Size inclusivity has become an increasingly important topic in the fashion industry in recent years. As society has become more diverse and body positivity movements have gained traction, consumers have begun to demand more options when it comes to clothing that fits their bodies. In 2023, size inclusivity continues to be a hot topic, with more and more brands embracing a wider range of sizes and styles. One of the key drivers of this shift has been the rise of social media. As consumers have gained more power to influence trends and demand change, they have used platforms like Instagram and T ..read more

By Luisa Colon Knowing how often—and maybe even whether—to wash certain things can be tricky. When it comes to washing your face, some experts say once a day is fine. Once a month is the magic number for cleaning out your washing machine (yes, washing machines need to be washed, too!). Fruits and vegetables? Yes, definitely wash before eating—except for pre-washed greens. Meat and poultry? Do not wash before cooking! Then there are the things we know we should be washing regularly, yet don't—like underwear. Yes, underwear. Recent research showed that one in f ..read more

March is a significant month for women all over the world as it is recognized as International Women's Month. This month-long celebration is an opportunity to acknowledge the contribution of women to society and reflect on the progress made towards gender equality. It is a time to celebrate the accomplishments of women and the strides made towards gender equity while recognizing the challenges that remain. The theme for International Women's Month 2023 is "Empower Women, Empower Humanity: Building Back Better after the COVID-19 Pandemic". The pandemic has had a disproportionate impact on women ..read more

Alex: That’s Elyse Kaye, CEO of Bloom Bras and Head of Product Innovation and Development at Aha Product Solutions.  The innovation behind Bloom Bras came from NASA, shipping and packaging experts, and a celebrity course it designer. The company was named BuzzFeed's Top Female-Led Companies to Watch in 2018 with features in Huffington Post, Thrive Global, NY Post, Women's Health, Elite Daily and dozens more. With Aha Product Solutions, Elyse helps get her clients’ products out on the shelf by assisting with messaging, design, functionality and pricing.  On today’s episode, Elyse ..read more

Weaning can be hard for new moms.  There is an emotional connection, a time suck (pun intended), can be painful and each child is different.  This is a judgment-free zone.   We want to talk about the transition of your breasts during the process.  Mother nature is a funny lady.  There is no "firm" answer.  For some, they go back to the original cup size (although not often the same shape).  For others, they remain larger.  And to quote one of our team members, they disappeared into deflated balloons.   So you have made the decision you are ..read more

The absolute number one question we get is how do I find out what my size is.  It is confusing even for those of us who are considered experts.  Your body is constantly fluctuating, there is no consistency across brands, your favorite bra may be old so the tag is no longer relevant and we all have different desired outcomes.  That being said, here is a list by traditional bra size of the Bloom Bra equivalent.  If you do not see your size, please reach out.  We have someone who will respond usually within 24 hours to help.  The reason each size encompasses so many ..read more

Running with a Large Chest We have heard of so many brands entering into the sports bra space.  Personally, I say it is about time.  ThirdLove which is another San Francisco company that focuses in on half cup sizes said “sports bra” has become the most-searched term on its website. Nike has tried multiple times to expand into larger sizes.  Lululemon just invested the most amount of money in teh companies’ illustrious history to try to bring in new consumers.   Have you been into an Athleta lately?  The mannequins are designed to represent diversity. Even Victoria’s ..read more

Why Are Plus-Size Bras More Expensive? Bra shopping is already an uncomfortable experience but now we have to ask why larger sized bras are more expensive than their smaller bra size counterparts. The easiest way to answer that is they should not be.  In reality, it is not really that much more in material consumption assuming the designs are the same.  Labor is the exact same cost.  Marketing should not need to change.  Demand should technically even be higher for the larger sizes.  So why do brands consistently claim this as the reason they do not expand into wider ..read more

As a plus-size woman, I know how difficult it can be to find a sports bra that is comfortable and supportive. There is nothing worse than a sports bra that digs into your skin, squashes your breasts, or does not provide enough support. Your only wish in this situation is to take off this torture device and go braless. However, this is not always an option, especially if you are working out in public. That is why I have put together five tips on how to find the best sports bra for plus-size women.  1. Know Your Size   The first step to finding the most comfortable sports bra is t ..read more

A woman's body is constantly changing. Hormonal fluctuations, weight gain or loss, and aging can impact breast size. As a result, it's crucial to have a sports bra that offers adjustable cups. This way, you can ensure a proper fit regardless of your current breast size. There are several types of sports bras that allow you to alter the cups.   Bloom Bras There is a reason Bloom Bras customers come back for multiple bras after their first purchase! Simply pull a cincher to adjust the size of each cup and then tuck it away. It's totally flat and invisible. This is the only sports bra ..read more