Join Us in Celebrating TheeDigital’s 20th Anniversary!
TheeDigital Blog
by Christopher Lara
1M ago
We are thrilled to announce that TheeDigital, Raleigh’s premier web design and digital marketing agency, is celebrating its 20th anniversary! This milestone marks two decades of innovation, growth, and dedicated service in the digital marketing world. To commemorate this special occasion, we are hosting a grand celebration and you’re invited! Event Details: Date: Friday, April 5th Time: 5:30 PM – 9:00 PM Location: 4205 Wake Forest Road, Suite 100, Raleigh, NC 27609 From its beginnings in 2004, TheeDigital has grown into one of Raleigh’s most prominent web and digital marketing companies, con ..read more
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Interaction to Next Paint (INP) for Web Performance & SEO
TheeDigital Blog
by Christopher Lara
2M ago
What is Interaction to Next Paint (INP)? Before we dive into the nitty-gritty, let’s start with the basics. Interaction to Next Paint (INP) is a relatively new metric in web performance. At its core, INP measures the time it takes for a webpage to respond to a user’s interaction and then visually reflect that response. This could be anything from the moment you click a button to when you see the button’s color change, indicating it’s been pressed. INP is measured in milliseconds, and in this fast-paced digital age, every millisecond counts. The Significance of INP in Web Performance and User E ..read more
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SEO in the Age of SGE: Adapt or Get Left Behind (SGE SEO)
TheeDigital Blog
by Christopher Lara
3M ago
The world of search is on the cusp of a transformative shift. In the near future, your search queries won’t simply lead you to a list of links, but to a dynamic, personalized snapshot of information tailored directly to your needs. This is the power of Google’s Search Generative Entity (SGE), a revolutionary technology poised to redefine the way we interact with information online. Table of Contents 1The SGE Revolution and its Impact on SEO 2What is SGE and how does it work? 3How Does SGE Impact SEO? 4Adapting Your SEO Approach for the SGE Era 5 How SGE Might Affect Small Businesses: Challen ..read more
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Generative AI in SEO: Revolutionizing Digital Marketing
TheeDigital Blog
by Christopher Lara
3M ago
Generative AI, a rapidly evolving subfield of Artificial Intelligence, has the potential to transform not only how we interact with technology but also how we approach tasks across various industries. In the realm of SEO (Search Engine Optimization), generative AI presents exciting opportunities to streamline workflows, enhance content creation, and ultimately drive organic traffic and website visibility. In the past, SEO primarily revolved around keyword optimization, backlinking strategies, and adhering to the ever-changing algorithms of search engines. However, with the introduction of Gene ..read more
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What Is Semantic HTML? (And Why You Should Use It)
TheeDigital Blog
by Christopher Lara
4M ago
Semantic HTML plays a crucial role in the architecture of web development, serving as the backbone for creating meaningful, accessible, and efficient websites. Table of Contents 1What is Semantic HTML? 2Key Characteristics of Semantic HTML 3Overview of Semantic Elements 4Comparison with Non-Semantic Elements 5Structuring a Web Page Semantically 6Accessibility Considerations 7SEO Implications 8Role in Responsive Web Design 9Cross-Device Compatibility 10Integrating with CSS and JavaScript 11Future Trends and Developments What is Semantic HTML? Semantic HTML refers to the practice of using HT ..read more
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Key Website Pages Every Small Business Needs
TheeDigital Blog
by Christopher Lara
4M ago
As a small business owner. You might be asking yourself “What pages should my website have?”. This article delves into the essential pages every business website should feature, ensuring a robust and effective online presence. Table of Contents 1Homepage 2About Us Page 3 Products/Services Page 4Contact Information Page 5Testimonials and Reviews Page 6FAQ Page 7Blog/News Page 8Privacy Policy and Terms of Service Pages 9Portfolio/Case Studies Page 10Custom 404 Error Page 11Advanced Website Pages (Optional) Pages Your Small Business Website Must Have Here is a list of the most essential pages ..read more
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Building a Business Website
TheeDigital Blog
by Christopher Lara
4M ago
In the digital era, the significance of having a business website cannot be overstated. It serves as the digital storefront of your brand, offering a platform where customers can interact with your business 24/7. A well-designed website not only enhances your brand’s visibility but also builds credibility, allowing customers to access your products and services at their convenience. In an age where the majority of consumers turn to the internet for information, reviews, and shopping, not having an online presence can put your business at a significant disadvantage. Building a business website ..read more
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What Is a Search Engine?
TheeDigital Blog
by Christopher Lara
5M ago
At its core, a search engine is a software system designed to carry out web searches. It sifts through the World Wide Web to find specific information or websites based on user queries, typically entered as keywords or phrases. The results, often referred to as search engine results pages (SERPs), are then presented in an ordered list. The primary function of a search engine is to index and retrieve web content in a way that is most relevant and useful to the user’s query. Table of Contents 1Brief History and Evolution 2How Search Engines Work 3How Do Search Engines Make Money? 4How Do Searc ..read more
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A Business Owners Guide to Google Analytics 4
TheeDigital Blog
by Matt Hook
6M ago
In today’s digital age, data reigns supreme. Business owners are constantly bombarded with a wealth of data, and harnessing its power is vital for making informed decisions and improving their online presence. One indispensable tool in this journey is Google Analytics, and its latest iteration, Google Analytics 4 (GA4), offers a treasure trove of metrics to help businesses gain valuable insights. In this comprehensive guide, we’ll walk you through the essential GA4 metrics you need to know, starting with the basics and progressing to more advanced analytics. By the end, you’ll have a clear und ..read more
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Four Key Steps to Optimizing Your Google Business Listing
TheeDigital Blog
by Leslie Vegter
6M ago
If you own a local business, one of the most important things you can do for your local SEO is to make sure that your Google Business listing is well-optimized. These days, many searches, especially for local businesses and services, are done with geo-modifiers such as “Raleigh plastic surgery” or “board-certified plastic surgeon near me.” Google gives three results at the top of the page next to a map that is referred to as the Google three-pack or the Google map-pack. As you can see, not only is this three-pack located prominently at the top of the page, but it also contains very pertinent ..read more
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