https://youtu.be/l2d4d0SivB0   Even before the COVID-19 pandemic upended every aspect of daily life, B2B buying preferences were undergoing a transformation. Starting with the discovery phase, technologically savvy B2B buyers were looking to digital channels to streamline their path to purchase and empower them with self-service functionality. Now that we’ve been living with COVID for ..read more

Think back to when your business first implemented configure, price, quote (CPQ) technology. As a leader focused on driving bottom-line profitability, hopefully you noticed a major improvement in sales representative productivity, time-to-quote, quote accuracy/conversion rate, and ultimately customer satisfaction. This initial uplift is to be expected as a CPQ solution should have a transformational impact ..read more

While there are many good reasons to invest in Configure, Price, Quote (CPQ) systems, two matter most in today’s increasingly unsettled business environment. 1: CPQ increases revenue, which drives topline growth, and 2: it boosts sales productivity, improving bottom-line profitability as well. Even before the pandemic, CPQ adoption was brisk. But now it’s viewed as ..read more

Is your B2B Sales Experience Frictionless? (hint: It should be) By Howard Moore, CEO of ArganoKeste This article was originally published on Argano.com. It’s a difficult time for B2B companies. Customers expect to be able to buy exactly what they want, and with complete control. They need to see complex custom products in real-time, with ..read more

How to Move to a Subscription Model — Fast Not long ago, the word “subscriptions” brought to mind magazines that came in the mail or a mystery box from a fruit-of-the-month club. Now you’re more likely to think of a streaming service like Hulu that offers you thousands of entertainment viewing options. Or a personal styling service ..read more

How to Keep SKU Proliferation in Check You’ve felt this: In an effort to meet customer demand and increase sales, you find yourself adding more and more items (SKUs) to your inventory. You’re forced to keep these in-stock, even the slow-moving products, so that you can deliver quickly if someone places an order. This results ..read more

7 Reasons to Invest in CPQ If you’re aiming to improve your sales productivity, one of the first places to look is CPQ (configure, price, quote) software. Price quoting has historically been a manual process, slow and prone with errors. And as every good salesperson knows, when it comes to sales success, speed is everything ..read more

Planning on attending Oracle OpenWorld this year? Want to get the most bang for your buck while in San Francisco? Read on for some great networking, educational and sight-seeing opportunities available at #OOW19. Attend a Keste Breakout Session: Benefit from Keste's strong consulting capabilities and Oracle's best in class infrastructure and cloud solutions. Register for ..read more

What makes a smart brand in today’s digital world? Simply put, a smart brand is one that focuses on providing a quality digital experience for everyone, regardless of market or industry. It is a brand that recognizes the need for both a comprehensive, consistent buying experience and for a way to support sellers to increase ..read more

For many of us, everything we know about digital transformation, we’ve learned from the internet. But what is digital transformation, really? There are the futuristic robots that we read are revolutionizing healthcare and manufacturing. Or the sensors that are transforming the way we think about, well — everything, thanks to the masses of data they ..read more