What is an Explainer Video?
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by Lynn Bennett
2w ago
Explainer videos have emerged as a storytelling superhero. But what exactly are explainer videos and why should you pay attention to them? A good explainer video is a concise, compelling narrative that is easily understood, regardless of the complexity of the topic. These approachable videos strive to educate and entertain at the same time. Explainer ..read more
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What is UGC?
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by StagePost
3w ago
In today’s digital age, where the average consumer is bombarded with a constant stream of advertising, there is one kind of promotional content that stands out for its authenticity and resonance — User-Generated Content (UGC). For corporate communications teams, harnessing UGC can be a game-changer, creating a direct line to their audience that’s genuine, engaging ..read more
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How to give life to stale corporate communication in 2024
StagePost
by StagePost
3w ago
There’s something incredibly refreshing about seeing real people, with their quirks and genuine smiles, on screen. It’s like a breath of fresh air in a world where everything seems to be airbrushed to perfection. That’s the beauty of authentic video storytelling. Here’s what I think makes for truly compelling, human-centered video content: 1. Real People ..read more
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2024 Video Trends to Watch
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by StagePost
2M ago
2024 video trends you need to watch ..read more
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How to successfully choose a video production company in 8 easy steps
StagePost
by Lynn Bennett
4M ago
Choosing the right video production company is crucial for the success of your project. Whether it’s for marketing, training or product release purposes, the quality of the video will significantly impact your audience’s engagement. Here’s a simple 8-step guide to help you make the best choice. 1. Define Your Goals and Objectives Before you start … How to successfully choose a video production company in 8 easy steps Read More ..read more
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Video Advertisement On Social Media: A Game Changer
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by Sarah Weissert
6M ago
The Importance of Social Media Video Advertisements Start Strong In this fast-paced digital era, social media has become integral to our lives. We scroll through our feed, double-tap on stunning visuals, and read intriguing captions. But amidst the sea of content, one form of advertisement has taken the social media world by storm: video advertisements. … Video Advertisement On Social Media: A Game Changer Read More ..read more
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Creating a Buzz with Your Product Video: Steps to Ensure Success
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by Sarah Weissert
7M ago
84% of customers state they have been convinced to buy a product or service simply by watching a video. As a company, this statistic should make you want a product video ASAP. The modern era has changed how products are marketed, with the majority of businesses now moving away from traditional methods of advertisement and moving … Creating a Buzz with Your Product Video: Steps to Ensure Success Read More ..read more
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Lights, Camera, Brand: Exploring The Power of Brand Videos
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by Sarah Weissert
10M ago
So, How Do Brand Videos Really Help? Having a goal beyond a good return on investment is critical to a company’s success, which is why brand videos are so important. A brand video is a style of video content that promotes a company’s character, personality, and values. These videos aim to capture the target audience’s … Lights, Camera, Brand: Exploring The Power of Brand Videos Read More ..read more
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Healthcare Marketing In A Digital Age
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by Sarah Weissert
11M ago
Marketing in Healthcare Marketing technology is changing every day. Healthcare companies want to compete using emerging strategies. In this blog, we will look at some of the marketing tools companies use in a diverse and multifaceted marketplace. TikTok Google Short Form Videos AI In Healthcare Google Ads  Facebook Ads  Email Marketing Content Marketing Direct Mail … Healthcare Marketing In A Digital Age Read More ..read more
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Game On: Winning with Gamification
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by Amber Ungaro
1y ago
Everyone Loves a Good Game We can thank the Chinese for playing cards, ancient Mesopotamia for the first board game, and Persia for the oldest team sport (Polo). And while these games are apparent, you may be engaging in games throughout your day without realizing it: wearing a fitness tracker to help you meet your step goal, using a reward system for chores, potty training, or pet training, racking up views on your latest Instagram story, or TikTok video, and more! According to University of Michigan-Dearborn associate dean and educational technology professor Stein Brunvand, “Gamification ..read more
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