Are you a childcare business owner that wants to start investing in ads BUT you have a small budget? In this 5 minutes video, I will share with you The best campaign and cheapest campaign you can leverage for $3 a day How to create it Fun status from a few clients https://youtu.be/ysrqSJGx58U If you’re new here, My name is Christina Rizakos, a childcare business marketing expert. I own a marketing agency that helps childcare businesses with branding, attracting new families, and growing their businesses. The best campaign to leverage is a Video Views Campaign you can start with as little as ..read more

https://www.youtube.com/watch?v=GoxUcj-73EY Platforms #1: popular onlies search engine Online Search Engines Submit via Google Search Console. Submit via Bing Webmaster Tools. Submit your site to Yahoo. Submit your site to DuckDuckGo. Submit your site to Yelp Social Media Facebook, Instagram, and Pinterest are all great platforms to engage more families and direct traffic onto your website. Directories that specialize in childcare Angie’s List Care.com Childcare.net Child Care Avenue ChildCareCentral.com Child Day Care Directory Daycare.com Day Care Resource Day Care Search Childcarecenter ..read more

Do you have to invest money in ads in order to market your program? In this post, I will share with you a few ways you can market your program organically. Before we get started I want to mention that organic marketing does take more time and effort. Because you aren’t leveraging the power of ads and with all the algorithm changes it will take you longer to put your program on the map. Website: Your website is a great place to start with organic marketing. Google is still the number 1 search engine on the planet so make sure your website is found when a potential client googles childcare in yo ..read more

How can I avoid low enrollment? That's the million-dollar question, right? If there is demand in your community and you know your program is offering quality child care then you may be NOT focusing on your marketing strategy. In specific the following areas: Branding: Your marketing begins here. Having a crystal clear vision statement and knowing what your program stands for is important because that’s where your message comes for ALL your marketing. Your website, your handbooks, your posts, and all other marketing material will reflect your branding. This is important because you want to make ..read more

Having a huge follow-on social media isn't going to grow your childcare business. Here are three reasons your childcare business needs an email list. https://youtu.be/iCClmMyCENg Here are three reasons your childcare business needs an email list. You own the list The truth is that you don’t own your fans or followers meaning if your social media account gets flagged or hacked you may lose all the info and contacts. However, with an email list, you own the data and contacts. You have a pool of leads interested in what you have to offer. Someone that opts in to be an email list subscriber has ta ..read more

How can I avoid low enrollment? That's the million-dollar question, right? If there is demand in your community and you know your program is offering quality child care then you may be NOT focusing on your marketing strategy. https://www.youtube.com/watch?v=6yTt8d65pOQ In specific the following areas: Branding: Your marketing begins here. Having a crystal clear vision statement and knowing what your program stands for is important because that’s where your message comes for ALL your marketing. Your website, your handbooks, your posts, and all other marketing material will reflect your brandi ..read more

How to make sure you’re leveraging this FREE platform with intent in order to attract clients you want to serve in your program while putting your program on the map without being glued to your smartphone. Sound familiar friend..."I don't know what to post? or " Social media takes too much time..." In this video, I will share with you my simple strategy -For creating content for accounts my agency manages -How to leverage the content to increase enrollments -How to stay organized and save time creating your content. https://www.youtube.com/watch?v=RkPcjHmTWmIHave a simple strategy Social media ..read more

Do you have to invest money in ads in order to market your program? In this post, I will share with you a few ways you can market your program organically. Before we get started I want to mention that organic marketing does take more time and effort. Because you aren’t leveraging the power of ads and with all the algorithm changes it will take you longer to put your program on the map. https://www.youtube.com/watch?v=As_6rLxDZCkWebsite: Your website is a great place to start with organic marketing. Google is still the number 1 search engine on the planet so make sure your website is found when ..read more

Investing in ads can feel scary but it doesn't need to feel like that if you know what to look out for inside your ads manager. Here are 3 key point indicators that you have to keep an eye on to make sure your ads are working for your childcare business. Impressions at 2000 What is an ad impression? An ad impression is counted whenever an ad is displayed within an app. You want to make sure this number is at least 2000. If it isn’t, do not make any changes before it reaches the 2 thousand mark. This allows FB to do its work and optimize the ad before collecting the proper data to make changes ..read more

Social media is important for any business these days but it can feel a bit overwhelming especially when you're struggling with time! Here are 5 types of posts ways you can easily create for your followers. 1. Testimonial Post Not only is this a very powerful post to create but it's also simple. All you need is a Canva account and your client's testimonial. 2. Engagement Post The Facebook algorithm favors engagement posts. They want their followers to comment, share, and like. You can ask an engaging question. Click here for examples. 3. Value post Create valuable blog-type posts with how-to t ..read more