Google Analytics can be notoriously complicated. There are several concepts to understand, metrics to track, and reports to run. Yet, it remains one of the most used website analysis tools worldwide. That’s because the platform offers superior data tracking and collection features to help online business owners make accurate, data-driven decisions to grow their ventures.   If you’re confused by Google Analytics and unsure where to start, don’t worry. We’ve put together this guide to help you.    You’ll learn everything you need to effectively use the platform for analyzing a ..read more

Are your online marketing efforts producing the results you’re looking for? How can you tell if your fitness website is performing well and helping you accomplish your objectives? Several metrics connect your online marketing activities to your business goals, shedding light on your website’s performance and overall business health. Monitoring these metrics, often known as key performance indicators (KPIs), gives you insight into the success of various business aspects, like online sales, online personal training engagement, customer satisfaction, and retention rates. Source: https://www ..read more

If your personal training website isn’t converting visitors into paying customers, the problem might be your landing page.   Your website’s landing page is like the point-of-purchase display section of a physical store. Depending on the elements on display and their arrangement, it can attract potential customers and convert them into paying clients.    For your personal training landing page to work, it must showcase your personal fitness brand's services while making prospects feel you’re the right fitness coach for them. This requires more personalization than most general ..read more

Using a responsive web design for your business website is no longer optional. It’s a necessity. This is especially true for fitness businesses like yours. If your website has professional photos or progressive images, video testimonials, clickable embeds, CTAs, and other interactive media, mobile responsive design is a must. What is Responsive Website? A responsive web design rescales all the content and elements on your website based on the needs and screen size of the device on which it’s viewed. This means users on mobile phones or tablets can interact with your site almost the same way ..read more

Research shows that 92% of consumers pick businesses on page one of local search results. What does this mean for your fitness business?  You can acquire high-quality, purchase-ready prospects if your fitness website ranks top on search engines for relevant local keywords. One of the best ways to achieve this is by building local links to boost your local SEO efforts. In this article, you’ll learn everything you need to know about local link-building for fitness businesses. You’ll also find seven practical local link-building strategies you can implement to dominate local searches on ..read more

Ever wondered why companies use the same colors on their business premises, website, logo, and other branding materials? It’s because colors influence the consumer’s decision-making process and brand recognition. According to Pantone Color Institute, "color is a critical element of the design process, increasing brand recognition by 87% and influencing up to 85% of product purchases". If you look at the grey-scaled logos of well known fitness brands, can you tell what their main brand color is? I bet you can and that's not by chance. A brand's color palette is crucial for the brand stra ..read more

​One of the most crucial elements to consider when building your personal training website is typography, particularly your site’s fonts. You want to balance visual impact and variability to make your website’s content eye-catching, easily readable, and engaging, all while maintaining professionalism and approachability. But with so many font options available, how do you know which fonts work best for your site? This guide discusses the 10 best fonts for websites and shows you how to approach font selection so you can choose the right font to match your personal training brand’s identity ..read more

When searching to buy a product or service, what would you rely on more to make your purchase decision – an ad or a customer review of the product?   If you picked a customer review, you’re not alone. Nearly 76% of consumers trust online reviews and regularly read them when looking for a local business to buy from. This shows how powerful good reviews are for companies.    Honest client reviews are even more powerful for personal training businesses like yours, where the results of your work can speak for themselves.   Below, we discuss why online reviews are essential fo ..read more

If you want to increase your revenue and grow your business fast as a personal trainer, focus on selling more services to your existing customers. It’s a simpler, more effective alternative to what most personal trainers do.   Many personal trainers rely on finding and selling to new customers to increase revenue. But this strategy has a lower success rate (about 5 – 20%) than selling to existing customers (60 – 70%).   One powerful technique you can use to sell more services to your existing personal training clients is upselling.    What is upselling, and how do you app ..read more

If you’re working as a personal trainer in a specific location as opposed to online, you need to make sure that people in your area can easily find you. Local SEO can help you do just that.  By optimizing your personal trainer website to appear high in search results, you can make sure that your business is visible when people in your area search for the services you offer.   Ready to get started with local SEO? Below, we’ll explain what it is and share our top tips for mastering it for personal trainers. What Is Local SEO? ​Any business targeting audiences online needs to u ..read more