The telecom industry is facing a major challenge today: how to retain customers in a highly competitive and saturated market? Customers have more choices than ever before and they can easily switch providers if they aren’t satisfied with the service, price, or features. According to a recent report by McKinsey, the average churn rate for telecom operators in the US is 25%, which means that one in four customers leaves their provider every year. This results in significant revenue losses and increased acquisition costs for telecom companies.   One way to reduce churn and increase customer ..read more

Airline companies are currently facing fierce competition and fluctuating market dynamics. They are increasingly turning to data-driven strategies to not only stay afloat but to soar above their competitors. In fact, customer data has become the currency of success for airline marketers. With the strategic implementation of Customer Data Platforms (CDPs), the airline industry is taking flight into a new realm of possibilities.   This blog explores how airline marketers can harness the power of CDPs to unlock targeted marketing opportunities, enhance customer experiences, and ultimately pr ..read more

In the dynamic realm of martech, the evolution of Customer Data Platforms (CDPs) has shifted the focus from traditional marketing and sales strategies towards driving connected user experiences. Organizations today are delving into the integration and implementation of CDPs, seeking to unlock their potential in reshaping customer relationships, marketing endeavors, and overall brand engagement. This involves not only technological advancements but also a strategic shift in how enterprises approach customer-centricity and the personalized landscape of brand-consumer interactions.   Jason S ..read more

In the dynamic realm of martech, the evolution of Customer Data Platforms (CDPs) has shifted the focus from traditional marketing and sales strategies towards driving connected user experiences. Organizations today are delving into the integration and implementation of CDPs, seeking to unlock their potential in reshaping customer relationships, marketing endeavors, and overall brand engagement. This involves not only technological advancements but also a strategic shift in how enterprises approach customer-centricity and the personalized landscape of brand-consumer interactions.   Jason S ..read more

We at Lemnisk, hosted a Customer Data Platform (CDP) In-Person Summit for the India region on June 8th, 2023 at Hotel ITC Grand Central, Mumbai. The CDP Summit aimed to make enterprise marketers understand how they could supercharge their marketing ROI using CDP-led hyper-personalization. This article focuses on the second panel discussion titled: “Powering CX & Engagement with Real-Time Personalization”.   The panelist details are as follows: Apurva Sircar, Head – Marketing, Bandhan Bank Akash Shrivastava, Head of Growth Marketing, Livspace   Moderator: Subra Krishnan, Chief E ..read more

In an era where customer experience reigns supreme, the hospitality industry is undergoing a profound transformation. Gone are the days when hotels, resorts, and restaurants could rely solely on traditional marketing and service approaches. Today, success in the industry hinges on the ability to understand and engage customers in real-time, offering them personalized experiences that leave a lasting impression. Customer Data Platforms or CDPs are SaaS-based tools that are revolutionizing the way the hospitality sector operates and interacts with its clientele.   Real-Time Data-Driven Enga ..read more

We at Lemnisk, hosted a Customer Data Platform (CDP) In-Person Summit for the India region on June 8th, 2023 at Hotel ITC Grand Central, Mumbai. The CDP Summit’s aim was to make enterprise marketers understand how they could supercharge their marketing ROI using CDP-led hyper-personalization. This article focuses on the first-panel discussion of the summit titled: “Crafting Your Customer Data for Effective Marketing Outcomes“.   The panelist details are as follows: Sandeep Gambhir, Head – Marketing & Digital, ICICI Home Finance Vivek Gupta, Executive Vice President, Bajaj Allianz ..read more

Lemnisk hosted a Customer Data Platform (CDP) In-Person Summit for the India region on June 8th, 2023 at Hotel ITC Grand Central, Mumbai. The CDP Summit’s aim was to make enterprise marketers understand how they could supercharge their marketing ROI using CDP-led hyper-personalization. This article focuses on the “Executive Exchange” session with Subhasis Ghosh, Joint President, Kotak Life Insurance.   Subhasis has spent over three decades in the BSFI sector. Being a valuable member of the Kotak Group, he has spent 29 years of his esteemed career with them covering Life Insurance, Corpora ..read more

Lemnisk hosted a Customer Data Platform (CDP) In-Person Summit for the India region on June 8th, 2023 at Hotel ITC Grand Central, Mumbai. The CDP Summit’s aim was to make enterprise marketers understand how they could supercharge their marketing ROI using CDP-led hyper-personalization. This article focuses on the fireside chat with Abhishek Biswal, Business Head, Airtel Digital.   Abhishek joined Airtel after spending 15+ years in several roles across the Middle East and India as a product head, business leader, and entrepreneur, in industries spanning construction, travel, real estate, a ..read more

Customer data has today become a precious resource for marketers. This wasn’t the case a decade ago, and they didn’t know what to do with it. They looked at the personal information of customers such as their name, age, address, etc., and ignored the rest, especially their digital data. Data generation multiplied unprecedently over the years due to the rise of the internet and companies creating a digital presence for their businesses. Currently, 328.77 million terabytes (approx) of data are being created on a daily basis.   Data, therefore, has emerged as a strategic asset, enabling comp ..read more