Destination Marketing Podcast
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The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest
Destination Marketing Podcast
3d ago
On this episode, Adam is joined by President and CEO of Visit Laguna Beach Rachel O’Neill Cusey to discuss their new campaign, “From Radical Origins.” Designed to tell the stories that have shaped Laguna Beach, this brand-new campaign defies conventional advertising norms, offering a fresh approach to portraying a destination's narrative.
“If I learned anything, it was from the people that told their stories. They all made a change by doing something radical and doing something that was outside of the box. That’s what we have to do to make things happen.” -Rachel O’Neill Cusey
If you’re enjo ..read more
Destination Marketing Podcast
1w ago
This week, Adam dives into the cultural phenomenon that is Taylor Swift and how two cities were able to capitalize on The Eras Tour coming to town. Isaac Reichman from Choose Chicago and Julie Calvert from Visit Cincy join Adam to talk about their experiences hosting the tour and the incredible results they saw from this major event.
Choose ChicagoVisit Cincy
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are ..read more
Destination Marketing Podcast
2w ago
In this episode of The Destination Marketing Podcast, Adam and Jen Brunson, marketing coordinator at Visit Myrtle Beach, discuss Jen's podcast, "I Speak Mama," a podcast for moms that has been a crucial part of Myrtle Beach’s content strategy. They talk about why a podcast for moms works so well in the tourism space and how subtly promoting Myrtle Beach has proven to be an effective strategy. Jen emphasizes the importance of building trust with the audience before integrating promotional content, ensuring authenticity and a genuine connection with the community.
“Moms are the ones who are mak ..read more
Destination Marketing Podcast
3w ago
In this episode, Adam takes the show on the road to the South Carolina Annual Governor’s Conference on Tourism & Travel. He talks with Devyn Whitmire, Digital Engagement Manager for Discover South Carolina, about her professional journey, creating the Palmetto Porch podcast and its focus on authentic local stories to promote tourism. Devyn highlights the podcast's role in driving brand awareness and visitation through storytelling and community engagement. Adam also talks with Bill Miles from the Hilton Head-Bluffton Chamber of Commerce about Hilton Head Island's attractions and long-term ..read more
Destination Marketing Podcast
1M ago
In this bonus episode of the Destination Marketing Podcast, Adam highlights two episodes of a new show produced by EKR, Brands & Campaigns. Host Camden Bernatz and special guest Stuart Butler dive into Myrtle Beach’s “Mittary Best” campaign, entirely generated by AI. In the second part of the episode, Adam joins Camden to analyze why this campaign was so successful and what other destinations can learn about using AI in their daily practice.
Brands & Campaigns
Mittary Best
Visit Myrtle Beach
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
The Desti ..read more
Destination Marketing Podcast
1M ago
Stuart Butler, Chief Marketing Officer of Visit Myrtle Beach, joins this episode of the Destination Marketing Podcast to discuss the dynamic nature of destination marketing. Adam and Stuart explore the shift towards owned media strategies and the power of storytelling in engaging audiences. Stuart highlights Myrtle Beach's innovative projects like "Chef Swap" and "Traveling the Spectrum” and talks about why projects such as these are critical in communicating with the consumer in a more personal way. They also discuss the importance of implementing AI into your marketing toolbox and learning t ..read more
Destination Marketing Podcast
1M ago
To celebrate 300 episodes of The Destination Marketing Podcast, Adam has something special planned. On today’s episode, he sits down with his daughter Millie, who interviews him on all things relating to the podcast. Tune in for insights on why Adam created The Destination Marketing Podcast, the lessons he’s learned along the way and some reflection on the past 300 episodes.
“And I think that’s the most valuable thing that I’ve gotten from this show is I’ve built really lasting and meaningful relationships from having conversations with people on this show, and I don’t know if I would trade t ..read more
Destination Marketing Podcast
1M ago
Nicole Mahoney is the CEO of Break the Ice Media, host of the podcast Destination on the Left and the author of Stronger Together: Building World Changing Business Collaborations. Today, she sits down with Adam on the Destination Marketing Podcast to talk about her entrepreneurial background and what led her to start her own agency. Nicole also shares some insights on collaboration from her book and some examples of how collaboration works in the destination marketing sphere and beyond.
Break the Ice Media
Destination on the Left
If you’re enjoying the show, please leave us a rating and revi ..read more
Destination Marketing Podcast
2M ago
Adam is still on the road in Lewiston, Idaho for today’s episode of The Destination Marketing Podcast. Joining him today is Mike McKenna, the executive director of the Chamber of Hailey and the Wood River Valley, and Scott Fortner, the Executive Director of Visit Sun Valley. Both Mike and Scott detail the relationships that their respective DMOs have with their visitors, how they’ve cultivated that relationship, and what makes their destinations unique.
“I mean as much we’re probably Idaho’s biggest international destination for a ski resort...we’re still small town Idaho and I think as long ..read more
Destination Marketing Podcast
2M ago
Adam is on the road again, this time at the Idaho Conference on Recreation and Tourism. He is joined by Andrea Chase and Jeremy Rayburn with the Idaho Department of Commerce to talk about how Visit Idaho is utilizing content to amplify its marketing reach. Jeremy also talks about his time working with agencies and how that experience has given him a new perspective as the Marketing and Innovation Administrator for Visit Idaho.
"We're a bit outgunned, outmanned, outnumbered but we're definitely not outplanned. We've got to work with the resources we have, knowing that we are kind of outspent w ..read more