Snap partners with IAS, unveils new brand safety solutions
Mobile Marketing Reads
by Jordan Bevan
1d ago
Snap recently announced a partnership with Integral Ad Science to jointly develop a brand safety reporting solution that will offer advertisers transparency by providing insights into the percentage of secure and appropriate content their ads are being appeared alongside.  Aligned with the Global Alliance for Responsible Media (GARM) framework for brand suitability, the solution is […] More The post Snap partners with IAS, unveils new brand safety solutions first appeared on Mobile Marketing Reads ..read more
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Facebook tracked encrypted usage in Snapchat in secret project, documents show
Mobile Marketing Reads
by Sophie Blake
1d ago
In a revelation that underscores the depth of competitive rivalry in the tech industry, court documents unearthed from a class action lawsuit between consumers and Meta, Facebook’s parent company, have brought to light a clandestine endeavor dubbed Ghostbusters project. The project, initiated by Facebook in 2016, aimed to intercept and decrypt network traffic between users […] More The post Facebook tracked encrypted usage in Snapchat in secret project, documents show first appeared on Mobile Marketing Reads ..read more
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Triton Digital acquires audio intelligence platform Sounder
Mobile Marketing Reads
by Sophie Blake
1d ago
iHeartMedia-owned SSP Triton Digital announced that it has acquired audio intelligence platform Sounder to enhance its audio advertising capabilities.  Financial terms of the deal were not disclosed.  The acquisition comes two years after iHeartMedia made a strategic investment in Sounder, which was founded in 2019 by former Google and Spotify executives. In 2022, iHeartMedia led […] More The post Triton Digital acquires audio intelligence platform Sounder first appeared on Mobile Marketing Reads ..read more
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Florida governor signs bill banning social media for children under 14
Mobile Marketing Reads
by Sophie Blake
2d ago
Florida Governor Ron DeSantis made headlines on Monday by signing into law a bill that prohibits children under the age of 14 from accessing social media platforms within the state. Additionally, children aged 14 or 15 will require parental consent before joining any social media platform. Dubbed HB3, the bill also mandates social media companies […] More The post Florida governor signs bill banning social media for children under 14 first appeared on Mobile Marketing Reads ..read more
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70% of drivers choose Google Maps over other navigation apps to avoid speed traps
Mobile Marketing Reads
by Maya Robertson
2d ago
A recent study conducted by MarketWatch delved into the navigation habits of 1,000 drivers across the United States, revealing a clear preference for Google Maps among users. Astonishingly, a staggering 70% of respondents indicated that they rely on Google Maps as their go-to navigation app to avoid speed traps. Beyond merely providing directions, navigation apps […] More The post 70% of drivers choose Google Maps over other navigation apps to avoid speed traps first appeared on Mobile Marketing Reads ..read more
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The Best Vision Pro Games
Mobile Marketing Reads
by Sophie Blake
3d ago
Are you on the hunt for the ultimate gaming experience on your Apple Vision Pro? Your search ends here! In this article, we’ll delve into the best games tailor-made for the Apple Vision Pro. Spanning from puzzle challenges to thrilling adventures, there’s a game for every player in this carefully curated selection. Whether you’re a […] More The post The Best Vision Pro Games first appeared on Mobile Marketing Reads ..read more
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Apple, Google and Meta face first investigations under EU’s Digital Markets Act
Mobile Marketing Reads
by Maya Robertson
3d ago
EU antitrust regulators have set their sights on tech behemoths Apple, Alphabet (Google’s parent company), and Meta Platforms (formerly Facebook) in the bloc’s first Digital Markets Act probes. The move potentially paves the way for significant fines against the companies.  The Digital Markets Act, which came into effect on March 7, imposes obligations on six […] More The post Apple, Google and Meta face first investigations under EU’s Digital Markets Act first appeared on Mobile Marketing Reads ..read more
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Spotify tests video learning courses in the UK
Mobile Marketing Reads
by Sophie Blake
3d ago
Spotify, known primarily for its prowess in music streaming, podcast entertainment, and audiobooks, is venturing into new territory with the introduction video learning courses. With over 600 million users worldwide, the platform is continually seeking ways to engage its audience and enhance their experience. The latest initiative sees Spotify piloting online education offerings, starting with […] More The post Spotify tests video learning courses in the UK first appeared on Mobile Marketing Reads ..read more
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Global ecommerce sales projected to surpass $6 trillion, constitute one-fifth of total retail transactions
Mobile Marketing Reads
by Maya Robertson
6d ago
As the world continues to embrace digital commerce, ecommerce sales are projected to soar to new heights, comprising a significant portion of total retail transactions. According to eMarketer’s forecast, worldwide retail ecommerce sales are expected to reach $6.334 trillion this year, accounting for 20.1% of all retail sales globally. However, while ecommerce growth remains robust, […] More The post Global ecommerce sales projected to surpass $6 trillion, constitute one-fifth of total retail transactions first appeared on Mobile Marketing Reads ..read more
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The Best PS5 Exclusives (2024)
Mobile Marketing Reads
by Jordan Bevan
6d ago
With the advent of the PlayStation 5 (PS5), Sony has once again solidified its position as a powerhouse in the gaming industry by curating an impressive lineup of exclusive titles. These games not only showcase the cutting-edge capabilities of the PS5 hardware but also offer unparalleled experiences that captivate players worldwide. In this comprehensive guide, […] More The post The Best PS5 Exclusives (2024) first appeared on Mobile Marketing Reads ..read more
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