Without question, turning to data to help develop and maintain businesses is vital.  Intelligent data is the lifeline and facilitator of success, whether it’s reacting to changing consumer behavior during and after the COVID-19 epidemic or making smarter business choices in marketing. However, for several reasons, leveraging data remains challenging. These issues vary from data access and integration to technological proliferation and insufficient data collection methods. This is what the latest Salesforce marketing intelligence report shows.  The Marketing intelligence report: Data ..read more

Reporting on your Customer Relationship Management (CRM) data can give you real-time data-driven insights into your business such as: Who are your best-fit customers? Where do your best-fit leads come from? How different types of prospects move through your marketing and sales process. The effectiveness of your customer support. And anything else you are tracking in Salesforce. Reporting is perhaps the most powerful benefit of CRM, giving a clear picture of what’s going on in the company.  When creating a report in Salesforce, the first step is to choose the report type – this is the ..read more

Marketing is about establishing objectives and delivering tangible outcomes, not simply flashy advertising and amusing commercials. A campaign may provide quantifiable indications of such results, but only if it is well-designed. The initial step is to define a set of objectives.   Some important reasons for creating campaigns are attracting new consumers, improving brand loyalty and repeat business, boosting average sales, or offering new products and services to your customer.  Determine what you can do to advance your company and set specific objectives based on your findi ..read more

Salesforce is a customizable multipurpose CRM platform that millions of users use to handle complicated company operations, improve sales, customer care, marketing, etc.  On the other hand, Microsoft Excel is an application that is so familiar and convenient for many users across the globe. In business, accessing data through a cloud service user interface is often preferable to dealing directly with the spreadsheet given the ability to collaborate with other people, report on the data, and solve many other business problems. But for certain operations, or for certain people that don’t ..read more

What is a Hackathon? A hackathon is an event usually put together by a tech organization. The event brings programmers together over a specific period to collaborate on a project. It is typically a competition that brings out the creative prowess of the individuals involved. To learn more about hackathons, check out our blog post on how and why we run hackathons. In this post we’ll highlight Paul Fox’s entry from the February hackathon focused specifically on the Salesforce Spring ‘21 release.  Batch Apex Error Handling In Spring ‘21 Salesforce added the BatchApexErrorEvent to ISV applica ..read more

Technology has changed the approach to daily living. One of the main areas it has significantly impacted is e-commerce across the globe. Business has moved from a more physical exchange of goods and services to online sales where you can summon any product at your fingertips, and get it delivered conveniently and reliably.  According to a recent study, many customers believe that the changes noted in the past few years have changed the history of eCommerce. Indeed, this transformation has taken a dramatic turn since Covid-19 hit the World. Even companies like Defcon sauces and Kintec F ..read more

It is clear that the World is not going back to business as usual. The past year has ushered businesses and organizations into changes that will affect them forever. Even though we had to endure staying at home for several months, the pandemic changed the face of business activities completely. Currently, businesses have settled into the reality of virtual meetings, remote work, online marketing, and other remote approaches to getting work done at a distance. The fact is that Covid-19 changed the whole world. Even people with packed pipeline management had to adjust to this new lease of lif ..read more

Data is always talking and changing, it’s your job to listen and listen well. Data is the fundamental language of Salesforce. When reporting and dashboards are properly configured and used, the Salesforce cloud fosters effective management, optimal resource utilization, proactive finances, and other good behaviors that are vital for businesses. Much like your car’s dashboard, a Salesforce dashboard visually provides information- quickly and easily. Dashboards can be created for anything that you are tracking in Salesforce. They can even be customized for different business units or job role ..read more

At CloudAnswers we regularly run internal hackathons. If you haven’t read about how we do this, check out our blog post: How and Why We Run Hackathons. Read on to hear about our hackathon winner from our February 5th hackathon, Avinava’s Shipment Scanner. Introduction  The hackathon theme this time was “Salesforce Spring ‘21 release.” In other words, competitors had to build a solution that used at least one feature from the new release. Avinava decided to use the new API for barcode scanning in Lightning Web Components combined with a third-party library for generating QR codes to ..read more

Since Salesforce came into the scene, it has helped businesses measure their growth and other key metrics. Shared reporting has also helped to create a sense of unity amongst team members. If you’re not in on it yet, this article will show you reporting basics that could help your team.  What is a Report?  We know that information helps a business to thrive. That’s why presenting information in an accessible format is vital. When data is presented in an easy and clear format, the essential details become hard to miss. Presenting a data set with ease is precisely what a report does ..read more