credibility and authenticity to your Business Video Talking Head Video is a common term used to describe a head-and-shoulders shot of a person talking directly to the audience, by either looking right into the camera, or slightly off to one side, interview style. It’s a great way to inform and educate your audience, while providing an authentic face that the viewer can relate to. In recent years talking-head videos have become very popular, not only in business videos, but extensively in Social Media platforms such as Facebook and LinkedIn. Unfortunately, most believe that al ..read more

We all know that video is the number one preferred source of content for travellers as they select their next travel destination. But will just any video be able to satisfy the high expectation of these travellers? Or are there specific “ingredients” that will make your next travel and tourism video stand out from the crowd, and motivate travellers to book your destination? Over the years, we’ve found 4 key ingredients to be essential in an effective travel video that deliver business results. And it just happens that these 4 ingredients are also the secrets shared by some of the industry’s bi ..read more

Whether it’s an industrial hi-tech video project, tourism or destination travel video production, or simply an explainer or a product video, camera motion adds a whole new “dimension” to the video story being told. You’ve heard the expression: “follow the action”. Camera movement, following the action, adds a sense of forward momentum, adds pace & energy, and allows the viewer to participate in the action. Re-watch your favorite movie, and analyze it to see how camera motion adds impact to key scenes. Or check out an interactive play, and see how much richer the experience compared to the ..read more

It seems that everyone, from corporate marketers, to non-profit campaigners are talking about how important storytelling is nowadays. In the travel and tourism context, it’s not hard to imagine the positive impact of good storytelling: after all, memorable travel experiences are all about stories – stories of local communities and their cultural traditions, stories told by the expert local guides, and stories about the travelers themselves that become part of their travel experiences. In fact, if there is an industry practically made for video marketing, it would be travel. There is no better ..read more

For many manufacturing companies, a plant tour is one of their most powerful sales tools to move prospective customers from “interest” to “preference” in the sales funnel. And to differentiate themselves from their competitors by communicating: WHAT they do (capacity, technology, expertise) HOW they do it (process, people) WHY they do what they do (shared vision, corporate culture). See Simon Sinek’s excellent Ted Talks presentation on the importance of understating the“Why”. But getting a prospect to take a physical tour is not always easy, requiring a considerable commitment from the pros ..read more

Stories are the bedrock of human communication from the cave art of our ancestors to the great works of literature today. It is an obvious point, but storytelling is how information has been passed from generation to generation since the beginning of time. Just about everyone loves a good story. We spend billions of dollars and countless hours watching movies, TV dramas, and documentaries produced by the best storytellers in the world. Stories capture our attention, draw us in, and stay with us long after we’re done watching. The act of constructing and listening to stories produces an emotion ..read more

It’s no secret that the use of video in marketing is on the rise. In fact, 87% of online marketers use video content while half a billion people are watching videos on Facebook every day. Videos contribute to your brand’s authenticity and can make a big impact on your consumers. Whether your business is big or small, video marketing is essential to your social strategy. Do you know what to look for when creating a social video? Here are the main components to videos on social media. Define clear goals & have a clear message You only have a few seconds to capture the attention of your viewe ..read more