Your biggest waste of time?
Jonny Hates Marketing Blog
by Jonny
9M ago
If you’re feeling a bit flat about what you achieved yesterday, it could be because you haven’t considered the LAG™ effect. This is my measure of the time between you doing something and receiving any tangible benefit from it. LAG™ is also an acronym for Likelihood of Absent Gains, and here are some examples: ? Building a website before you realise it’ll take months to build up any traffic ? Creating a programme without understanding who it’s for ? Taking another training course when you’re already qualified enough ? Launching a Facebook Group with no clear client avatar in mind ? Buying a bu ..read more
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Nobody wants your information
Jonny Hates Marketing Blog
by Jonny
9M ago
If you’re in the business of selling information, good luck. We’re living in the information age. That should give you a clue about how abundant and universally available information truly is. In fact scrub that, we’ve just been birthed into the AI age, giving us an exponentially easier portal into the sum of human knowledge. Even worse, information is mostly free, so why would anyone pay you for YOUR version of it? Here are some reasons why, potentially: Your information is a new discovery, only known to you It’s so life-changing, they’d be mad not to access it It’s available elsewhere, but ..read more
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Your five steps to abundance
Jonny Hates Marketing Blog
by Jonny
9M ago
If you don’t get what you want, it’s a sign either you didn’t seriously want it, or you tried to bargain over the price. All around this community, I see great ideas, skills and talents rotting in the twin dustbins of low-desire and skinflint investment. Building your 21st century online coaching or therapy business takes commitment, consistency and a willingness to pay for support, guidance and mentoring from the best you can find. Here’s a simple blueprint: 1: Pick something that people will pay to discover from you 2: Work out what kind of people would benefit the most from that 3: Package ..read more
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Worst advice, ever
Jonny Hates Marketing Blog
by Jonny
9M ago
“I realised I could do anything I wanted to do, so I just followed my passion and it all worked out!” That’s not any kind of advice, it’s just an anecdotal quote from someone who got lucky, once. Most people who “follow their passion” end up with a charity, an expensive hobby, or a nickel-and-dime millstone at best. Here’s a better idea for your 21st century coaching or therapy business: follow your SKILLS.  Do something you’re exceptionally good at. Something nobody else does quite like you. Where your expertise is unchallengeable. Serve your clients so deeply, they celebrate your geniu ..read more
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Why I need coaching
Jonny Hates Marketing Blog
by Jonny
9M ago
When I want to learn something new, it’s clear the shortcut to learning is to find someone who’s already doing it. Then, I’ll invite them to show me what they know that I don’t yet. I’ve done this three times in the last couple of weeks, including twice just yesterday. First, I’ve engaged Dan Suckling and his amazing team of smart digital geeks to blow apart the JHM business and reinvent it in a way that serves exponentially more passionate changemakers like YOU! Then on Friday, I tested a new racecar for the first time at a track I already know well. Struggling to unlock the pace from this v ..read more
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Why we love competition
Jonny Hates Marketing Blog
by Jonny
10M ago
Competition is bad, right? It makes it harder for you to stand out It gives your clients alternative choices to you It forces you to lower your prices What if none of that were true? Maybe this is what competition really means: It creates a market so people understand what you’re offering It helps clients to shop around and appreciate how great YOUR offer truly is It enables you to charge based on the exceptional results you offer compared to others If you’re worried about your competition, imagine how THEY feel about you.  ..read more
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Obsession: the success secret they don’t teach you
Jonny Hates Marketing Blog
by Jonny
10M ago
I’ve had dozens of mentors over the years, enlightening me to all kinds of cool stuff, like: Social media Writing Conversations Positive mindset Optimal health …and much more. But there’s one thing they never mentioned, which I’ve noticed as a common factor in the daily habits of fabulously successful people in our profession. Obsession.  All the high-flyers I’ve known, including the remarkable folks I met in Thailand last week, are obsessed with the important stuff: Achieving client results Driving efficiency and simplicity Doing whatever it takes, for as long as it takes Keeping hea ..read more
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JOMO – The Hidden Art Of Happiness
Jonny Hates Marketing Blog
by Jonny
10M ago
We’ve all heard of FOMO – it’s been in the Oxford English Dictionary these past 10 years.  But how about JOMO – The Joy Of Missing Out? The title of a book by Svend Brinkmann, JOMO is the art of living on your terms, refusing to get distracted by shiny objects of any kind, real or virtual. In your 21st century online coaching or therapy business, this means: Shutting down your social feeds to almost nothing Taking advice from one source at a time, then implementing it Not engaging in pointless DM convos with aggressive sellers Working smart, not hard, setting clear time boundaries for l ..read more
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Are you suffocating?
Jonny Hates Marketing Blog
by Jonny
10M ago
“Technology is a tool, not a substitute for living” As much as I love JHM and the fact you’re part of it, I don’t obsess over it. I’m here to help you build the business of your dreams, not to define my entire existence by my internet presence. And as you build your 21st century online empire, you need to keep a sound balance between… Work and play Office and outdoors Sitting and walking Virtual and real Friends and “Friends” I’m just back from a glorious week in Thailand, recharging my batteries, playing music and forging new, enduring relationships. It was also a great reminder of how fol ..read more
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Could you be big?
Jonny Hates Marketing Blog
by Jonny
10M ago
Do you ever wonder how far you could go with your business? There’s only one way to find out: set bigger goals. Super-coach Rich Litvin talks about the waste of life behind aiming for a 10% increase in clients, sales or revenue. He asks, how about 10x instead? If you’ve created the foundations of a 21st century coaching or therapy business, there is literally no reason not to try to build the tallest edifice you can on them. Once you’ve got started, every step of your process should be exponentially scalable. Some simple truths underpin that statement: Money is effectively infinite So is the ..read more
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