Video marketing services enable organizations and businesses to more easily fold video into their marketing strategy. This is becoming more and more important for modern organizations looking to stay competitive in the digital-first economy.   From an increase in engagement, to a decrease in bounce rate, and higher conversions overall, video marketing is an incredibly powerful tactic you can use as a core pillar in your current marketing strategy.   In fact, according to Explain Ninja and Unbounce, including a video on landing pages can boost conversions by 80%. This incre ..read more

Shopper and retail marketing makes up a core set of tactics and practices that are integral to include in a comprehensive marketing strategy. Although we’re well into the digital era, shopper and retail marketing are still very relevant and offer a lot of viable value in today’s economy when used strategically.   We spoke with Impact’s Kevin Meyer, Executive Director of Marketing Strategy and Operations, and Allison Jones, Executive Creative Director, to get their insights on shopper and retail marketing and the role it plays in today’s economy.   Some of the questions and ..read more

The San Diego Comic-Con (SDCC) is the largest of its kind in the entire world and also happens to be the largest convention held in San Diego. To put a number on it, the 2022 SDCC saw over 135,000 attendees. Not only is this a massive affair every year, but it’s also become a testament to, and test of, modern event technology.    Celebrating the culture of comic books, films, TV series, and the Fantasy/Sci-Fi genres demands a serious commitment to event technology, IT, and cybersecurity. On top of that, SDCC has garnered such a strong reputation for themselves and their event each y ..read more

The era of artificial intelligence is finally here. While AI itself has been around for decades, nothing we’ve seen in recent history holds a candle to the suddenly accelerated progress we’ve witnessed over the past 8 months alone. Things really got started when OpenAI released ChatGPT late in 2022 after being acquired by Microsoft in 2020. A few months later, Google announced their competitor to the generative AI, Bard. Let’s spotlight this competition with a comprehensive look at Bard vs ChatGPT.  Because this height of artificial intelligence is so new, crucial questions about the fut ..read more

Put simply, automation is everywhere. For decades, automation technology has been slowly integrated into various facets of society and different aspects of life. Today, we can find examples of automation just about anywhere we look. From automatically paying your utilities every month to automating entire business processes, automation is a crucial technology to implement for a scaling business or automated Amazon store.  With Amazon Prime Day around the corner, many independent retailers and automated Amazon stores, that rely on the ecommerce mammoth, are working on preparing for the ex ..read more

A quality shared between some of history’s strongest and most revered leaders is their ability to accredit those around them. Even today, the best business and thought leaders are those who understand the power of a community in harmony. In other words, an organization is really just a community of employees. Having an effective recruitment marketing strategy in place will help you build a team of ideal employees who thrive in your organization.   There are a lot of layers in a comprehensive recruitment marketing strategy. All of the different core components that make up recruitment mar ..read more

Multi-factor-authentication (MFA) is quickly becoming a standard best practice for organizations of all sizes. This security practice emerges as a necessity while cyberattacks become more and more frequent each year. Understanding the importance of setting up MFA protocols in your organization is one thing, but deciding which MFA app is the best choice for your business, that’s a whole other puzzle.   If you’re new to the concept of multi-factor authentication, this quick clip will walk you through everything you need to know before we break down the best MFA applications available ..read more

There’s been a sharp increase in the volume and frequency of large-scale cyberattacks in 2023. According to IT Governance, there were already over 300 confirmed cyberattacks between January and March of this year. With that in mind, it’s vital for business owners and leaders to understand the consequences of a data breach and to conduct an audit of their own cybersecurity posture.  Cyberattacks can bring about a variety of negative results including but not limited to a loss in revenue, lost consumer trust and brand reputation, downtime, and even a drop in market cap and stock price. Thi ..read more

It’s happened to the best of us. We’re making progress toward a long-term goal, we’ve established the proper support system, garnered internal buy-in, and things are all running smoothly. That is until one of the key contributors rolls for invisibility and essentially vanishes without a trace. If you don’t have a managed services transition plan in place, this can derail any number of projects, kill motivation, and leave you grasping for next steps.   In other words, it creates glaring organizational gaps when an integral team member steps out of their role or a strategic partnership eva ..read more

You’ve undoubtedly heard about generative artificial intelligence (AI) at this point in one form or another. Whether that’s been the ChatGPT language model from OpenAI, AI-powered image generators, or even AI tools implemented into your workflows, the reality of artificial intelligence in business and general society is coming to fruition.  AI has captivated the scientific, technical, and entertainment industries for decades. However, realistic AI solutions are just recently starting to come onto the scene. With that in mind, it’s important to realize that these solutions are only scratc ..read more