Having and accessing data are two different things. Understanding and using are yes, yet again different. There are ‘easy pickings’ to achieve data-driven capabilities with data visualization. In this blog, we’ll go through the differences in visualization tools and data platforms. Do you know the differences between these two? After the blog, you understand the… Read more The post Data visualization: a visualization tool or a platform? appeared first on MADTRIX ..read more

Marketing is in change. The mediums, tactics, tech – everything is scaling up for the good of marketing. The most important part, marketing based on results and performance, is getting more and more traction among marketing professionals. We wanted to give the first steps for starting out with marketing analytics. FYI: McKinsey has already conducted… Read more The post Marketing analytics – how to start? appeared first on MADTRIX ..read more

The basis for performing marketing is quality and good data. Read how to thrive in data jungle and become a data-driven marketing organization to ensure fast insights with the best value. What is data-driven marketing? Data vs. feelings. Discussion regarding these two entities is raving – which one should you rely on your marketing on… Read more The post Data-driven marketing: How to start appeared first on MADTRIX ..read more

Can you fill in X and Y in the statement “my company gets X amount from every Y invested in marketing?” There’s the marketing ROI formula – no need to read further if you know what to do with it. Conducting Marketing ROI, or ROMI, analysis is easy peasy lemon squeezy if your company uses… Read more The post Marketing ROI Formula Explained appeared first on MADTRIX ..read more

Reporting is a part of a much biggest beast we must conquer as marketers. Collecting and storing data is equally as important to be able to produce reports that your team and the company can use to achieve its targets. The post The Holy Trinity for Effective Marketing Performance Analytics appeared first on MADTRIX ..read more

I think by now we all know what a data warehouse is. But is your marketing data also incorporated with your current data warehouse? Traditional businesses have thought data warehousing is for sales, procurement, and customer data but the performance of marketing channels was usually not considered. Here is how Wikipedia defines a data warehouse:… Read more The post A Marketing Data Warehouse? It’s about time! appeared first on MADTRIX ..read more

Aside from carefully selecting a target audience, the marketing channel, budgets, and conversion goals, most importantly you have to create rich content capable of convincing your audience to engage with your business. However, often advertisers find it very difficult to choose between either making use of image ads or video ads. Here is my take… Read more The post Image or Video? A look at what works better for Digital Marketing. appeared first on MADTRIX ..read more

The main reason businesses invest in any form of marketing channels is to make more sales and generate more revenue. This means, to get the best return on your investment in marketing, you must look for the best channels that would give your business the necessary platform to make more sales. Now, we all know… Read more The post 3 Marketing Channels to Focus on in 2018-2019 appeared first on MADTRIX ..read more

We all know that the marketing world is an ever-changing one. While, on one hand, this is largely due to continuous advancement in technology, the need for businesses to stand out amidst stiff competition also contributes to it. Even 10 years ago it was almost impossible to think a startup like Madtrix would be able… Read more The post 3 Newsworthy Articles for Today’s Marketers appeared first on MADTRIX ..read more

As marketers, we know the importance of checking our social media analytics on a regular basis. We are always on top of what’s happening in real-time, but have you wondered how historical data is equally as important to the business? You may have noticed that social channels have limitations on how far back their insights go?… Read more The post Does your Marketing need a Data Warehouse & access to Historical Data? appeared first on MADTRIX ..read more