POV Content: What Is It and Why Use It? (Insights From 18 Pro Marketers)
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10M ago
First things first… What’s “POV or POV-driven content?” It’s content that helps to share your points of view (POV), opinions, and/or observations about a topic or subject. It’s different from the usual, everyday marketing content because it’s more opinion-based.  And it helps to cut through the noise in your industry because it’s what you think ..read more
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20 Top Content Marketing Books On Strategy, Creation, Etc.
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10M ago
Content marketing is a wide field. One of the best ways to master it is to read books written by experts who have proven their success in this field.  So, in this article, I’ll introduce you to 20 top-rated content marketing books that’ll help you master the art and science of content creation, distribution, and ..read more
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12 AnswerThePublic Alternatives for SEO Content Ideation
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10M ago
AnswerThePublic is a pop‌ular tool for content ideation, but it’s far from perfect. So people often leave it for other alternatives that might be better suited to their needs. Some of the common reasons people leave AnswerThePublic are:  So if you are looking for better alternatives to AnswerThePublic, you are in luck.  In this article ..read more
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7 Powerful Ubersuggest Alternatives to Enhance Your SEO
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11M ago
Ubersuggest is a popular free tool that offers various features such as keyword suggestions, domain overview, site audit, backlink analysis, and more. But as you know, it’s not the only tool in the SEO market.  There are many other SEO tools that provide similar or even better features and benefits for your business. So in ..read more
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What Is Topical Authority? And How To Build It Excellently
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1y ago
How does it feel when you get recognized for your expertise? Excited? Fulfilled? Proud? All the feels, right? If you’re like me and most people I know, getting recognition for your expertise is probably one of the best feelings in the world. But beyond those feelings, it opens up doors for more opportunities and growth ..read more
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SEO Topic Research: A Comprehensive, Step-By-Step Guide
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1y ago
If you’re just getting started with SEO, the entire process of researching and managing topics for your website can seem incredibly daunting. And sometimes, even experienced SEO professionals often have the same experience. From researching the right keywords to writing content that’s optimized for those terms, to deciding what your topics will be in the ..read more
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Best SEO Software And Tools For Small Businesses & Startups
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1y ago
What do you think of when you hear about SEO tools and software? If you’re a small business owner who isn’t very experienced with SEO, you may think it’s some complicated or expensive technology you have to invest in to get your website ranked higher on search engine result pages (SERPs). But the truth is ..read more
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How Drift is Leading a $17 Billion B2B SaaS Category
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1y ago
It’s a huge and growing B2B SaaS market, and Drift is taking a huge percentage of it ..read more
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SEO Lead Generation: How To Drive Inbound Leads With SEO
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by Victor Ijidola
1y ago
Only 3% of buyers trust sales reps. This data is from 2016, but it’s likely still true today. If you don’t believe it, do a mental check for the last time you contacted a sales rep as the first step in a buying journey. Best guess: it’s been a long time.  Instead, your typical buying ..read more
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How Content + Subject Matter Expertise = Brand Trust & Leads
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by Victor Ijidola
1y ago
Marketers have always hired writers to create content. And there’s absolutely nothing wrong with that — they outsource content to us, too (as a content agency). But the problem here is, more often than not, writers and agencies aren’t subject matter experts (SMEs) on the topics they get hired to write about. For example, you’re ..read more
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