OPTICAL ILLUSION // DEFINITION_ Something that deceives the eye by appearing to be other than it is. When you look at something, what you are really seeing is light. That light bounces off whatever object you are looking at and enters your eye. It’s then converted to electrical signals that your brain turns into an image. This process takes about 1/10th of a second. So at any given moment your eyes are taking in an incredible amount of information. Its ..read more

Colour is everywhere. Whether you recognise the influence on your life or not, the truth is that different shades and hues capture your attention and inspire your actions, altering your perceptions and behaviours daily. Have you ever wondered why stop signs are red? What about why companies like Facebook drown themselves in blue while organisations focused on growth choose green? The answer is in the psychology of colour and design. Each shade resonates with us on a different, and unique level ..read more