Jo Detavernier will talk about how crisis communications can become evidence-based at the upcoming Crisis Comms Mastery virtual summit. From March 24 until March 26, crisis communications experts will once more share their insights on how to prepare for, respond to and resolve a crisis like a PR master. From having the right tools, to getting a rock-solid crisis plan in place, to managing the story, attendees will learn how to make their brand or client ready to weather any storm. The Crisis Comms Mastery virtual summit is organized by Agility PR Solutions. Attendance is completely free. Among ..read more

Expertise.com ranked Detavernier Strategic Communication among the top 19 Austin PR firms. Expertise’s research and selection process identifies the top service professionals in over 200 different industries across the major cities in the United States. Every month, Expertise helps over 1 million customers find the best qualified service professionals. 52 PR agencies in Austin have a profile page on Expertise and of those 52, 19 have been selected by Expertise as the very best PR agencies on the Austin market. Among the criteria that Expertise uses to grade agencies are: Reputation: A history ..read more

American media will accept information under embargo, but there are unwritten rules that need to be respected and business is not always conducted as it is in Europe. Companies share information under embargo with the media when they want or are willing to make information available but insist on controlling the time at which the information is used in a media report. A company will for example offer a scoop (right to “break” the news) to a specific media outlet and will offer the press release under embargo ahead of time to give the journalist time to research the topic, interview one or mor ..read more

Ten questions are answered on how to be successful with contributed articles in tech media. American tech media offer plenty of opportunities for contributed thought leadership pieces, but sometimes the rules of engagement can be confusing for who is new to writing and submitting contributed content. From all the questions I will regularly receive from clients and prospects, I selected the following ten to help clarify some basic written and unwritten rules of the game. What is the ideal length of a contributed article? There is no ideal length per se, most of the time the outlet will communic ..read more

As Austin grew to become one of the major tech start-up hubs in the world, the Austin tech media scene grew with it. “A world class tech scene deserves world class tech journalism,” started the announcement on a panel conversation regarding Austin’s tech media at SXSW in 2016 and who could not agree with the statement? As Austin grew as a major tech hub, its tech media grew with it, and helped consolidate and galvanize its expansion. I always recommend that start-ups in Austin treat their local tech media well. Your local business media will always be your first champions… and your last defen ..read more

As Austin grew as one of the major tech start-up hubs in the world, its tech media landscape grew with it and helped galvanize and consolidate that growth. “A world class tech scene deserves world class tech journalism.” started the announcement on a panel conversation on Austin’s tech media at SXSW in 2016 and I wholeheartedly agree with the statement. As Austin grew as a major tech hub, its tech media grew, and helped consolidate and galvanize that growth. Tech start-ups in Austin do well to treat their local tech media well. Although Austin does not have the media brands that San Francisco ..read more

Detavernier hosts a webinar for European entrepreneurs and marketing / PR managers on American tech media relations on March 25th. Special guest Omar Gallaga will share his experiences receiving pitches on “the other side.” Are tech media relations in the U.S. similar to how companies engage with media in London, Paris, Brussels or Amsterdam? There are similarities for sure, but there are also important differences that tech entrepreneurs and marketing managers are best aware of when hitting the American market. This webinar is suited for entrepreneurs, marketing and PR managers. It focuses on ..read more

FINTECH BELGIUM welcomes Jo Detavernier for a remote open media training on March 2nd. The content of this evidence-based media training has been developed through an exclusive collaboration with Communication Science Group. The training will take 75 minutes and will consist of: a look at what the media wants: news value, “desk opinion” and media coverage as a product a look at the Belgian media market (with a special focus on fintech) parenthesis: preparing for media relations abroad preparing for media interviews: message maps, Q&As and “tough questions” evidence-based techniques for de ..read more

Funding news of tech start-ups will be successful at gaining visibility and credibility on the American market when careful thought is put in the writing of the release, its distribution and the promotion of results obtained. There are exceptions to the predicament that start-ups do not have that much hard news to share with the media and one of those welcome exceptions is the accomplishment of a new funding round. Reaching out to the media when you have raised a considerable amount of funds, makes the funding – when considerable enough – makes for “news” (see this article I wrote earlier on n ..read more

Contributed articles form important parts of the media strategy through which B2B companies project thought leadership. Valuable opportunities are missed, however, when there is no deliberate choice made on which media outlets will offer the best opportunities for improving your website ranking. Contributed articles in trade and business media are a fixture in most B2B thought leadership programs. More often than not, I have observed, their contribution to the company SEO’s efforts is a mere afterthought.  There is often no analysis of how the articles can contribute to the SEO effort, le ..read more