Content Marketing Playbook with Adam Rogers
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Content Marketing Playbook with Adam Rogers is the Boston Content Podcast. It will give you insider career development tips; whether that's growing a business or climbing up the content marketing career ladder, a full scoop on what each guest's day looks like and the tools they rely on to support their work, and a chance to geek out about writing routines and habits.
Content Marketing Playbook with Adam Rogers
4y ago
In this solo episode with Adam Rogers, you will learn:
The process Adam used to change careers and build a portfolio of work when he had zero experience in marketing
The exact process he used to build up experience and land his first in-house role at a fast growing startup in London
Why your bookshelf is just as good as networking for finding your next client
About Adam Rogers
Adam Rogers is the host and producer of the Content Marketing Playbook Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves w ..read more
Content Marketing Playbook with Adam Rogers
4y ago
Brittany Berger helps burnt out and overwhelmed marketers get off the content hamster wheel and start using the goldmine of old content they're sitting on through updating, optimizing, and remixing.
In this podcast, you will learn:
How a chronic illness influenced Brittany to ditch an unhealthy view of productivity advice and why she will never go back to a traditional way of working
How to convince your clients to delete 1000s of dollars worth of content and why that can help them meet their marketing goals
Why workflow, systems thinking, and process is a competitive edge for freelancers in ..read more
Content Marketing Playbook with Adam Rogers
4y ago
Jeff Haden is a speaker, ghostwriter, contributing editor (and most-read columnist, averaging nearly 3 million readers a month) for Inc.com, and the author of The Motivation Myth: How High Achievers Really Set Themselves Up to Win.
In this podcast, you will learn:
The secret to making your ghostwriting stand out and win the love of your client
Why ghost writing is good for your pay-check but bad for your portfolio
Why perfecting your writing to the final percentile is a waste of time ..read more
Content Marketing Playbook with Adam Rogers
4y ago
Brennan Dunn is the founder of Double Your Freelancing, a community of over 50,000 freelancers and agencies.
In this podcast you will learn:
Why focusing on your competitors prices is a race to the bottom in freelancing
How to help your clients deliver on their business goals as a freelance writer
The biggest billing mistake you can make as a freelancer
Brennan is giving Content Marketing Playbook listeners an extended trial of RightMessage (2x the normal length) for those who go to rightmessage.com/boscontent
About our guest, Brennan Dunn
Brennan Dunn is the co-founder of rightmessage.com ..read more
Content Marketing Playbook with Adam Rogers
4y ago
Liz Wellington is a writer and strategic consultant who works in tech and finance. She built a thriving content marketing business in Boston, which she now runs remotely from sunny Spain.
In this podcast you will learn:
How Liz is still getting work from her network in Boston, despite moving to Spain in early 2018
How to negotiate rates and turn down work politely when it doesn’t meet your desired number
Why Liz chooses to spread her work across journalism and content marketing even though journalism pays less
About our guest, Liz Wellington
Liz Wellington is a writer and strategic consultan ..read more
Content Marketing Playbook with Adam Rogers
4y ago
This is interview part two with Primoz Bozic. In this podcast you will learn:
Why you should prioritize your writing around projects and not focuses purely on output
Why Primoz tracks his writing habits, including energy and focus, to get past his tiredness
How Primoz became friends with Derek Halpern and how Derek became a mentor to Primoz
About our guest, Primoz Bozic
Primoz Bozic went from being a 20-year old Slovenian socially awkward computer science student earning $7/hour with no connections, no experience, and no business knowledge, to earning multiple 6 figures with his online ..read more
Content Marketing Playbook with Adam Rogers
4y ago
Primoz Bozic went from earning $7/hour with no connections, no experience, and no business knowledge, to earning multiple 6 figures with his online business.
In this podcast, you will learn:
How Primoz turned a successful forum post into a business opportunity that allowed him to triple his salary in his first year of freelancing
How Primoz’s success in Ramit Sethi’s online course landed him a full-time position working alongside Ramit
Why Primoz’s number one business tool is his virtual assistant
About our guest, Primoz Bozic
Primoz Bozic went from being a 20-year old Slovenian social ..read more
Content Marketing Playbook with Adam Rogers
4y ago
Paul Jarvis is a writer, designer, podcaster, online course teacher and software creator. He is also the author of Company of One: Why Staying Small is The Next Big Thing In Business.
In this podcast you will learn:
The system Paul uses to ensure he receives payment on time, every time
Tactical questions you can ask yourself that will help you build a sustainable lifestyle business that frees you of time and stress
How to create demand for your freelance services using social proof and clear timelines
About our guest, Paul Jarvis
Paul Jarvis is a designer who likes writing (or vice ..read more
Content Marketing Playbook with Adam Rogers
4y ago
Arestia Rosenberg has more than 12 years of experience in film and television development and production, content strategy, and creative direction in media. Arestia brings one mission to her work: passionate storytelling that makes a difference.
In this podcast, you will learn:
How to transition from employee to freelancer, and why you should consider leaving the country to start your freelance business
An inside look of the life of a video producer, content strategist, and freelance writer
And how storytelling can help you stand out as a content creator
About our guest, Aresitia Rosenberg
A ..read more
Content Marketing Playbook with Adam Rogers
4y ago
Chuck Leddy is a former print journalist turned B2B brand storyteller. He's written for B2B brands such as GE, ADP, Cintas, American Express Open, and many more. In this podcast you will learn:
How Chuck navigated the fall of the journalism industry and became a freelance content marketer
Why you need to network with your competition and why it’s guaranteed to grow your business
Amazing writing tips from a professional who’s been at the top of his creative game for years
About our Guest, Chuck Leddy
Chuck Leddy is a former print journalist turned B2B brand storyteller. He's writt ..read more