An Overview Of SEO
Ecotech Blog
by Jasmine Jones
4y ago
There are a lot of acronyms used in technical language, particularly when it comes to marketing online through social media, websites, and other forms of online advertising. While it is good to know what PPC (Pay Per Click) and SMM (Social Media Marketing) stands for, it is vital to have an understanding of the importance and relevance of SEO. Search Engine Optimization SEO or search engine optimization has been used since the first search engines were developed, although it has changed significantly over time. SEO directly relates to how a website places on the search engine results pag ..read more
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4 Tips For Using Social Media Marketing For Your Green Business
Ecotech Blog
by Jasmine Jones
5y ago
One of the many benefits of joining EcoTech Visions through our membership is the access you have to expertise and resources to not just launch your green business but to continue to grow your business. Many first-time business owners spend a lot of time in marketing and promoting the launch of their company, but then fail to continue on with the effort, which limits the growth potential for the business. Today, thanks to social media, it is easier and less expensive to continually promote your business and grow your client base. Of course, having a great website or app to turn interest ..read more
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Building Your Business Online: Pros And Cons Of Different Strategies
Ecotech Blog
by Jasmine Jones
5y ago
The internet offers a virtual global marketplace for businesses in all sectors. For the companies working with the EcoTech Visions green business incubator, the ability to utilize the internet to promote your products and services is not only a practical choice, but it is a green choice, which is a great message to provide to your target audience. However, discovering the most effective options in using the internet to build a business is not always easy. The more limited your budget is for online branding and marketing, the more critical it is to consider where your marketing dollars are m ..read more
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Tips For Building Your Brand Online
Ecotech Blog
by Jasmine Jones
5y ago
One of the challenges that many of the small businesses and entrepreneurs we work with at EcoTech Visions face is understanding the process and the value in branding. Branding is a buzzword that is used a lot on blogs, in marketing seminars, and even by online “gurus” trying to sell people a packaged program. What is Branding? In a simple definition, branding is creating a way for your business to be recognized by consumers or your target audience. It is not just the logo or the color you select; it is the meaning that seeing the symbol, company name, and company colors bring to the mind ..read more
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A Focus On Green Technology With Pandwe Gibson
Ecotech Blog
by Jasmine Jones
5y ago
There are a lot of innovators and entrepreneurs with a vision in the Miami area as well as throughout South Florida. However, few have the unique approach to creating a company that really makes a difference throughout the city and even across the country and the world. A prime example of an entrepreneur with this type of approach is Pandwe Gibson. She is the founder and president of EcoTech Visions and continues to guide the development of this unique approach to providing a business incubator and makers space that is exclusively devoted to promoting green, sustainable and environmentally ..read more
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The Future Of EcoTech Visions
Ecotech Blog
by Jasmine Jones
5y ago
Now in its largest location in the Miami area, EcoTech Visions has found a permanent home. This unique green business incubator and makers space is the cumulation of years of hard work and focus by founder and president, Pandwe Gibson. Located in the Green Corridor in Miami and offering over 26,000 square feet of space, it provides a community-based location for green businesses, entrepreneurs and the smaller Mom and Pop companies that want to move into environmentally-friendly and innovative ways to grow their business. Current Success Currently, EcoTech Visions offers suppo ..read more
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Why A Business Incubator?
Ecotech Blog
by Jasmine Jones
5y ago
When Pandwe Gibson first came to Miami, she began promoting her idea for a green business incubator located in the city. Her goals were to create an all in one space for small businesses and entrepreneurs to transition from typical types of production and services into green, environmentally friendly options. Pandwe Gibson was well aware of the challenges facing entrepreneurs and small businesses in making this transition. It can be difficult to find money and to locate the resources and the expertise to make the change. There are also challenges in marketing, networking, and ..read more
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Turning A Vision Into Reality: A Close Up of Pandwe Gibson
Ecotech Blog
by Jasmine Jones
5y ago
At present time, EcoTech Visions has assisted more than 75 businesses to develop their idea, access product development support, and light manufacturing, and to learn more about marketing, networking and growing their green economy company. Many people do not know that the driving force behind this one of a kind business incubator and makerspace is one person. That person is Pandwe Gibson, a true pioneer in the area of bringing a green economy and production focus to Miami and the surrounding areas. The Early Stages EcoTech Visions has always been at the heart of all that Pandwe ..read more
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Trash to Treasure: Common Mistakes People Make When Recycling
Ecotech Blog
by Jasmine Jones
5y ago
Recycling has become a normal part of our lives now. Unfortunately, many items that we intended for the recycling center have also ended up in the landfill due to contamination. To ensure that our recycled items are being used to create other materials, we need to keep our recycle bins free from contaminants. Have you made any of the following mistakes? 1. Separating The Recycling And Trash Cans When people only see one can, they are more likely to put items in the can that do not belong there. With both a recycling and trash can present, people are more likely to put their items in the ..read more
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Why You Should Choose Eco-Friendly Product Packaging For Your Business
Ecotech Blog
by Jasmine Jones
5y ago
According to a recent study, 79% of all plastic waste generated since the 1950s have been found in landfills. Another study determined that 48.5% of all packaging waste produced from 1994 to 2012 ended up in landfills. With the rise of the publics’ awareness of various environmental issues, many companies have started to opt for eco-friendly packaging as they recognize the importance of sustainability and minimizing their environmental impact. Eco-friendly packaging consists of packaging materials that are made from recycled materials, reusable, compostable, biodegradable, recyclable, toxin ..read more
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