Welcome to what will be the last ever Digital Tourism Show… but not the end of me producing even more videos, podcasts, articles and marketing advice! Stay tuned to find out more. Many of you are probably aware that myself, Pete Syme and Mitch Bach took over the Tourpreneur community and podcast from Shane Whaley as he starts a new career over at Fareharbor. The three of us are about to launch an obscene amount of content that will help every Tour Operator understand many aspects of their business with one aim: to increase their profit margins. Because of this, it makes no sense for me to co ..read more

Anyone who deals with sales and/or marketing has known for a while now that tracking the consumer journey from start to finish is becoming nigh on impossible because of the changes from platforms like Facebook and companies like Apple. It is now impossible to track across domain names, which means tracking over a booking widget or separate booking URL is no longer possible. But there is a simple solution to this problem that Res Tech and booking platforms MUST implement if they wish to aid their customers and partners in generating more bookings through their systems. What is the current iss ..read more

In this 5-min workshop I want you to research blog titles relating to your business to help give you inspiration for your own content. Creating valuable, consistent content for your website is the number one criteria for better rankings on search engines like Google but a lot of business owners I speak to struggle to come up with ideas or know where to even start. Most of you watching or listening to this episode are already storytellers. You do this day in, day out in front of your customers so creating content that will help inspire future customers should be second nature. When writing co ..read more

In this 5-min workshop, I want you to conduct some quick consumer research and ask your followers on your Facebook Page or Group a series of questions that could not only help you gain some amazing insights, but also give you ideas for new tours and experiences. Knowing what your target demographic wants and desires can help you create experiences that they would love. For example, if you run a food tour experience, have you asked what types of food your Facebook followers prefer? How many are Vegan for example? What destinations do they prefer? By simply asking your audience, you can capture ..read more

When it comes to marketing your business, you do need to look at what the competition is doing that is both working well and what you feel you can do better. Conducting a full Competitor Analysis is both a time-consuming and expensive process, but there are ways you can gain invaluable insights for free, using a couple of online tools. The first tool I want you to look at is SimilarWeb. This is a paid tool but you can set up a free trial which will give you some important insights into you and your competitors’ online presence. You can also use tools like Semrush and a few others, but some as ..read more

Google Business Profile (GBP), formerly Google My Business, is the platform that gives your business the opportunity to show up on local or brand searches. But it is still under-utilised by most businesses I come across. It is a platform that every local business owner should be aware of and use, given that the information you submit to your listing can appear in a number of different ways on the search engine, including the knowledge panel and maps. Google Business Profile brings with it a whole host of benefits for local businesses, including helping them reach new customers, increase thei ..read more

Welcome to the Digital Tourism Show Episode 272 and in this 5-min workshop I want you to add your top selling products to your Facebook Business Page. With more and more consumers finding products on platforms other than your own website, it is becoming more important than ever to show your experiences in a place where your customers ‘hang-out’. This is no different to social media, but what most operators that I chat with don’t realise, is that you can add your experiences to a Facebook business page and Instagram account. With this 5-minute workshop, I want you to follow the guide I have p ..read more

Welcome to the Digital Tourism Show Episode 271 and in this 5-min workshop I want you to do something a little more creative. Tours operators, guides and customer facing staff all have one thing in common and that is interacting with customers. They show their passions for their destinations, share their stories and guide them through the amazing things a destination has to offer. If this is you, you have got what it takes to do what you do day in, day out, in video format and share on social media so other potential customers can get to know you before booking. This helps make a connection ..read more

Welcome to Episode 270 of the Digital Tourism Show and in this 5-min workshop I want you to create your own crystal ball... a 2-year cash-flow predictor that allows you to see how your business will look like over the next 2 years. I have been using a cash-flow crystal ball for the past 10 years and have found it invaluable for planning for the future. Once set up, you will not only have a complete overview of how healthy your business is but it also helps you see into the future and give you the facility to play about with your figures to see how a price increase, a new product or new member ..read more

Looking at Your Customer Purchase Journey - 5 minute Workshop In this workshop I am going to ask you to look at your customers' purchase journey and determine if there are any gaps in your sales and marketing, meaning you are possibly missing out on potential opportunities to sell or upsell to that customer. It will also make you think on the platforms and tools that your customer may use. In the PDF guide that you can download below, you will see an overview and a diagram of a customer's purchase journey. These include… Dreaming Moments – When your potential customer is exploring destinati ..read more