1. Even the free version is powerful - It doesn't cost you anything if you want to try it. 2. Mass adoption globally - So far, over 20 million people have used Grammarly to improve their writing skill 3. Grammarly’s AI-powered writing assistant helps you compose mistake-free writing - It scans the whole document for any mistake, including grammatical, punctuation, and spelling errors. However, what makes it the top choice of people is its array of advanced AI products that deliver better results than the typical editing tool, such as the one that's built into Microsoft Word. 4. It's ..read more

20 million people use Grammarly to improve their writing Compose bold, clear, mistake-free writing with Grammarly’s AI-powered writing assistant. From grammar and spelling to style and tone, Grammarly helps you eliminate errors and find the perfect words to express yourself ..read more

Documented Content Strategy A Must For Content Marketing  Documented Content Strategy A Must For Content Marketing B2B Marketers must embrace inbound strategies because they sell complex products and services to a highly educated set of people as compared to B2C Marketers. If you push the B2B prospects through repeated poorly targeted content, they would most likely withdraw. Moreover, by doing so, you come across as a low tech-savvy, aggressive sales company that is not just unprofessional but is unaware of the needs of prospects. So, it’s not just moving away from cold calls and cold emails ..read more

The role of Content Curation in great content writing : Curata - The Role of Content Curation in B2B Content Marketing: CurataThese are the webinar slides of a webinar entitled "5 simple steps to becoming a content curation rockstar". These slides by Pawan Deshpande (CEO of Curata) has almost everything you need to know about Content Curation. As per 2012 Curata, Inc. annual content curation adoption survey, these were the top content marketing challenges for marketers: 1. Creating original content 2. Having the time to do it 3. Finding high quality content 4. Allocating staff to do it ..read more

Content Writing to Attract, Educate & Nurture: Content Marketing  We need 3 types of Content for effective content marketingWe need 3 types of Content for effective content marketing: primary, secondary and tertiary - 1 for each stage. B2B Marketers want to bring qualified prospects to their website. Then they want to engage them and finally, they want to win the prospect. Marketers need to understand the stage of the buying cycle a prospect is at and accordingly share content. 1. Content to attract, educate and nurture (Primary Content)The first step is to share with a larger audie ..read more

Structuring Content Creation Teams for Content Marketing  Structuring Content Creation Teams for Content MarketingThis is an insightful ebook on Content creation. Jonathan Kranz of Kranz communications says that the attention span of our prospects have become very small. And hence it is very important for Marketers to create compelling content to earn that attention. He further says that most Marketers have strong opinions about what types of content are most important for their respective audiences, the how part remains problematic. What is this ebook about?This ebook entitled 7 secrets of ..read more

Nine Formats of Content Creation must for B2B Content Marketing Nine Formats of Content Creation Must for B2B Content MarketingBefore you jump into content writing, it's imperative to have an understanding of the majority of the choices available to you as a Content Marketer. The kinds of content you can create may appear to be limitless; however, it's reasonable that some content will be more qualified to your content strategy than others. Nine kinds of content formatsHere are the nine kinds of content formats that may be a solid match for the objectives that you laid out for yourself ..read more

SMART Content Writing Goals for B2B Content Marketing SMART Content Creation Goals for B2B Content Marketing Once we are convinced that we should have a documented strategy, the next step would be to set the content goal. Strategy means analyzing the current state, envisioning the future state and setting smart goals. Content must have a strategic approach. SpecificMarketers must set very specific goals for each content. For some Marketers, the goal can be brand awareness. For some, it can just be the pure lead generation. For some, it could be educating prospects. Marketers targeting brand a ..read more

Measuring Content Marketing After Creation And Distribution  Measuring Content Marketing After Creation And DistributionSince the ROI of content marketing is not just about the revenue it generates, you'll have to determine other indicators. In this article, we are going to help you identify some KPIs to measure your content marketing efforts. Two key elements to determine the Content KPIs 1. Specific objectives for a relevant ROIIt is impossible to carry out a content strategy without determining its objectives very precisely. Why do you want to create content? What do you expect? If your ans ..read more

Outsourcing Parts of Content Marketing and Content Writing Outsourcing Parts of Content Marketing and Content CreationToday, everyone is pushing content. Some feel that it is important to produce content everyday to be on the top of the SERP. While others feel they need something new everyday for social media or email campaign. To some extent, it is true that if you are not producing enough content, your competitors will. Hence, it is important that we have to produce content at a very fast pace. But, at the same time, it is important that your content stands apart.Else you would soon become ..read more