In 2023, repurposing marketing videos will be an increasingly important part of an effective video marketing strategy. By creating a single video production and then repurposing it in a variety of ways, you can maximize its impact and reach a wider audience. Here are five ways to repurpose your marketing video in 2023: Use it as a social media ad. Social media platforms like Facebook, Instagram, and LinkedIn offer highly targeted advertising options that can help you reach a specific audience. By repurposing your marketing video as a social media ad, you can reach potential customers who ar ..read more

Recruitment video production is a great way to showcase your company culture and attract top talent to your organisation. In this blog post, we’ll explore some ideas for creating an effective recruitment video that will grab the attention of potential job seekers and set your company apart from the competition.   Part 1: Setting the Scene The first step in creating a successful recruitment video is to establish a clear and compelling narrative. You want to give potential job seekers a sense of what it would be like to work at your company, so it’s important to highlight your company’s ..read more

Utilising video content in training in 2023 is an effective way to improve the learning experience for your employees. With the rise of technology and the proliferation of video content, incorporating training video production into your training program can help engage and educate your employees. In this blog, we will discuss the key steps to utilizing video content in training in 2023. Part 1: Planning and Preparation Identify the learning objectives: Before you start incorporating video content into your training program, it is important to identify the learning objectives. What skills or ..read more

Creating an effective corporate video production in 2023 is a valuable tool for promoting your brand and engaging with potential customers. With the growth of video marketing, corporate videos have become a popular way for businesses to showcase their products and services. In this blog, we will discuss the key steps to creating a compelling corporate video in 2023. Part 1: Planning and Preparation Define the purpose of your video: Before beginning the creation process, it is important to understand the goals of your corporate video. Are you looking to introduce your company to new audienc ..read more

In 2023, we can expect to see a number of exciting trends emerge in the world of promotional video production. As businesses continue to recognize the power of video marketing, they are increasingly investing in high-quality promotional videos to engage with their audience and drive conversions. Here are some of the key trends that are expected to gain momentum in the coming year: Personalized videos One of the biggest trends in promotional video production in 2023 will be the use of artificial intelligence (AI) and machine learning to create personalized videos for each individual viewer ..read more

Part 1: Planning and Preparation Decide what you want your testimonial video production to accomplish: It’s critical to comprehend your motivations before beginning to produce your testimonial film. Do you want to highlight consumer satisfaction, highlight the advantages of your offering, or explain how your good or service addresses a prevalent issue? Your planning and preparation will go more smoothly if you are aware of the aim of your testimonial film. Choose the proper client to feature: The success of your testimonial film depends on the choice of the customer to feature. Seek out cli ..read more

Having produced over one hundred testimonial videos at Pulse Studio, we’ve learnt a lot about why some testimonials are the greatest conversion tool known to man and why others are left on a page on your website getting few views & more importantly no results! In this blog, I’m going to take you through the end to end process for testimonial video production, designed to give you all the information you need to produce engaging testimonial videos that get results. Client = The one we are producing a testimonial video for. Customer = Our client’s customers. I sh ..read more

As a business, you probably want to see more visitors to your site, more conversions and certainly more sales. There are a variety of ways this can be achieved, including through email marketing and social media. But the type of message you communicate is also important. Here we look at how video can be an effective way to grab your customer’s attention and usher them down the sales funnel to where they are more likely to buy. 1. Grabbing the Customers’ Attention Half the battle of getting your audience to mov ..read more

If you’re a small business, you probably have a number of challenges when trying to get your brand out there in front of the unsuspecting public. The biggest of these is going to be how you best spend your valuable marketing budget. Most businesses nowadays understand that video marketing is a powerful asset. It’s immediate, highly engaging and is shared more than any other kind of content on the internet. But how do you ensure that your video production hits the right mark and delivers a strong ROI but also comes in on budget? Here we take a closer look at differe ..read more