There seems to be a lot of debate surrounding the topic of outsourcing amongst small businesses. Some business owners praise outsourcing for its ability to save both time and money. Others argue that outsourcing is a risky business until they are blue in the face. Regardless, I am a firm believer in the many benefits of outsourcing for small businesses. In fact, I’d go so far as to say that it is one of the most overlooked secret tools at the disposal of small business owners everywhere. Today, I wanted to take some time to highlight the benefits of outsourcing, offering a thorough explanation ..read more

I’ll be the first to admit that the current pandemic we all find ourselves in has been a little more than disruptive to my writing process. In fact, many days, I have found it seemingly impossible to sit down and write anything at all. As you’ve likely heard before, one of the biggest keys to becoming a better writer is, well, writing and writing often. Regardless, it is incredibly easy to feel like you don’t have what it takes to be a good writer when you lack the motivation to even put pen to paper. Rather than beat myself up for this lapse in motivation, I’ve decided to refocus myself on 5 ..read more

In my previous post “How I Made Over $10,000 in My First 6 Months as a Freelance Writer” I detailed the fact that freelancing platforms like Fiverr and Upwork can be helpful to new freelancers when they’re first starting out. That being said, I feel it is necessary to let up-and-coming freelancers (and even more experienced ones) know one very important thing. You need to get off of freelancing platforms sooner rather than later. While I won’t go as far as to say that freelancing platforms are completely without their merits, I do feel it is important to say that they are truly good for one th ..read more

If you are a business owner, it’s likely that you are always looking for a tried and true, surefire way to grow your business. At the same time, it is likely that you are a conscious spender and want to make sure your money is being spent on good investments that promise opportunities of growth. If you’ve heard of the growth potential offered by SEO services, you’re probably considering hiring an SEO expert to boost the visibility and reach of your business online. That’s great! High-quality SEO services are in fact one of the best ways to increase awareness around your business, targeting the ..read more

If you’ve been a loyal reader of the thousands upon thousands of marketing-related articles on the Internet, you know that there is power in creating a newsletter and building an email list. Seriously, marketing gurus will sing the praises of this stuff from the rooftops. Those looking to build their own tribe of loyal readers, sell their products and/or services, and earn a substantial monthly income need the boost that email lists provide. That being said, those new to the marketing space often feel overwhelmed by the process of building an email list because let’s be honest, it is a process ..read more

Content marketing is one of the most effective tools at your disposal when it comes to attracting an audience. This is because content marketing has a wonderful way of creating something of value for potential customers in the form of unique, relevant, and useful content that they will enjoy. That being said, it can be argued that the hardest part of content marketing is, well, creating content. For that, you need a copywriter. When it comes to creating valuable content, many small business owners and organizations elect to hire the services of talented copywriters. Unfortunately, not all copy ..read more

Recently, I wrote a post entitled “SEO Writing Can Take Your Freelance Writing Career to New Heights”. This piece was published in The Startup and has been well-received from readers so far. Although that post has only been published for a day or so at the time that I’m writing this, I thought it would be helpful to go ahead and offer a continuation of sorts. For those who read my previous post and are interested in learning more about SEO, this post is for you. When I started out with SEO writing, I knew little to nothing about the way the Internet worked, much less how Google decided which ..read more

If you are a freelance writer who wants to know how you can impress potential clients, increase your rate of hire, and become a sought-after member of the freelancing community, you need to have a knowledge of search engine optimization (SEO). Businesses of every size, ranging from small startups to large corporations, are seeking the services of freelance writers with a knowledge of SEO in increasing numbers. If you want to be a successful freelance writer, SEO writing is a skill set that you have to add to your arsenal. Whether you have heard of SEO before but don’t really know what it’s a ..read more

If you are new to the world of freelance writing, there is a lot that can be learned from the freelance writing mistakes of those who have come before you. In my experience as a full-time freelancer, I have made my share of mistakes and many of those mistakes were made in spite of my own good intentions. Unfortunately, many of the most common freelance writing mistakes that newcomers make at the beginning of their careers can be costly. On the other hand, when you know what to look out for, these mistakes can be easily avoided. Take the freelance writing mistakes that I and many of the free ..read more

In one of my recent posts, How I Made Over $10,000 in My First Six Months as a Freelance Writer, I talked a little bit about the art of cold pitching. I received a response on that post from a reader asking me how I decided who to cold pitch to. After responding to this question, I figured it would be a good idea to offer a complete explanation of what cold pitching is, how to do it the right way, and what to look out for when cold pitching. If you are an up and coming freelancer who has heard about cold pitching but don’t know where to get started, this is for you. Cold pitching is an ext ..read more