In this episode, I hosted Phil Putnam, VP of Sales Enablement at Notified to talk about Sales Enablement. Phil has spent over a decade working in SaaS in various roles. Phil talks about his responsibility as a sales enablement leader at Notified and what exactly he does in his role. He also shares how you can build a new enablement practice in your org. Phil shares about what you should do, what you shouldn't do, and some must-haves. We also discussed elevating an existing enablement practice in your org. Especially in cases where it's difficult for you to show the impact. All this and mo ..read more

In this episode, I hosted Abby Hehemann, Director of Product Marketing at GetResponse to talk about setting up a customer marketing framework. With over 14 years of experience, Abby is a specialist in strategic product positioning and value-driven messaging. Abby shares the customer marketing framework that she and her team use at GetResponse and how you can build on yourself. She also shares her thoughts on what makes customer marketing different than customer advocacy. Abby points out the metrics for success while implementing such a framework. All this and more in this episode with Abb ..read more

In this episode, I hosted Ankit Chaturvedi, VP & Global Head of Marketing at RateGain. RateGain is India’s first publicly listed SaaS company. They help Hotels and Travel companies accelerate their revenue through acquisition, retention, and wallet share expansion. If you’ve ever booked travel online, you’ve experienced RateGain.  Ankit has over 15+ years of experience, and he shares his thoughts on marketing teams having Revenue targets. He also shares how to ensure the alignment between marketing targets and overall company goals. Ankit also shares his secrets about collaborating wi ..read more

In this episode, Deepika Vani from Whatfix hosted Anish Thambi, Director of Field Marketing at Automation Anywhere to talk about the status of field marketing in 2020. Anish talks about how they pivoted their events for the digital world and saw a great rise in demand and brand. He also shares different activities and campaigns that Automation Anywhere did to drive this demand, which largely impacted their revenue. How sustainable is this new model for events? Will everyone adapt to it? Find out more in this episode with Anish. Connect with Anish - https://www.linkedin.com/in/anishthambi/ Conn ..read more

In this episode, we hosted Kevin White to talk about overcoming growth plateaus. Kevin is currently the Head of Marketing at Retool. Retool is a fast way to build internal tools. You can use their Drag-and-drop building blocks and connect them to your databases and APIs to build your own tools, instantly. Previously, he was heading Growth marketing function at Segment, which is one of the leading customer data platforms. To start with, Kevin explains what's a growth plateau and his experience with reaching a stagnated growth stage. He also shares tips on how he overcame those plateaus and ..read more

In this episode, we hosted Ketan Pandit, Director of Global Partner Marketing at CleverTap. We discussed what different roles the partnerships function plat at different stages of the company.  Then we talked about how CleverTap scaled up their partnerships channel. Connect with Ketan - https://www.linkedin.com/in/ketanpandit/ Checkout CleverTap - https://clevertap.com ..read more

In this episode, we're celebrating 50 episodes on the show. Anuj Adhiya hosted me, Sunil, on the show. We discussed my journey, learnings, and failures with respect to this podcast and my career.  Tune in to this special episode and let me know if you liked it. Thank you all for supporting the podcast ..read more

In this episode, I hosted Aviral Bhatnagar, Founder of A Junior VC to talk more about the state of SaaS in India. Aviral is a Senior associate at Guild Capital which focuses on early-stage or venture investments in India and the US. Along with this, Aviral also runs his blog - ajuniorvc.com where he along with a group of contributors, writes about the Indian startup ecosystem, venture capital, and more. Connect with Aviral - https://www.linkedin.com/in/aviral-bhatnagar-72391044/ A Junior VC - http://ajuniorvc.com ..read more

In this episode, we hosted Nikhil Kapur, Partner at Strive VC to talk more about the state of SaaS ecosystem in India. At Strive, he’s investing in local SME enablers and global SaaS startups being built out of Asia by exceptional founders with a product-led mindset. We discussed the different challenges faced by Global-focused Indian SaaS companies and India-focused SaaS companies and how to solve these challenges. Nikhil also talks about building in India, selling in India. All this and more with Nikhil in this episode. Connect with Nikhil on LinkedIn - https://www.linkedin.com/in/kapurnikhi ..read more

In this epsidoe, we hosted Eli Schwartz, Growth Advisor & SEO Consultant to talk more on Product Led SEO. Eli coined the term Product Led SEO and he explains what it is in this episode. How to go beyond what everyone is already doing in SEO and get better results, faster. Eli has been into SEO since 2004, that's 16 years! And he shares his best practices with us on the show. Connect with Eli on LinkedIn - https://www.linkedin.com/in/schwartze/ Subscribe to his newsletter - https://www.elischwartz.co ..read more