The existence of fake artists on the platform is now a well-known fact: Music released by musicians under pseudonyms, who have no real online presence other than their Spotify accounts and plays, and whose music can be found on many of Spotify’s key playlists dedicated to ‘mood music’. The “fake artists” debate was reignited in 2022 when Swedish newspaper, Dagens Nyheter (DN), ran an expose on Sweden-based indie label Firefly Entertainment, and how it makes its money by releasing music by lots of fake artists. DN reported to have obtained a list of 830 ‘fake artist’ names linked to Firefly, an ..read more

Spotify’s 2023 Royalties Reach $9 Billion: A Closer Look at the Numbers In its latest “Loud and Clear” report, Spotify revealed that it paid out a staggering $9 billion in streaming royalties last year, marking a significant milestone for the music industry. This annual report, now in its fourth year, was introduced in response to previous criticisms regarding Spotify’s transparency, aiming to provide insights into the music industry’s financial landscape. Classical Cargo Pant With Button – Green Color Charlie Hellman, Spotify’s vice president and global head of music product, emphasized the ..read more

As a Nigerian artist, promoting your music on Spotify can significantly boost your visibility and reach. However, with the ever-evolving music industry landscape, it’s crucial to adapt your promotion strategy to maximize your impact and connect with your audience effectively. Here’s why you need to change your Spotify music promotion strategy as a Nigerian artist: 100K Plus Spotify Followers Playlist Placement (Genuine and Fast Delivery) Increased Competition: The music industry is more competitive than ever, with hundreds of thousands of artists vying for listeners’ attention. To stand out ..read more

Spotify Expands with Music Videos Spotify has introduced music videos to its mobile and desktop apps in select markets. These videos are seamlessly integrated into the company’s music library, allowing users to effortlessly switch between audio and video content. Currently available in beta, music videos are accessible in 11 chosen markets, excluding the U.S. The initial rollout includes countries such as Brazil, Colombia, Germany, Indonesia, Italy, Kenya, the Netherlands, Poland, Philippines, Sweden, and the U.K. Sten Garmark, Spotify’s VP Global Head of Consumer Experience, explained the sel ..read more

Promoting music in Nigeria can be a challenging task, considering the competitive nature of the music industry. However, with the right promotion packages, music artists can effectively reach their target audience, build a strong fan base, and increase their visibility. Here are some musician promotion packages tailored for music artists in Nigeria: 1. Social Media Promotion Package Description: This package focuses on promoting music artists on popular social media platforms such as Facebook, Instagram, Twitter, and TikTok. It includes creating engaging social media posts, running targeted ad ..read more

In today’s digital age, social media has become a crucial tool for musicians, bands, indie music artists, and rappers to connect with their fans, promote their music, and build a strong online presence. With hundreds of millions of users on platforms like Facebook, Instagram, Twitter, and TikTok, social media offers a vast audience for artists to reach and engage with. Why Social Media Matters Social media allows musicians to reach a global audience without the need for a major record label or extensive marketing budget. It provides a platform to share music, videos, photos, and updates direct ..read more

Omolayo Kayode, a.k.a Oluwakayode is a Nigerian-born Gospel Music artist, songwriter, recording artist and music minister whose musical journey began in 2006 when he joined the choir and learned to play the piano. His debut single, “Victory Forever,” is a testament to his faith and determination, with a music video available exclusively on his YouTube channel.  His latest single, “Hallowed,” was inspired by a powerful moment during a Sunday morning church service. As the pastor spoke about the transformative power of worship and praise, Oluwakayode felt compelled by the spirit to cr ..read more

If you’re an artist or musician looking to share your music with a wider audience, uploading your music to Apple Music is a great way to reach millions of listeners worldwide. Apple Music allows artists to upload their music to the platform, making it accessible to users on iOS devices, Macs, and PCs. In this article, we’ll guide you through the process of uploading your music to Apple Music. 1. Sign up for Music Distribution Service like Smen Music Before you can upload your music to Apple Music, you’ll need to sign up for Smen Music for Artists. This service allows you to manage your artist ..read more

UMG characterizes Mavin as “the catalyst for numerous Afrobeats artists across the continent.” Established in 2012 by artist, producer, and music executive Michael Collins Ajereh (known as Don Jazzy), Mavin has been instrumental in launching Afrobeats artists both within Africa and on the global stage. Monday’s news comes approximately five years after Mavin secured a significant investment in 2019 from Kupanda Holdings, a partnership between pan-African investment firm Kupanda Capital and TPG Growth. TPG has now completely divested its stake in the company, while Kupanda Capital will remain a ..read more

Jamaican superstar Shaggy recently recounted his experience with Universal Music in the mid-2000s when the label hesitated to release his Dancehall track, “Wild 2nite.” Despite being dropped after releasing the song, Shaggy’s gamble paid off as “Wild 2nite” became a hit, reinforcing his belief in artistic autonomy. During his keynote speech at the Island Music Conference in Kingston, Jamaica, Shaggy advised aspiring artists to embrace independence and trust their vision. He shared how being dropped led to his hit song, “Church Heathen,” and emphasized the importance of standing firm in one’s a ..read more