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Support the show ..read more

Support the show ..read more

Support the show ..read more

Omnichannel media buying is a complex but powerful way of looking at paid advertising to drive fresh high-net-worth leads or direct bookings for 5 star properties. In this episode we dive deep into why omnichannel is different and much more complex than just simply running PPC ads on Google or Meta.  We also cover what the requirements are if you want to use this approach in your business and which boxes you should tick first to get the full benefit of this 360 degree approach.  Last but not least, we give you a step-by-step process on how to go about planning your first multi-chan ..read more

In this podcast episode we explore the concept of digital maturity and its importance for overall business growth. By increasing digital maturity over time, luxury brands can unlock new opportunities for growth and differentiation in the market. This means investing in digital tools and platforms that enhance guest experiences, optimize operations, and increase revenue. Digital maturity also enables brands to stay ahead of emerging trends and technology, providing a competitive advantage in an ever-evolving industry.  Tune in if you want to have a better understanding of how digital matu ..read more

There's no denying that the hype surrounding AI is real. It seems like the buzz around various applications of artificial intelligence (be it ChatGPT, AI-powered search, or AI-generated art) is only growing stronger by the day. And it's no surprise that AI is becoming an increasingly important tool in the world of luxury marketing as well. In this podcast episode, we look into how you can leverage the currently available AI tools and capabilities to amplify and enhance your digital marketing efforts, as well as avoid potential risks and pitfalls that come with the territory, such as plagiarism ..read more

In this episode we delve into the advanced topic of experiments and speed of deployment in digital marketing. As a disclaimer, these two tactics are more suited for luxury travel and hospitality businesses that already have their brand, luxury buyer personas, positioning, content, ads, marketing funnels, and analytics figured out and in order. That being said, experimentation and speed are essential if you want to have a competitive advantage over other luxury brands in your space, and if you want to reduce reliance on your affiliate partners,  OTAs, organic traffic, PR and other "free" c ..read more

Both design and content play a crucial role in building a strong brand image and attracting affluent travelers to your travel or hospitality services and products.  Especially when it comes to luxury travel, the perception of exceptional quality,  exclusivity, status, certain aesthetics, and values is everything. And so it is crucial for companies that want to excel and be successful in this travel segment to get both the design and content right.  Tune in to this episode if you want to learn more about these two important elements of a successful luxury marketing strategy, an ..read more

When talking about growth marketing, people have usually different ideas. Most likely they are thinking about "hacks" on a social media or search platform, or a hot new digital channel that they tap into before it becomes saturated.  But sustainable growth has a lot to do with continuous optimization of existing tactics and the smart use of scalable online advertising to drive predictable revenue into your pipeline.  In this episode we break down the fundamental mechanics of growth marketing in luxury travel and hospitality.  Support the show ..read more