It is a well-known fact that Jeff Bezos invested 100 times more in usability testing than in marketing in the first year of launching Amazon. It has been studied that the initial research on user patterns has been the key to Amazon’s success over the years. Amazon has an incredible conversion rate and exceptionally high customer retention. It is safe to believe that following usability standards and testing is a key process for the success of any product or service today. But before we proceed to understand the nitty-gritty of usability testing, let us first step away from the above example an ..read more

If a company wants to make the most out of their investment in UX, they first need to define what the most means to them. Every UX design project stems from a different motivation. A vague and unclear design brief often means even the commissioning party isn’t sure of what to expect out of it. Whereas a well-written and articulate UX design brief gets the User Experience team excited and geared up to meet the challenge. Each Project Manager has their own approach of creating a UX design brief. However, as the requirements evolve, so does the template. A well-drafted UX design brief is able to ..read more

Let’s begin by understanding the basics. What is a legacy system? A legacy system can be a software application, a computer system, or a process or technology that is about to turn obsolete or already has. In fact, many misunderstand a legacy system to be an old, outdated one. While that is true in most cases, age is not the only parameter to define a legacy system. It could refer to a system’s inability to meet organizational needs or discontinued vendor support. As an instance, a manufacturing unit’s software running on MS-DOS can be termed as a legacy. Among the many disadvantages of legacy ..read more

Designing user interfaces is all about following the set rules of design aesthetics and visual hierarchy. Pay attention to these rules and you’re more likely to come up with simple, user-friendly interfaces that get the job done. However, there are times when UI designers, in their quest for creativity, try to experiment a bit too much. The resultant designs may be riddled with bad UI design mistakes and negatively impact the performance of the product. Best Practices for Good UI Design Every design project begins with user research, it involves understanding user needs, goals, motivations, pr ..read more

In a Linkedin post titled The Role of Product Manager in Health-tech, the author Michela Casaldi mentions that when it comes to healthcare tech companies, Product Managers (PMs) often have little influence and ability to contribute to the product strategy. She quips that Product Managers are rarely involved in researching the “what and why” of a solution or feature that gets to be built – hence they are little involved in understanding users’ needs and pain points. Her opinion can resonate with many Healthcare Product Managers and Product Owners who are juggling many responsibilities at the sa ..read more

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“Ease of use may be invisible, but its absence sure isn’t.” – IBM The Interaction Design Foundation defines ease of use as a basic concept that describes how easily users can use a product. A usability concept, ease of use covers UX elements concerning the ease with which users can learn, discover content and do more with a design/product. Ease of use is a primal requirement for any successful product. But it’s historically been found lacking in enterprise software, as is demonstrated by the rigorous and extensive training sessions and users devising shortcuts despite them. We at Koru have s ..read more

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It’s been 10 years to the day when I started Koru UX Design with all of 3 members. We began with harboring the ambition of shifting the focus of software design from the business to the users. I’m immensely proud that in the years to follow, we did well on our will to prove that a happy user is indeed at the core of any successful business. These past 10 years have been gratifying and debilitating, and the ups and downs have made us what we are today. So, it only seems right to share our collective wisdom that we’ve gleaned as a company with the hope that it acts as a beacon or an inspiration ..read more

The post Product Management & Product Design – What’s the Difference & How do they Work Together? appeared first on Koru UX Design ..read more