Navigating Google’s Changing Landscape Affecting Local Businesses
ACA Web Consulting
by Anita Anderson
8M ago
As a Digital Marketing Specialist, I have been immersed in the ever-evolving world of online marketing for over 23 years. Throughout my career, I have witnessed a multitude of changes that have shaped the digital landscape. Among these transformations, one of the most significant shifts has been seen in the way Google delivers search results for local businesses. The consequences of these changes have been profound, affecting local businesses and consumers alike. Early Days of SEO Were Straightforward In the early days of online marketing, search engine results for local services were relative ..read more
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My Ride-or Die WordPress Plugins as a Digital Marketer
ACA Web Consulting
by Anita Anderson
8M ago
https://www.acawebconsulting.com/wp-content/uploads/2023/07/ride-or-die-wordpress-plugins.mp4   As a digital marketer, I rely on WordPress to create stunning websites and deliver exceptional user experiences. Over the years, I’ve come across numerous plugins that have significantly improved my workflow and website performance of my clients. In this article, I’m excited to share my most recommended WordPress plugins and delve into their functionalities. Let’s dive in! Gravity Forms: Streamlining Form Creation & Expanding Functionality Gravity Forms is an incredibly versatile plugin tha ..read more
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Comic-Con: A Haven for Nerds and Comic Enthusiasts
ACA Web Consulting
by Anita Anderson
9M ago
As an Online Marketing Guru, my love for all things tech and creativity knows no bounds. However, there’s one event that truly ignites my excitement and fuels my passion for pop culture: San Diego’s Comic-Con. At acawebconsulting.com, I spend my days immersed in the digital world but attending Comic-Con allows me to step into a realm where my imagination runs wild. Join me as I share my favorite activities at this extraordinary gathering and why I, find Comic-Con to be an irresistible haven in anticipation of Comic-Con 2023. Exploring Artists Alley: A Haven of Artistic Marvels One of the highl ..read more
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Boosting Website Traffic and Search Engine Rankings through Social Media Channels
ACA Web Consulting
by Anita Anderson
9M ago
In the digital age, having a strong online presence is essential for businesses seeking to reach a wider audience and achieve better search engine rankings. Social media channels offer a valuable platform to engage with your target audience, drive traffic to your website, and enhance your search engine optimization (SEO) efforts. I’ll explore the various strategies and techniques that can be employed to utilize social media effectively, resulting in increased website traffic and improved search engine rankings. Establish a Strong Social Media Presence To begin leveraging social media for websi ..read more
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Essential KPIs to Monitor for Effective Website Rankings
ACA Web Consulting
by Anita Anderson
9M ago
In today’s digital landscape, maintaining a strong online presence is crucial for businesses seeking success. A well-optimized website can drive traffic, engage visitors, and ultimately lead to conversions. To gauge the effectiveness of your website’s performance, it is essential to track and analyze key performance indicators (KPIs). These metrics provide valuable insights into your website’s rankings and help you make informed decisions to enhance its visibility and user experience. In this article, we will explore the essential KPIs you should be paying attention to when it comes to monitor ..read more
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You Don’t Need a Green Thumb to Grow Your SEO
ACA Web Consulting
by Anita Anderson
4y ago
  Some people are born with a green thumb. They can throw seeds to the wind and soon enough they will bloom and grow. For others, it takes patience and practice to bring something to life. Either way, when it comes to SEO, the same steps that help grow a lush garden can help transform your business. SEO PLANNING You want to have a garden. Flowers and vegetables, fruits, and herbs. Bees buzzing, birds singing. The first step is visualizing what you want, planning the space, and navigating what and where each variety will go. How much space do you have? How will you organize and separate the pep ..read more
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Six Ways to Build Credibility on Your Website
ACA Web Consulting
by Anita Anderson
5y ago
The power of your website is undeniable. A business website can continue working for you long after you have closed your doors for the day. But not all websites are created equal. In order to get the most out of your site, you must focus on building a website that showcases the credibility of your business. There are so many websites out there that look like they haven’t been touched in years. The information is out-of-date. Features just don’t function like they’re supposed to. A sloppily done or neglected website has the potential to turn off potential clients and can have a huge impact on y ..read more
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ACA Web Consulting Rises in Clutch’s Ranks of Leading Web Designers in San Diego
ACA Web Consulting
by Anita Anderson
5y ago
For nearly two decades, ACA Web Consulting has provided superb web development services to clients and businesses all over the United States and world. Our team of experts has constantly pushed themselves to learn and grow more, soaking up the latest trends and techniques in order to further the solutions and skills shared between ACA Web Consulting and our customers.  Specializing in content creation, marketing, web design, and SEO, we have the commitment to help every client succeed, dedication that has recently garnered recognition from industry forces like Clutch! The B2B research and revi ..read more
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4 Tips for Finding the Right SEO Expert
ACA Web Consulting
by Anita Anderson
5y ago
Happy 2019! The new year often means an increased effort toward defining and achieving your goals. And for many small business owners, that means a focus on ramping up your marketing efforts. One avenue that you may choose to invest in is Search Engine Optimization. If you are looking to grow your small business and want to hire the right SEO expert to help you reach your goals, you should be aware that not all SEO experts are created equal.  After doing SEO work for over 15 years, I’ve seen all kinds of promises and scams and I’ve met many business owners who have felt taken advantage of by ..read more
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What is Off-Site SEO & Why Does it Matter?
ACA Web Consulting
by Anita Anderson
5y ago
Off-Site SEO Off-site SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create optimal experiences for prospects and search engine gurus. It can lead to gradual increases in search rankings, traffic to your site, and conversions. Sounds fairly straightforward, right? Well, for the mom seated in front of me while our kids played laser-tag – I might as well have just told her the earth was flat (no hard feelings to the flat-earthers out there!). Her reading glasses may have practically slid off her nose as her head til ..read more
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