Wojtek Aleksander: Inclusive Content Design in Poland – Episode 182
Content Strategy Insights
by Larry Swanson
2w ago
Wojtek Aleksander Wojtek Aleksander is a business-focused, inclusive content designer based in Poland. Working in a profession in which English-language educational materials dominate, he addressed the need for Polish-language content guidance by writing "UX Writing: The Power of Language in Digital Products." One big challenge he faces when crafting inclusive content in Polish is working with the language's strongly gendered and inflected grammar. We talked about: his 20+ -year career in content strategy his book, "UX Writing: The Power of Language in Digital Products" (currently available on ..read more
Visit website
Barbara Blythe: Content Design Operations at Cisco – Episode 181
Content Strategy Insights
by Larry Swanson
2w ago
Barbara Blythe Most enterprises and software companies now have design systems, and many have content operations and/or design operations teams. At Cisco, Barbara Blythe works on the content design operations team. She focuses on sharing content guidance across the products she serves, enabling not only content designers but also their UX design and engineering partners to efficiently create consistent product content. We talked about: her content design ops work at Cisco how content design ops differs from content ops their cross-functional approach to empowering designers and engineers, as w ..read more
Visit website
Nicole Michaelis: Thoughtful Content Design Leadership – Episode 180
Content Strategy Insights
by Larry Swanson
1M ago
Nicole Michaelis Nicole Michaelis brings a thoughtful leadership style and deep and varied experience to her content design work. Like all of us, she is pondering how to best use AI in her practice and wrestling with the impacts of layoffs and other change in the content and design professions. Despite the current challenging business and labor environment, she's hopeful for the future and offers encouragement to both current and future content designers. We talked about: her current concerns and focus as a content design leader the broad-reaching impact of AI on content design, in particular ..read more
Visit website
Terry Roach: Building Ontology-Based Enterprise Operating Models – Episode 179
Content Strategy Insights
by Larry Swanson
1M ago
Terry Roach Terry Roach helps enterprises build a "web of connectedness" that helps them understand what's happening across the span of their business Built on an ontological understanding of business that is expressed in a knowledge graph, his methods and technology help enterprises develop a holistic understanding that can be expressed as an operating manual that all stakeholders can consult. We talked about: his work as the founder and chief product officer at Capsifi how they do business enterprise modeling how business modeling helps businesses develop a holistic understanding and dynamic ..read more
Visit website
Anna Potapova & Arnaud Frattini: Content Design in China – Episode 178
Content Strategy Insights
by Larry Swanson
1M ago
Anna Potapova & Arnaud Frattini With more than a billion internet users and half of all global e-commerce transactions, digital business in China is huge. Anna Potapova and Arnaud Frattini work in content roles at Alibaba, the biggest online merchant in China. Lately they have been looking beyond their desks, trying to connect with their peers at other companies and to develop a broader understanding of content practice in the country. They've shared some of their discoveries in an article on content design in China, and they're building a new community to share practice ideas with other c ..read more
Visit website
Sophie Tahran: Org Design for Content-Design Orgs – Episode 177
Content Strategy Insights
by Larry Swanson
2M ago
Sophie Tahran As the field of content design grows and matures, so too do the organizations in which content designers practice. At Condé Nast – the publisher of iconic brands like The New Yorker, WIRED, and Vogue – Sophie Tahran has built content-design orgs from one-person units to company-spanning teams. Her latest work has been informed by original research that she conducted to learn more about how other companies design and manage their content-design organizations. We talked about: her work as a design director at Condé Nast the evolution and growth of the content-design profession over ..read more
Visit website
Jorge Arango: Duly Noted – Episode 175
Content Strategy Insights
by Larry Swanson
2M ago
Jorge Arango The promise of computers augmenting our minds has been a long time coming. We're beginning to see better tools for extending human cognition, but good guidebooks for using them have been sparse. Jorge Arango's new book, Duly Noted, fills this gap elegantly. It shows you how to extend your mind with connected digital notes that capture your thoughts and nourish them in a personal knowledge garden from which you can harvest and share your unique insights. Through February 15, 2024, use the code ContentPod to get a 20% discount when you order the book at the Rosenfeld Media website ..read more
Visit website
Peter Compo: The Emergent Approach to Strategy – Episode 174
Content Strategy Insights
by Larry Swanson
2M ago
Peter Compo Peter Compo says that "the number one thing missing in most strategic plans is a strategy." He's talking about the tendency of executives and managers to draft plans that present lists of goals and include a bullet point for every possible stakeholder in their purview. Peter points out that true strategy involves tough trade-offs and lots of collaboration. His pragmatic approach lets strategic objectives emerge organically, includes a variety of stakeholders, and applies adaptive thinking to address tough questions that have no obvious answer. We talked about: the origins of his bo ..read more
Visit website
Relly Annett-Baker: Stalwart Advocate for UX Content – Episode 173
Content Strategy Insights
by Larry Swanson
3M ago
Relly Annett-Baker Relly Annett-Baker recently said in a LinkedIn post, "The words are an expression of the solution, the last 20%, but we also need to do the 80% that comes before to know wtf to write. " UX writers and content designers spend a lot of their time, arguably too much of it, explaining this core aspect of their work to their colleagues and collaborators. While she sometimes bristles at the need to constantly defend and describe her team's work, Relly also realizes that that is, in fact, the most important part of her job. We talked about: her roles as the head of UX content strat ..read more
Visit website
Jason Barnard: Conversations with Google’s Knowledge Graph – Episode 172
Content Strategy Insights
by Larry Swanson
3M ago
Jason Barnard Like many digital practices, search engine optimization is becoming more conversational. Not long ago, SEOs had to make their best educated guesses about what was working to get their websites to rank better. Now, by focusing on both feeding information to and gleaning feedback from Google's knowledge graph, Jason Barnard helps companies craft content strategies and messaging architectures that keep their brand prominent in Google's search results. We talked about: his diverse background as an economist, musician, cartoon dog, and brand-SERPs expert how he got interested in Googl ..read more
Visit website

Follow Content Strategy Insights on FeedSpot

Continue with Google
Continue with Apple
OR