PERQ Expands into PPC Advertising for Multifamily with Strategic Acquisition
PERQ
by Kate Gerber
1w ago
PERQ announced its strategic move into the PPC advertising space with the acquisition of key assets from a prominent industry player specializing in multifamily marketing. As part of this acquisition, Caleb Bartlett, founder of LeadStart Marketing, has joined PERQ as the Senior Director of PMC Advertising, bringing over 15 years of unparalleled experience in multifamily PPC and digital marketing.  Caleb Bartlett is a seasoned digital advertising professional known for his expertise in driving successful marketing campaigns and generating high-quality leads in the multifamily sector. Prior ..read more
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From a PMC to PERQ: A Tale of Multifamily Expertise Moved to Tech Sector
PERQ
by Stephanie Sellstrom
1w ago
After spending 13 years in the multifamily industry on the PMC side, last year I made a big-time career move. After a lot of consideration, I decided to make the leap out of operations and into tech. Here’s my story of how I took my newly found passion of PropTech and transitioned from a die-hard property management professional to a Product Manager rookie. I hope my story can inspire other multifamily professionals as they look to develop their careers.  It all started straight out of college. I had the choice between selling shoes at Nordstrom (as an intern, I might add) or working as a ..read more
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The Top Three AI-Powered Tools Revolutionizing Property Management
PERQ
by Lavon Simpson
4M ago
Artificial intelligence (AI) has been making waves in various industries — multifamily property management and real estate industries are no exception. With AI property management technology, property managers can automate and streamline various tasks, improving the leasing journey from lead generation and prospect nurturing through to tenant retention efforts. How Will AI Change Property Management? There’s a lot of talk about artificial intelligence (AI) in today’s media. With all the buzz surrounding the topic, it can be hard to picture exactly what effect it can have in the day-to-day acti ..read more
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6 Ways Multifamily Performance Software Boosts Efficiency
PERQ
by Lavon Simpson
5M ago
The key to success in the ever-evolving world of multifamily housing isn’t just providing a place to live — it’s about delivering an exceptional experience for renters and property managers alike. In recent years, the multifamily housing market has experienced its share of highs and lows. The surge in rental property demand has sent some rates soaring, with high occupancy and substantial returns for property owners and investors. At the same time, the market has become more competitive, making multifamily property management a complex blend of art and science. However, a new study reports that ..read more
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The Ultimate Lead Nurturing Best Practices Guide for 2024
PERQ
by Lavon Simpson
5M ago
Our research shows that some renters start looking online for an apartment six months in advance of their move-in date. Typically, prospective renters are 1-2 months out from renting an apartment and there are a lot of options out there nowadays. Lead nurturing is essential for transforming potential renters into long-term tenants. In today’s technology-driven market, multifamily marketers must look beyond traditional advertising methods and leverage digital tools to build strong relationships with leads — faster. By adopting lead nurturing best practices and scalable lead nurturing tactics, y ..read more
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Top 5 Multifamily Technology Trends of 2024
PERQ
by Lavon Simpson
6M ago
Staying ahead of the curve on multifamily technology trends shaping the renter’s journey is crucial for effective apartment marketing. But in a world where multifamily housing is increasingly about more than just four walls, effective marketing that attracts and retains residents is no small feat. Creating a dynamic strategy based on the latest trends might seem daunting, but leveraging new technologies in multifamily can help you stay up-to-date to meet and exceed the expectations of prospective renters. In this post, we will explore the top tech trends in multifamily to equip you with insigh ..read more
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Leasing Assistant vs. Marketing Automation: A Side-by-Side Comparison
PERQ
by Lavon Simpson
8M ago
The Challenge The subject of this story is a property management company (PMC) with 100 properties currently under management across the United States. With explosive growth of 30% expected over the next year, the PMC team was taking a serious look at how they can offer better online experiences to their prospective renters while also maximizing their lead funnel. The EVP of Marketing at the PMC began working with PERQ several years ago for their capabilities around improving the customer experience on property websites. As users of many technologies, integrated to ensure a smooth consumer exp ..read more
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5 Smart Strategies for Marketers to Save on Their Multifamily Budget
PERQ
by Lavon Simpson
8M ago
In the fast-paced world of multifamily marketing, finding cost-effective ways to reach potential residents is crucial for optimizing and maximizing occupancy. However, marketing efforts can quickly become expensive, leading to a significant drain on a property’s budget. To maximize occupancy and achieve marketing success, multifamily marketers must explore innovative and cost-efficient strategies for their multifamily budget. Fortunately, there are several smart strategies that multifamily marketers can employ to save on their budget without compromising the impact of their campaigns. In this ..read more
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Inbound Marketing for Multifamily
PERQ
by Lavon Simpson
9M ago
There are currently 22 million apartment units in the United States and recent estimates say new supply is growing at an average of about 426,000 units a year. That said, the competition to sign leases is fierce. Outside of location, apartment marketers’ strategy to win has historically been through differentiation, creating what has been called the “amenities arms race”. However, at this point, competing properties now have a pretty similar set of amenities. Recent surveys indicate that the living experience for the renter hasn’t improved dramatically. And, so, like other industries, when dif ..read more
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Marketing to Renters: Best Practices for Effective Outreach
PERQ
by Lavon Simpson
10M ago
Renter behaviors and expectations continue to evolve, adding to growing uncertainty and competition for multifamily marketers. Marketing performance too, has fluctuated sharply, requiring new tools and approaches to sway new renters successfully. In our experience helping multifamily marketers supercharge their performance and ROI, we get a front row seat to what’s working or isn’t — especially as we examine data from tens of thousands of multifamily website sessions and digital prospect interactions each quarter. Below we’ve outlined a few insights and practices that have brought dramatic inc ..read more
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