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For small businesses, event marketing can yield big results. The key is, when looking into event marketing ideas, you need to identify the strategies that best suit your business. After all, each one is different.  Event marketing holds a unique power for now and hopefully in the foreseeable future. In-person events provide an unmatched opportunity […] The post 12 Small Business Event Marketing Ideas to Drive Sales first appeared on Robin Samora ..read more

When you think of growing your brand’s visibility, what’s the first thing you think of? Paid ads? Your own blog, website, or social media channels? While these are valuable channels, there’s a powerful, often-overlooked strategy – Earned Media.  That’s publicity generated through promotional and public relations (PR) efforts other than paid media advertising.  But how […] The post Earned Media Plans: How to Create a Winning Plan first appeared on Robin Samora. The post Earned Media Plans: How to Create a Winning Plan appeared first on Robin Samora ..read more

Great content can be lost in the void without amplification. And it’s a shame because so many companies strive to create quality content, but don’t take the next step. After you publish content, you need to promote it! Instead of hoping people will find your blogs and articles and case studies online, it’s important to […] The post Why Content Amplification is Important for Driving Traffic first appeared on Robin Samora. The post Why Content Amplification is Important for Driving Traffic appeared first on Robin Samora ..read more

For small businesses with a small budget, marketing can be a catch-22. You need marketing to grow your business, but you don’t have the capital to pay for marketing. Luckily, there are many cost-effective marketing strategies that work well for small businesses. These strategies involve little to no cost, just a bit of sweat equity. […] The post 41 Cost-Effective Marketing Tips first appeared on Robin Samora. The post 41 Cost-Effective Marketing Tips appeared first on Robin Samora ..read more

B2B Marketing Plans Your Guide to Creating Marketing Plans for B2B Companies If you’re a B2B company, you need to sell your products or services to other companies. But if your company isn’t making any money – you’ve unfortunately got an expensive hobby. That’s where a marketing plan comes in. It can help you identify […] The post How to Develop a B2B Marketing Plan first appeared on Robin Samora. The post How to Develop a B2B Marketing Plan appeared first on Robin Samora ..read more

How to Develop a Cost-Effective Marketing Plan for Startup Success Growing a startup isn’t easy. In fact, 90% of startups will ultimately fail, and 70% of those companies will fail between years 2-5. No matter how you look at it, marketing is essential for startups to get their products or services off the ground. And […] The post Start-Up Marketing Plans: 13 Cost-Effective Strategies first appeared on Robin Samora. The post Start-Up Marketing Plans: 13 Cost-Effective Strategies appeared first on Robin Samora ..read more

If you’re reading this, you probably have a fantastic product or service, a passionate team, and no doubt, a brand story waiting to be told. So how do you make sure your voice isn’t lost in the hubbub? One way is to create a strategic PR (Public Relations) plan. To make it easy, here’s a […] The post The Ultimate PR Planning Template first appeared on Robin Samora | Marketing and PR Expert Speaker. The post The Ultimate PR Planning Template appeared first on Robin Samora | Marketing and PR Expert Speaker ..read more

Growing a startup isn’t easy. In fact, 90% of startups will ultimately fail, and 70% of those companies will fail between years 2-5. No matter how you look at it, marketing is essential for startups to get their products or services off the ground. And part of those marketing efforts includes a well-researched marketing plan. […] The post How to Develop a Cost-Effective Marketing Plan for Startup Success appeared first on Robin Samora | Marketing and PR Expert Speaker ..read more

I’ve spent the last two years going all-in on helping small business owners discover the power of grants for moving their business forward. Grants can be the catalyst for your business and help with a lot of advancements — including innovation in products, expanded market reach, enhanced marketing strategies, and team development. In honor of […] The post 14 Veterans Grants for 2024 [Small Business Grants and More] appeared first on Robin Samora | Marketing and PR Expert Speaker ..read more