In the world of automotive digital marketing, we all know how important it is to stand out from the crowd. However, video ads aren’t always the ideal solution. In some cases, you might find that cinemagraphic ads are more effective. But, what are these automotive ads and how should they be used? We take a closer look. What is a Cinemagraphic Ad? The first time we heard the word cinemagraph occurred back in 2011. At the time, Jamie Beck, a fashion photographer and Kevin Burg, a motion graphic designer used the term for their animated fashion photography. Considering it’s not even a decade old ..read more

Automotive email marketing campaigns are often overlooked, but they shouldn’t be. Many dealerships don’t understand the importance of this simple advertising method, so they simply choose to ignore it instead. Whether you are currently running email campaigns that are ineffective or you aren’t using them correctly, we are ready to help. Here are five ways to get your email marketing plan back on track. 1. Gather More Auto Dealership Leads While you likely want to jump head first into the email marketing realm, there is a vital step that must be done first. You need to gather as many customer l ..read more

In the world of automotive digital marketing, we all know how important it is to stand out from the crowd. However, video ads aren’t always the ideal solution. In some cases, you might find that cinemagraphic ads are more effective. But, what are these automotive ads and how should they be used? We take a closer look. What is a Cinemagraphic Ad? The first time we heard the word cinemagraph occurred back in 2011. At the time, Jamie Beck, a fashion photographer and Kevin Burg, a motion graphic designer used the term for their animated fashion photography. Considering it’s not even a decade old ..read more

Automotive email marketing campaigns are often overlooked, but they shouldn’t be. Many dealerships don’t understand the importance of this simple advertising method, so they simply choose to ignore it instead. Whether you are currently running email campaigns that are ineffective or you aren’t using them correctly, we are ready to help. Here are five ways to get your email marketing plan back on track. 1. Gather More Auto Dealership Leads While you likely want to jump head first into the email marketing realm, there is a vital step that must be done first. You need to gather as many customer l ..read more

Have you ever seen an ad that captured your attention and caused you to ponder on the message for hours later? That’s what you hope to establish with your car dealership marketing. However, you must also remain compliant with OEM standards while advertising. That’s why we’ve put together this simple guide on creating an OEM video marketing strategy for your car dealership. Follow our steps when creating any new advertising campaign. Understanding Brand Identity For Your Franchise Dealership Before you create any digital advertising plan, you must determine who you are first. Take a moment and ..read more

Consumers don’t like to wait. However, in today’s technological world, they don’t have to. Car buyers can seek out the information that provides answers while pursuing their busy lifestyles. As life gets more hectic, these car buyers are only continuing to look for more technology aspects that keep them connected. That’s why dealerships must consider the types of interactive content that is being offered. With traditional marketing methods, the consumer can’t engage with the brand. Instead, interactive dealership content ensures that customers get involved. It’s not simply about putting some p ..read more

Lead nurturing refers to building relationships with individuals that aren’t ready to buy now but might become a customer in the future. Your job is to educate the person, build awareness of your products and gain trust. With the right dealership dealer marketing tactics in place, nurturing leads has never been easier. We look at a few statistics you must know and then talk about the seven tactics that will get you ahead. Lead Nurturing Statistics You Must Know According to Gleanster, lead nurturing turn into sales from 15-20% of customers that are “not yet ready to purchase.” The report also ..read more

If you want to gain an edge over the other dealers in your area, you need to do some research. By evaluating what your competition is doing right and where they could improve, you will learn to fill in the gaps and appeal to the customers. One of the main ways to get ahead is to evaluate your competitor’s dealership website. Steps to Evaluate Your Competitor’s Auto Dealership Website To get started, you want to follow these steps. 1. Determine Who Your Auto Competitors Are It does you no good to look at websites that aren’t in competition with you. Most dealerships already understand who they ..read more

and video content go hand-in-hand. It’s like the peanut butter and jelly of dealership advertising. Despite the importance, many people are still confused about how to use videos in email marketing, especially when it comes to OEM Style Videos. We will take a look at this innovative automotive video marketing concept and discuss ways to implement the tool into your email marketing. Even if you don’t have a lot of experience, you can make minor changes that will create a huge impact. What are Automotive OEM Style Videos? Our innovative video ad implements cutting-edge technology to showcase the ..read more

As the times continue to change, it becomes more important than ever that your dealership has a strong online presence. To ensure your success, you must focus heavily on automotive video ads. Why is this type of automotive marketing so valuable? Let’s take a look at some dealership marketing statistics you might not know about. We will also examine how to use automotive ads to boost your return on investment. 95% of Car Buyers Use Digital to Get Information According to Google, the average user is looking online to get more information first. Whether it’s to find out what trim levels a car is ..read more