As a part of any digital marketing strategy, search engine optimization (SEO) plays a vital part in attracting customers to a business via an online platform. This requires an effective marketing strategy.  SEO involves several different elements, and understanding what they are and how they work is the key to understanding is it important. In short, SEO can make a big difference, because it will make your site become more visible, which means that there will be more traffic and more opportunities to convert them from leads to customers.  In this article, we will talk about SEO, its ..read more

A website is a great marketing tool. This is one of the most important digital marketing channels you can use to get more traffic, get more sales for your business.  Any company that wants to succeed on the Internet, must have a well-defined marketing strategy for its website. It is necessary for a business that wants to survive in a highly competitive online market. In this article, we will talk about the different strategies that a marketer must know for better website marketing. WHAT IS WEBSITE  MARKETING? Website marketing allows you to promote your website on the internet. It i ..read more

Video Marketing is a new addition to digital marketing practices. It is not only trending but also very beneficial for a brand.  In order to boost up marketing efforts, a marketer must practice every possible strategy, keeping in mind all its aspects.  As there are various social media platforms to increase and manage a brand’s social media presence and engagement, in the same way, there are video managing or marketing platforms. In this article, we will talk about what are video marketing platforms and list out some of the best platforms. WHAT ARE VIDEO MARKETING PLATFORMS? The vid ..read more

YouTube is one of the most widely used social media platforms.  YouTube Marketing can be an awesome productivity tool. It involves one of the most widely used forms of media use – video.  In this article, we will go through the concept and power of marketing using YouTube and what it can do to your business. WHAT IS YOUTUBE MARKETING? YouTube marketing is the promotion of goods, services, or brands using YouTube. This is done by uploading valuable and relevant videos on YouTube about the related topic. It is the practice of promoting business and products on YouTube platforms. WHY C ..read more

Video can be a tool for a variety of brands throughout their customer attraction journey and can do more than just increase engagement. To be good at video marketing a marketer must know the How’s and what’s of it. In this article, we will talk about every aspect of video marketing. WHAT IS VIDEO MARKETING? Video marketing uses videos to promote and market your product or services. It helps in increasing engagements on your digital as well as social channels. With this, it also educates your existing customers and reaches your audience in a new way. BENEFITS OF VIDEO MARKETING Video marketing ..read more

Facebook has announced that its analytic tool i.e., Facebook Analytics, will no longer be available after the 30th of June 2021.   Facebook Analytics is a free web analytics tool from Facebook that can be accessed via a web browser or the Facebook app. You can also use Facebook Analytics to understand how people are interacting with a website, Facebook page, app, or other supported event source. Facebook has 2.8 billion monthly active users and a place with such a reach of the audience is nothing less than a mine of gold. Facebook analytics is a very important tool for analyzing and ..read more

There is no need to stress the importance of digital marketing in a marketer’s life and for a business too. In order to excel in marketing and yield the best results out of your marketing efforts in this digital era, a marketer must switch to digital marketing. WHAT IS DIGITAL MARKETING? Digital marketing encompasses all marketing efforts that take place online or via the Internet. Usually, this practice takes place on electronic devices such as mobile phones, laptops, desktops, personal computers, etc. It is also called online marketing. For complete information regarding this, check out – W ..read more

With 2.85 billion monthly active users, Facebook is the top social networking site in the world.  Facebook has become a very important tool for all small as well as big business owners who want to attract their existing customers and also new ones.  The essence of the use of Facebook has been very good with programming and content creation that will appeal to the consumer.  Hence the time is now for all the marketers and business owners to switch to Facebook marketing, if not already Facebook offers a variety of promotional tools, you might want to consider the use of all of t ..read more

The popularity of podcasts has grown over the past few years. Many people listen to podcasts, and this is an important opportunity for brands to integrate Podcasts into their digital marketing strategies. If you’re trying to connect with your customers on a more personal level, through podcast the listener can probably hear the emotions behind the words. The entire episode of a podcast can be a powerful tool in digital marketing strategies for companies.  WHAT IS A PODCAST? One can understand the podcast as a series of episodes, digitally edited, focusing on a specific theme or topics su ..read more

Digital marketing has become very popular in recent years and it has changed the road of businesses to reach their target audience and bring the market to them. Therefore, it is not surprising that the need for highly qualified marketers in digital marketing is growing.  In this article, we will look at the most essential skills that a digital marketer must-have for success in today’s world.  SKILLS THAT A DIGITAL MARKETER MUST HAVE Here is the list of the top 6 skills that are required and hence one should learn in order to be a successful digital marketer. MARKETING AUTOMATION Mar ..read more