In this episode of the Learn Paid Media podcast, I talk with Kevin Urrutia, the Founder of Voy Media, which is a huge Facebook Ad agency out of New York City. We had a great conversation on Facebook Ads, creative strategy and messaging, storytelling in advertising, targeting, full-funnel strategies, and so much more. This episode is packed with information and we had a blast going back and forth. Here is how you can get in touch with Kevin. https://voymedia.com/ – https://twitter.com/danest – https://www.linkedin.com/in/urrutia/ – or just email him at kevin@voymedia.com ..read more

In this episode of the Learn Paid Media podcast, I go over some of the newer YouTube advertising features such as lead forms and search partner targeting while also covering overall targeting strategies for generating leads and conversions ..read more

This episode focuses on choosing the right online advertising channels for lead generation for B2B and B2C advertisers, and I classify different types of leads and how that impacts channel selection and strategy ..read more

It’s a been a long time, but I am back! Here is an episode on B2B audience targeting for paid media as it relates to Facebook Ads, but I also cover some Google Ads strategy for B2B and give an update on where I’ve been and everything ..read more

Hey Everyone. This week is a little different as the episode is from an interview that I did on the Better Digital Marketing Podcast with Ben Briggs. The episode should be up in video format soon on his YouTube channel here. https://www.youtube.com/channel/UC67cFyOvKiuzpVHVJR85IIA/videos ..read more

This episode focuses on the fundamentals of YouTube advertising some of the strategies you can use with the different campaign types. It focuses mainly on the different campaigns and ad units, but it presents some of the strategies associated with each ..read more

This episode focuses on some of the updates to the podcast ..read more

This is the first episode of the Learn Paid Media podcast where I, Nick Banik, discuss my background, experience, and intentions with the podcast. I go into some details about the format, and I debunk some of the information out there about paid media ..read more

This is episode 11 where I discuss Google Tag Manager and how it can help you with conversion tracking, but I also talk about an update that happened to me literally this week within Facebook for setting up tracking and integrating with Google Tag Manager. Facebook seems to have secretly rolled out a much better workflow for setting up the pixel and standard event tracking, and I happened to discover it on a client’s account when integrating with Google Tag Manager. I discuss it here and talk about how Google Tag Manager also helps with other conversion tracking such as using it for tracking G ..read more

This is Episode 10 and it focuses on remarketing, retargeting, or whatever you want to call it because it’s the same old shite! I go into example strategies for B2B lead generation and for Ecommerce remarketing that focus on multiple platforms. This episode is a little more advanced and assumes you understand a bit about display and paid social remarketing, but if you don’t, you can still find value here. I also encourage you to reach out to me with questions regarding your own accounts. I am willing to offer my opinions if you are wondering how this can apply to your business or your clients ..read more