Welcome to eCommerce Fastlane. Today, my guest is Stanley Ference is the Founding Principal Attorney at Ference and Associates. In this episode, Stanley shares his expertise on protecting your brand from counterfeiters and intellectual property theft, addressing three critical areas: Patents and Trademarks Online Marketplace Protection Social Media Enforcement Stanley shares strategies for safeguarding intellectual property rights, combating counterfeits, and maintaining brand integrity in the digital marketplace. He introduces effective legal approaches for both startups and established bra ..read more

Welcome to eCommerce Fastlane. Today, my guests are Vinod Kumar Ramachandran and Arnaud Weber, Co-Founders of Big Sur AI. In this episode, Vinod and Arnaud share their innovative approach to solving one of ecommerce's biggest challenges - converting more site visitors into customers while reducing dependency on paid advertising. The Challenge of the "Google Tax" The founders address how businesses, especially SMBs, struggle with: Rising customer acquisition costs Unsustainable ad spending Low conversion rates averaging 2% Constant competition with larger brands Throughout our conversation, w ..read more

Welcome to eCommerce Fastlane. Today, my guest is Dylan Lam, the Founder of Omirank. In this episode, Dylan shares his expertise on the “art of unconventional launch” and reveals his unique approach to Amazon selling that turns traditional ecommerce wisdom on its head. The Challenge with Traditional Amazon Selling Dylan addresses the common pitfall of relying solely on tools like Helium 10 and Jungle Scout, revealing why 70% of sellers fail without proper validation. He introduces a comprehensive 4-step validation process essential for successful product launches. Throughout our conversation ..read more

Welcome to eCommerce Fastlane. Today, my guest is Elery Pfeffer, the CEO and Founder of Nift. In this episode, Elery shares innovative strategies for customer acquisition and retention through strategic gifting, addressing the challenges of rising customer acquisition costs and platform dependence. Key Discussion Points: Breaking free from traditional advertising models Implementing cost-effective customer acquisition strategies Leveraging first-party data for better customer engagement Building sustainable marketing channels beyond Meta and Google Maintaining consistent ROAS during peak seas ..read more

Welcome to eCommerce Fastlane. Today, my guest is Valts Feldbergs, Senior Partnerships Lead at Printful. In this episode, Valt shares insights on building a successful print-on-demand business and how Printful has become a global leader in the industry. The company serves over 400,000 active customers and fulfills more than 1 million products monthly. Key Discussion Points: The evolution of Printful from Startup Vitamins to a global print-on-demand leader Strategies for launching and scaling a print-on-demand business Integration capabilities with Shopify and 20+ other platforms Sustainabilit ..read more

Welcome to eCommerce Fastlane. Today, my guest is Alex Bryan, the Customer Success Manager at Loqate. In this episode, Alex shares his expertise on tackling three critical challenges in ecommerce: Accurate Address Verification International Market Expansion Customer Experience Enhancement Alex reveals strategies for improving delivery accuracy, reducing fraud, and enhancing the customer checkout experience. He introduces Loqate's advanced address verification technology, which goes beyond standard Google autocomplete functionality to provide more accurate and comprehensive address data. Thro ..read more

Welcome to eCommerce Fastlane. Today, our guest is Vikram Anreddy serves as the Head of Product for Financial Services at Shopify. In this episode, Vikram shares insights on how Shopify is transforming ecommerce financial management through its comprehensive suite of tools including Shopify Balance, Shopify Capital, Shopify Credit, Shopify Bill Pay, and Shopify Tax. He reveals strategies for extending cash flow, simplifying financial operations, and accelerating business growth. Throughout our conversation, we explore: Accessing faster payouts and high-yield business accounts Leveraging data ..read more

Welcome to eCommerce Fastlane. Today, our guest is Val Narodetsky, the founder and CEO of Hire Odessa. Val Narodetsky’s story is both inspiring and practical. At just 12 years old, he moved from Odessa, Ukraine to America with big dreams. Today, as the founder and CEO of Hire Odessa, he’s revolutionizing how US companies find top tech talent. Hire Odessa stands out by connecting US businesses with Ukraine’s best developers, AI specialists, and cybersecurity experts. What makes this special? These professionals deliver outstanding results while saving companies up to 60% on hiring costs. The mo ..read more

Welcome to another episode of eCommerce Fastlane. Today, our guest is Georgiy Slobodenyuk, the Director of Technology of AbsoluteWeb. In this episode, Georgiy shares real-world examples of how Absolute Web helps online stores succeed. He talks about moving OpenFarms to Shopify's main platform for better speed and fixing Lashify's subscription system without starting from scratch. Georgiy also explains how they solve SEO problems for websites like Nation Ltd that were built with Vue.js. Georgiy breaks down Shopify's new tools, like Utopia and flex blocks, which make it easier to create unique o ..read more

Welcome to another episode of eCommerce Fastlane. Today, our guest is Parag Mamnani, Founder and CEO of Webgility. In this exciting episode, we’re diving deep into the world of AI and its transformative impact on eCommerce. Parag, with his two decades of industry experience, shares invaluable insights on how AI is reshaping the landscape for D2C brands. We’ll explore a range of crucial topics, including: Practical strategies for businesses to thrive in an AI-driven environment Debunking common myths surrounding AI in eCommerce How Webgility’s new AI-powered solutions are leveling the playin ..read more