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A Winning Tip
A trial consultant for more than 20 years, I am also a psychologist, auth..
When you’ve had a hand in making a decision, you’re that much more likely to go along with it. Jurors are no different. Questions ..read more
There’s a world of difference between assertive expert testimony and defensive expert testimony, where your expert is essentially ..read more
Trials would be so much easier if you didn’t have to deal with jurors. Jurors wander off mentally during your most crucial testimony ..read more
Generally speaking, judges and arbitrators are less susceptible to emotion and vagaries of human drama than they are to the facts of ..read more
If you are to persuade jurors, you must make the case real for them. It can’t be just about facts and figures, yet if you over- ..read more
 What frequently occurs as you prepare your witness (usually the client) for deposition or trial, is a resounding “That’s a lie ..read more
 If plaintiff’s counsel’s task is to make sure the client/witness doesn’t alienate jurors with a purely “they done me wrong ..read more
While you undoubtedly assume a positive attitude going into a case (or try to!), it’s hard to remain upbeat when things go wrong. That ..read more
When your primary witness is the plaintiff, said witness is likely to complain on the stand, elaborating a litany of  “He/she/they ..read more
Faced with a number of options as jurors are when deliberating a verdict, people will often make decisions by translating each option ..read more

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