What is conversational marketing? All of us have some initial answers to this question. And of course, everyone is correct. This is a marketing strategy that is made through conversations, whether it is a real-life or chatting with mobile phones and apps. Everybody knows that word-of-mouth is the best way of spreading information and this can be served to have better marketing results. In this blog post, I am going to answer this question in-depth as well as provide interesting examples of conversational marketing. Eventually, what is conversational marketing? This is a way of engaging your au ..read more

CRMs have facilitated all the actions linked with online business and especially the sector of marketing. Collecting leads, understanding their insights, gathering in different segments, and sending personalized emails. These are just a few features of a good CRM system, and in the blog post, we are going to analyze some CRM tools and look at their main features closely. What is CRM in marketing? Yes, a good question with multiple answers. CRM generally is a tool that facilitates the tasks of marketers, salespeople, and all the business people. Here, particularly, CRM provides different means ..read more

We’ve all had that moment where you’re trying to sign in to a website you haven’t visited in some time and then you’re asked to enter an SMS code or answer a pre-set personal question. Now you have to jump through hoops just to get in! Of course, we are talking about two-factor authentication and while it sounds annoying you’d be surprised at how much you stand to lose without it. The Importance of Two-Factor Authentication. Two-factor authentication is used by websites, applications, and platforms to keep your data and personal information private and secure. Two-factor authentication has gro ..read more

At the turn of the new decade, the use of digital marketing has reached an all-time high. It seems like everyone knows how to use some form of PPC or PPV marketing. However, as these non-traditional forms of media become increasingly saturated, many marketers are looking for new and untapped niches to focus their efforts on. One promising culprit, which has already shown great prowess, is the use of MMS digital marketing. So How To Use MMS Marketing? Given the unique nature of MMS, brands and businesses have a lot more technical and creative freedom. This has the potential to exponentially gro ..read more

There was a time when an SMS Gateway used to be a very novel concept, one that required dedicated physical hardware to be used. This hardware would use SIM cards as well as embedded radios and connect with a computer to function as a text Gateway. However, in essence, this hardware would function exactly like a cell phone, once that was capable of only sending gateway SMS messages. However, with the advancement in technology, building a message gateway has evolved, allowing for greater flexibility in the way that bulk messages can be sent. An SMS gateway is especially useful for bridging the g ..read more

What Is SMS Phishing? There are many ways you can fall victim to cyberattacks on your phone. Cyber attacks typically are for stealing personal/confidential information from another individual without their knowledge. One of the most prevalent ways hackers gain access to such information is through SMS phishing. SMS phishing uses the Short Message Service facility available on mobile phones to deliver a malicious link to the target user. Once clicked, this link has the potential to deliver the victim’s personal information, such as credit card information or passwords, back to the hacker. Such ..read more

Sending GIFs is a much easier way of expressive emotions without even saying a word. However, not all of us are fully aware of the art of sending GIFs, with a little fault of our own. Every operating system keyboard comes with its own method of sending GIFs in a chat, and we are going to teach you exactly how you can send GIFs on some of the most popular platforms. So how to text a gif? Texting a GIF is easy. Once you have opened up a messaging app of your choice, such as iMessage or Whatsapp, or the default messenger app installed on Android phones, the keyboard would probably give you a GIF ..read more

Desktop and mobile marketing are both critical components of each company’s agenda. Although the difference between desktop and mobile marketing seems as evident as the difference between desktop and mobile devices, there is much more to dig into and comprehend. Mobile marketing is a relatively new phenomenon, and its channels have derived from desktop marketing. Because of this, some companies are skeptical about mobile marketing and prefer relying on good old desktop advertising. In this regard, it is essential to understand what the clear point of difference in mobile marketing is in the fi ..read more

Internal communication enables all of the members of a community to work collaboratively on a common goal. It is the core element of each organization, especially those that pursuit some sort of profit—in other words, businesses. Some company managers or employees think that internal communication strategy is only the responsibility of the HR department. Well, that’s not entirely true. The truth is that both the administrative and executive staff need to cooperate together to create a productive internal communications plan. Eventually, a company’s success is directly related to its i ..read more

People use text messaging every day for various purposes. With around 23 billion SMS messages sent each day, there is a lot that goes on behind the scenes that people are commonly unaware of. End users rarely get a delivery report for text messages, although the feature can be enabled on certain mobile operating systems. In this article, we are going to cover all the bases of SMS delivery so that you can fully grasp what an SMS delivery report is as well as how it is technically carried out. What is a Delivery Report for Text Messages? So what is SMS delivery? SMS delivery reports are messages ..read more