It’s about Context, Minimalism, and Delight The quest to learn from your users without intruding has been around since the beginning of business. So, where does Scoops come in? We provide the most contextual, minimal and delightful surveys to make the experience as user-friendly as possible for your users. Don’t believe us? The average web survey response rate is 30%. Ours is 75%. 92% of the people who see a Scoops survey say they don’t find it intrusive in the slightest. Less than .5% of people churn as a result of having seen them (and only a fraction of the userbase even see them.) The mean ..read more

Work WITH your users, not against them Let’s say you owned a coffee shop and wanted to find out what people liked about your coffee. If you stood on the street corner and asked passers by to fill out a 10 page survey for you, how successful do you think you’d be? Also, you forgot to buy pens. So even if a few said yes, they’d also have to supply their own writing utensils — not to mention use the cement or your back as a writing surface. But that’s ok! You offer them great coffee, so of course they should thank you for even being offered the privilege of filling out your survey. Really? More l ..read more

Can’t find your Scoops target?We’ve got 3 options for youIf you still need to drill down and can’t find your specified market, we’ve got a few options for you!We give all new signups a free 6 credits they can use to ask 1 multiple choice question to 50 people. Use this as your screening question! For example, if you have a photo app, ask: “How much do you know about photography?” and then wait a day for responses. Then, once you get your responses follow-up with everyone who answered “I know a lot about photography!”You can also suggest a topic by filling out this form. If there are enough peo ..read more

Why Research could Make or Break your BusinessBuilding a business is a big investment, don’t risk it!Maybe you’ve launched and you’re trying to gain traction. Maybe you’ve got some signups, but you’re not sure exactly why they signed up, or why the folks who didn’t, didn’t.Or, you’re a little earlier in the process and you’ve just come up with a brilliant idea, and fueled with drive have already started designing or coding the next big thing.Or even still you own a retail store, people are walking by your new product line as if it didn’t exist, but you don’t know why.The unfortunate truth is ..read more

A Reference for Getting Started with ScoopsYou’re anxious, your coffee is getting cold, and you’re wondering if the idea in your head is any good. Your dog is nodding at you affirming your idea, but you know that she would also sell her soul for a cookie, so her feedback isn’t particularly valuable.Are people actually willing to let strangers stay in their homes?Is my company name really as unique as I think it is?Will my logo design offend people even though I think it looks fine?Does anyone actually want a drone that picks up dog poop so they don’t have to?And then you find Scoops, and inste ..read more

How to avoid missing crucial data when validating your ideas“Nobody wants photos they send to friends to disappear”— people before Snapchat“Nobody is going to let strangers stay in their homes”— people before Airbnb..and the list goes on.Startups win because assumptions everyone thinks are false are actually true (or are becoming true). Nobody thought people would be willing to put their real names online, but over a decade later we can’t imagine it any other way.Technology has allowed us to find these hidden assumptions a lot more quickly than was previously possible. Survey panels, social me ..read more