Live sports are an ideal time for brands to put out creative digital campaigns. With lakhs of eyes glued to the screens, everyone stays tuned in for hours to watch a game. As a result, advertising during this time brings in maximum viewership from these audiences. Moreover, the fans’ emotional investment with their favourite teams make this an ideal opportunity for brands to capitalize on. In India, this marketing extravaganza centers around cricket championships, like the Indian Premier League and currently, the T20 World Cup. Brands not only invest crores on these campaigns, but also go all ..read more

That time of the year has arrived. Excessive shopping, gift exchanges, pandal hopping and feasting with loved ones, Pujo is celebrated with great liveliness and grandeur. Nationwide celebrations unfold as this marks the beginning of the festive season in India. This is a prime time for brands to run themed campaigns, working with influencers who put out sponsored content.  Brand collaborations for Pujo or Durga Puja are key in creating exclusive buzz around the brand and products through influencers. Here are some exuberant campaigns for Pujo we’ve loved this year: Axe Dual Action Deo – U ..read more

Do people really make a living out of streaming online games live?  Well, the answer to this question is becoming clearer with every passing day – YES! The gaming industry has seen a boom in the recent few years, especially during the pandemic. Brands have started pouring their trust and investment into gaming influencers, and why should they not! Gaming influencers are believed to be one of the most engaging influencers out of the lot and help brands connect with millennials. It’s a ‘Winner Winner Chicken Dinner’ for them! A lot of gamers have taken the plunge into this pool of online ga ..read more

Networking is at its peak owing to the pandemic, as people want to feel more virtually connected to others. Hence, the introduction of Clubhouse immediately created a hype, with over 18 million downloads already. Everybody wanted to give this “exclusive” medium of social interaction a whirl. If you are still trying to figure out what this app is, we’ve got you covered. What is Clubhouse Clubhouse is a voice-only app that allows you to join “rooms”. Each of these rooms has a group of people discussing a variety of topics or simply conversing. You can either listen to the conversation as a quiet ..read more

The platforms that ensure that we update every single development in our lives are also constantly updating. Because is it really social media if there is no new feature to be excited about every month! For example, did you know that now users can hide their like counts on Facebook and Instagram? That’s an interesting update that may change the way we interact on social media. So, let’s take a look at these exciting new features and updates on our favourite social media platforms. Facebook’s Live Shopping Fridays The live shopping feature on Facebook allows you to see product demos live, ask y ..read more

It’s 2021 and still male beauty hasn’t taken prominence. But, thankfully it’s one the rise. In a country like India, focus on beauty and skincare often comes with a lot of stigma and ridicule. The society has put a big distinction between male grooming and beauty with the latter being something that is not acceptable according to their patriarchal notions. But off-late we have been seeing a shift where male beauty is slowly being normalized. A majority of the credit for this goes to the influencers on Instagram who have been actively normalizing make-up, skincare routines and beauty products f ..read more

Are you a member of the BTS Army? Do you spend your weekends bingeing on K-dramas? Well, you’re not alone. The Korean Wave has hit India harder than ever during the pandemic. Netflix has reported a 370% increase in the viewership of Kdramas in India in 2020. There have been many contributing factors to this rise of Korean influence in India. The Oscar-winning Korean film Parasite, increased penetration of Netflix with its bouquet of K-drama and Korean films and active collaboration of K-pop bands like BTS and Blackpink with the American music industry are a few prominent factors. Korean ..read more

 It’s only been a few years since Snapchat followed by Facebook launched AR Filters on their platforms. Today, we cannot imagine a virtual world without them. With Facebook’s launch of Spark AR, a free software to easily create AR Filters, our social media apps have been flooded with these filters. Brands have also bought into this craze with almost all of them having an AR Filter of their own launched as a part of a campaign or just for entertainment. Let’s take a look at how some of the top brands have been leveraging this technology. Product-Based Filters Including the product in the A ..read more

2020 had more than its fair share of tragedies and dark moments. But the world of social media gave us some respite in the form of young creators who made us laugh despite what was happening. Tik Tok with its engaging format and innovative features and filters played an important role in their rise. Now, all that has been translated into Instagram Reels post its ban. We however cannot discount their creativity and wit for the popularity of their content. Here are some creators we love and recommend for you to follow. Jake Sitlani Jake does different characters from everyday life using wigs ..read more

Social media trends have taken a whole new meaning in the last couple of months. Tik-tok challenges and trends have taken over the influencer space. And, everyone tries to keep up and deliver for the latest trend. In India, all these trends and some new ones are happening on Instagram Reels.  Every few days, there is a new trend and a host of different interpretations of it by the influencers. Keeping up with the trends is definitely a challenge for them. But it sure has provided us with entertaining content to look forward to. Here are some of the trends that we loved.  #SilhouetteC ..read more