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In a world where brands are constantly vying to reign supreme and companies are regularly looking to distinguish themselves in a sea of competitors, agencies are fervently working to develop winning marketing strategies and deliver exceptional results to their clients. While agencies are experienced in juggling these priorities, Attadale Partners offers a range of services that can truly transform the way agencies operate. Here are four ways we help our agency partners: Elevating your Pitch with exclusive primary data insights Winning pitches demonstrate how their marketing efforts drive a r ..read more

Despite relative uncertainty through most of 2023, the labor market showed resilience. December saw the unemployment rate holding firm at 3.7%, solidifying a year-long trend of staying below 4%.  Economists agree that 2023 was one of the best years for the labor market in decades. Specifically, Q4 brought continued to normalize, confirming the experts’ predictions of a softening labor market. Attadale’s Q4 labor survey data of hiring managers affirms this discernible trend. Figure 1 presents the percentage of respondents reporting “Yes, I’m filling my open jobs” increased to 45% from 36 ..read more

Over the last year, we’ve seen the risk of recession decline, rising interest rates, an ever-fluctuating stock market, and an unemployment rate that remained relatively steady at historical lows. The U.S. September and October jobs report fluctuated significantly, further muddying the outlook. So where does the labor market currently stand? In our capacity as a research-centric organization we polled hiring managers across the country with a direct question, “Are you seeing evidence of a softening labor market?” gathering data quarterly, over the last year. In Q3, our data suggest that the l ..read more

Customer engagement is paramount to success. As businesses strive to deliver personalized experiences and enhance operational efficiency, harnessing the power of speech-to-text technology emerges as a game-changer. Explore how a Fortune 100 insurance company revolutionized its customer interactions, leading to long-term benefits worth hundreds of millions of dollars annually. Evaluation: Unleashing the Potential Before embarking on this transformative journey, the insurance company recognized the need to evaluate the viability of speech-to-text technology. Rigorous testing confirmed that th ..read more

As data and analytics drive more and more of business, getting analytics right is more and more essential to making better decisions.  How do you make sure you’re using insights to drive your business, without your insights falling into Mark Twain’s adage that there are “lies, damned lies, and statistics?” The most common biases in survey work can be broken into three major categories: Selection bias (inaccuracies are due to the pool of respondents selected to take your survey), response bias (inaccuracies are due to how the survey is constructed such as leading questions and skewed ..read more

As an agency, a great way to stand out — but also one of the most nerve-wracking — is to start taking chances and not be afraid to really rethink your clients’ messaging. Even though it can push both you and the client out of your comfort zones, with great risk can come great reward. One of the best things an agency can do for itself is commit the time to produce a unique, thoughtful pitch for every potential client. Authenticity is one of the most desired traits for an agency to have. No brand marketer wants to award an agency a project if the project doesn’t feel important to the agency. And ..read more

When you observe the trajectory of successful organizations, whether Microsoft, Apple, or upstarts like the Dollar Shave Club and Warby Parker, it’s clear that innovation sets them apart from the competition. But these companies also stand out because they built an effective brand strategy — one that is focused on a deep understanding of their customers’ needs throughout all stages of the buyer journey. They are able to excite their loyal customers long after their initial purchase. Whether your company is just getting started or considering a rebrand, you’ll want to set a solid foundation thr ..read more

Everyone yearns for customer love. However, in business, getting customer love may be easier than keeping it. Nurturing customer love often means having to change your organization, and reinventing yourself to rekindle that special feeling. Otherwise, competitors may woo your customers away by better listening to their needs. We recently came across a 2015 Marketplace interview with Domino’s CEO, Patrick Doyle, and started thinking about how to grow your business by strengthening customer love – even growing your business by finding new customers to love. Domino’s ..read more

At Attadale Partners, one of our mantras is “Your Customers Know Best. Listen to them.” We know that there is nothing more valuable than truly understanding your customers – what makes them decide to choose your brand, how they feel about your customer service, what their pain points are, and the list goes on and on. Having these insights about your current customers helps you keep them satisfied, loyal, and coming back for more. But sometimes, especially when looking to grow your business, there is a benefit in talking to the people who are not your customers…yet. These potential customers mi ..read more